Micro-Scholarship, What it is, How can it help me.pdf
Multiculture2
1. Considering the Needs of
an Audience from
Multiple Cultures When
Teaching Online
Linda A. Loring
2. The population in the United
States is becoming more diverse
each year. Globalization
increases the probability online
learners come from different
cultures.
3. Differing Expectations Differing Emotions
Differing amounts of control over social interactions
People from
Different Cultures
Can Lead to
Miscommunication
5. Results of Online Research Studies
Aspects of Cultural Theory
Cultural Influences on Communication
Conclusion
11
22
33
44 Considerations & Recommendation
Presentation
6. Your Text here
Trompenaars
& Hampden-
Turner
High/Low Context Dimensions Differences
HofstedeHall
Major Theorists
7. Low Context
Strives to preserve
one’s own indepen-
dence through face
restoration and to
include one’s self
through face
assertion
High Context
Strive to preserve
the others autonomy
through face-
saving and include
the other through
face-giving
Hall
12. Religion, Race
Language, tradition, customs Political social culture
Economic Technical Culture
Procedural Culture Surface Culture
Stewart’s
Social
Organization
Behavior
Timed
Activities
Deep Culture
Ethnicity, Region
Interpersonal culture
Cultural
Trilogy
13. “No single current theory satisfactorily accounts for or predicts what happens as CMC
technologies are taken up in diverse cultural contexts” (Ess, 2001, p. 4)
No one particular
cultural pattern can be
generalized to a specific
individual
Personalities of
individuals vary
greatly
Title
Fallacies
Assump-
tions
15. Differences high- & low-
context cultures evident
online environment
• communication style, interaction style, and
writing style
• authority, leadership style, and role of
learner
• and for the goal of learning, active
engagement, social context, and
importance of community
16. Culture & ThinkingCulture & Thinking
Culture & LearningCulture & Learning
Culture & TeachingCulture & Teaching
Impact of Cultural
Considerations
17. Culture & Thinking
Cultural
Factors
High Context
Teaching and
Learning
Low Context
Teaching and
Learning
Cognitive
Style
Field
Dependent
Synergetic
Field
Independent
Analytic
Cognitive
Function
Concrete
Operational
Formal
Operational
18. Culture & Learning
Cultural
Factors
High Context Teaching
& Learning
Low Context Teaching
& Learning
Time
Polychronic: Multiple activities simultaneously, all
interrelated with each other. Interpersonal relationships and
completion of transactions are more important than
schedules
Monochronic: Activities happen according to predetermined
times; classes begin and end as scheduled, proceeding in an
orderly format. Interpersonal relationships are subordinate to
schedules.
Communi-
cation
Indirect, non-verbal message significant. Context
communicates message, with inflection, body language, &
facial features having group meaning. Communication is
circular, personal.
Direct, explicit meaning in the words. Concept of prime
importance. Personal feelings are inconsequential.
Communication is linear, procedural, even confrontational.
Authority
Social roles, position respected. Rank and age honored.
Formal credentials must be present and are respected.
Individual effort earns respect, which is contingent upon
continued performance. Performance is respected more than
credentials
Leadership
Style
Highly controlling; group harmony and conformity
mandatory. Loyalty to the group must be
maintained.
Individuals have input into group decision-making
and can question ideas presented; individual
initiative rewarded.
Conflict
Resolution
Avoidance preferred; resolutions sought through
friends; body language important
Speaking the truth directly, with face-to-face contact
emphasized.
Interaction
Style
Harmony, cooperation and conformity valued.
Individuals tend to build dense, intersecting
networks and long-term relationships. They have
strong boundaries and tend to focus more on
relationships than on tasks in their
communication.
Individuality highly valued; people claim “ownership”
of ideas. Individuals tend to have loose, wide
networks, and shorter-term, compartmentalized
relationships. They tend to place greater importance
on task than relationships
19. Culture & Teaching
Cultural
Factors
High Context Teaching &
Learning
Low Context Teaching
& Learning
learner Learner is more passive; receives input from instructor
as authority figure; parameters of class set by syllabus;
non-confrontational, cooperative with group
Learner is more active, in control of own learning;
teacher is a facilitator and guides; informal
relationship with teacher; competitive
Goal Straight content; less independent thinking. Individual
transferable skills not emphasized. Individuals try to
accommodate environment. Tends to be holistic,
appreciate process.
Deeper, more critical understanding; independent
thinking encouraged. Outcomes-based, and
knowledge transfer; Seeks control over
environment Bottom line, action oriented
Assessment Frequent; reason for learning; same for all participants. Portfolios,
collections of extended essays, and documentation that describe
learning in relation to criteria
Feedback tool; variety of techniques employed
Problem-solving
Highly social activity, involving establishing personal connections; set the
stage with inter-actors; collaborative and negotiated; process oriented
Factual, task oriented
Study habits
Small groups, sharing of meaning
Relationship focus
More individualistic
Task focus
Organization Topic associative or topic-chaining: episodic,
anecdotal, thematic, integrative
Topic-centered: One issue at a time in linear
order, clarity of description
Writing Verbose, exaggerated, conversational; circular Succinct and to the point, linear
Lecture Presentation needs to be implicit Presentation needs to be explicit
Projects Value group effort, harmony; process oriented Competitive, goal oriented
Facilitator Honor and respect of elders and experienced leaders Youth and change valued; not inappropriate to question
teacher
20. Record personal expectations
With that of program
Negotiate personal
Expectations
with program
Identify expectation of
program culture
Compare cultural
expectations
with that of program
Identify personal expectations
Title
Managing Cultural
Complexity
Faye & Hill, 2003, p. 22
Help
Learners
22. Guidelines Rules &
Expressions
•Apply Color Wisely
•Produce Sounds
Judiciously
•Represent Process in
Icon
•Use Images Cautiously
•Use short, concise
statements
•Avoid slang, idioms
•Be Aware of order of
words
•Structure information
correctly
•Position Words
appropriately
•Leave room translations
Loring, 2002, p. 27-28
24. Low prior knowledge
More visuals
Graphics
Provide Visual
Support
Learning Styles
Not affect
Display Visuals
Synchronized
R. C. Clark & Lyons, 2004, p. 193
High prior knowledge
One channel
Encourage to process
effectively
Graphics for
Learning
26. Guidelines for International
Web-based Course Developers
• Course designers and teachers should familiarize
themselves with particular cross-border cultural
and policy peculiarities before any academic
offering is launched, and scale expectations
accordingly,
• Instructors and tutors must be able and willing to
meet the substantial time demands of constant,
supportive involvement.
• The continuing presence of active, empowered
tutorial support within each participating nation is
critical to success.
LeBaron et al., 2000, para 34
27. Guidelines
(continued)
• A spirit of openness, encouragement and humor
should suffuse the instructional team membership
at all times.
• Specific activities and assignments to help "break
the cross-border ice" are important, especially in
the early stages of a course.
• International course environments should
encourage and enable first-language
communication and multi-media expression, at
least within national groupings, but preferably
across them.
LeBaron et al., 2000, para 34
28. Guidelines
(continued)
• Quantity of student talk is less important than quality and
distribution across a wide student base .
• Orientation training is needed for students having had little
or no prior experience in online learning.
• No effort should be spared to humanize contact (e.g., via
video conferences, audio clips, e-mail, other media and,
where feasible, face-to-face communication).
• The technical interface must be reliable, "bug free," and
appropriately aligned to the speed, power and connectivity of
client workstations.
LeBaron et al., 2000, para 34
29. Analyze
Desig
n Develop Implement Evaluate
Special
emphasis
culture in
thinking,
learning
and
teaching
CME (Cultural
Matter Expert
Reconstruct Web
design and Web
portal with cultural
preferences
Consider
accessibility needs
and usability in
targeted population
Sensitive
Cultural context
Sequencing
Audio,Graphics
Cultural
Summaries,
Learning
Styles, chunk
scaffold
Gear the
feedback to
evaluate how
the distance-
learning
situation met
needs of
people from
different
cultures
Explicit, skills,
alternative
assessment
feedback,
social
learning,
flexible,
community,
social
presence
Cultural Consideration
in the ADDIE Model of
Instructional Design
30. Learning Needs of
Multiple Cultural Audience
Guidelines
Research
Studies
Cultural
Influences
Summary
Cultural
Theories
31.
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Notes de l'éditeur
GCU,
family
Robin Mason has said, “Much of the promise of the globalisation movement in education depends on how successfully cultural differences are addressed, once the first wave of enthusiasts give way to mass adopters” (Mason, 1998, p. x). Gay has said, “Communication is the “quintessential way in which humans make meaningful connections with each other, whether as caring, sharing, loving, teaching, or learning” (Gay, 2000, p. 80). And it is exactly this communication in the online environment that I want to address this morning.
Learning theory has not developed to the point where scholars recognize that cultural experiences play a significant role in thinking processes (Garcia, 1999, p. 215), but rather in what is perceived as relevant. “The learner’s social and cultural context, according to Bruner (1986, 1990), influences how, when, and what learning becomes knowledge” (McGee, 2002, Learner Differences, para 2). Moore pointed out that according to Vygotsky’s theory, classes that are more sensitive to differences among students and to the importance of the social context will help students learn at a higher mental level by internalizing the social context (Moore, 1996, p. 7). The individual might not even be aware of the cultural impact on his/her own learning (McGee, 2002, Learner differences, para 2).
According to neo-Vygotskian theory, learning takes place at the zone of proximal development. Effective learning requires some awareness of cultural values and patterns so communication can be effective and learning take place (Sleeter & Grant, 2003, p. 30). After studying the zone of proximal development, Smagorinsky offered a more detailed explanation:
Psychological tools provide the means through which an individual internalizes the higher mental processes central to social transactions in particular cultures… These tools take on value according to the types of problems presented to societies by their environments, and the way in which members of the societies have learned to solve those problems. Mediational tools not only abet the development of higher mental processes but are themselves a fundamental part of those processes. Social transactions are necessarily mediated by some sort of cultural tool, such as speech, that follows specific social conventions. These cultural or psychological tools themselves are central to human thought and development; they are the means through which children internalize cultural knowledge and exercise their own mentation. Because these tools are central to thinking and are social in origin, they are necessarily part of culturally rooted cognitive development. (Smagorinsky, 1995, p. 207)
Nishiyama, who has written an excellent book on communicating with the Japanese, has stated:
Culture will have a strong influence on the individual's perception, communication behavior, and physical activities. The culture teaches appropriate ways of living and of interacting with others. Cultural knowledge includes experiences, beliefs, values, attitudes, meanings, hierarchies, religion, self-concept, role expectations, use of space, concept of time, and material objects. (Nishiyama, 2000, p. 14).
McGee says, “cultural orientations for heterogeneous populations may be evidenced by conflicts in values, interpersonal interactions, communication patterns, time orientation and scheduling, rules of activity and engagement, cognitive processes, and processes of problem solving” (McGee, 2002, Learner differences, para 3). This makes it even more important to address student diversity in on-line learning (Feenberg, 1999).
I will also mention one more scholar who has a very good cultural theory that relates to learning
US
Hofstede spent considerable time researching cultures and initially observed four, and later five dimensions of culture: power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation (Hofstede, 2003, p. 1). Power distance is the way people expect power to be unequally distributed. “Uncertainty avoidance deals with a society’s tolerance to ambiguity” (Hofstede & McCrae, 2004, p. 62). Individualism deals with how integrated people are into groups. Masculinity deals with how assertive, competitive, or nurturing a culture is (Hofstede & McCrae, 2004, p. 63).Long-term orientation refers to thrift and perseverance, and short-term orientation with “respect for tradition, fulfilling social obligations, and protecting one’s ‘face’.” (Hofstede & McCrae, 2004, p. 65).
Trompenaars and Hampden-Turner have identified seven differences in cultures, five related to relationships with people, one with time, and the last with the environment. They are
Universalism Versus Particularism
Individualism Versus Communitarianism
Neutral Versus Emotional
Specific Versus Diffuse
Achievement Versus Ascription
Attitudes to Time
Attitudes to the Environment (Trompenaars & Hampden-Turner, 2000a, pp. 8-10)
“Universalist cultures tend to feel that general rules and obligations are a strong source of moral reference;” whereas particularist cultures feel the specific situation guides the decision-making process (Trompenaars & Hampden-Turner, 2000b, p. 4). Under the second difference of relationships with people, the point is whether the shared good of the community or the individual is more important. The third set of individual relationships deals with the affective domain. Usually when one’s approach is highly emotional, an emotional reaction is expected. Cultures differ in the use of the affective domain (Trompenaars & Hampden-Turner, 2000b, pp. 8-10). Explaining the specific versus diffuse involvement in relationships, they observe:
Closely related to whether we show emotions in dealing with other people is the degree to which we engage others in specific areas of life and single levels of personality, or diffusely in multiple areas of our lives and at several levels of personality at the same time. In specific-oriented cultures a manager segregates out the task relationship she or he has with a subordinate and isolates this from other dealings. But in some countries every life space and every level of personality tends to permeate all others. (Trompenaars & Hampden-Turner, 2000b, p. 11)
Achieved status regards performance as important; whereas ascription relates to being, reputation is regardless of task or function. Attitudes of time relate to the sequential versus synchronous view of time different cultures have. “Important is whether our view of time is sequential, a series of passing events, or whether it is synchronic, with past, present and future all interrelated so that ideas about the future and memories of the past both shape present action” (Trompenaars & Hampden-Turner, 2000b, p. 13). Key terms related to attitude toward the environment are internal and external:
In cultures in which an organic view of nature dominates, and in which the assumptions are shared that man is subjugated to nature, individuals appear to orient their actions towards others. People become "other directed" in order to survive, their focus is on the environment rather than themselves, known external control.
Conversely, it has been determined that people who have a mechanic view of nature, in addition to the belief that man can dominate nature, usually take themselves as the point of departure for determining the right action. The "inner-directedness" of this part of the world, is also reflected through the current fashion of customer-orientation. (Trompenaars & Hampden-Turner, 2000b, p. 14)
Stewart proposes a cultural trilogy composed of “individual analysis of behavior,” “time-factored activities in social environments,” and “primordial sentiments in social organization of culture.” The first part consists of surface culture, deep culture, and procedural culture. The second part consists of interpersonal culture, economic-technical culture, and political-social culture. The last part includes language, tradition and customs, ethnicity, region, religion, and race (E. Stewart, 2001, pp. 28-29).
communication style, interaction style, and writing style
(Bolloju & Davison, 2003; Chen et al., 1999; Fernandez, 1999; Gunawardena et al., 2001; Kim & Bonk, 2002; Morse, 2003; Ng, 2001; Tu, 2001; Walsh et al., 2003; Zhao et al., 2003)
Bolloju & Davison: Communication of standards of expectation for participation in discussion board is important. Facilitator must monitor and control discussion threads, sending out praise publicly and warning privately. Facilitator should summarize thread
Chen Social and cultural understandings need to be explicit and up-front before participants are able to build the on-line networks of trust upon which effective communication, and learning, is based.
Fernandez : Culture played an important role in cross-cultural communication in terms of identifying whether students’ study needs were being met. Cultural differences combined with transactional distance could affect short-term success in distance education programs. Excellent communication skills were cited as a necessity, and assessment was a sensitive issue due to cultural differences in expectations.
Gunawardena Country difference rather than age and gender accounted for differences in perception of the group process and development. Mexicans tended to show greater agreement with the collectivist group values. Each group varied on their view of power distance, aggressive-nurture, and context of communication, for the most part concurring with Hall’s and Hofstede’s proposals
Kim and Bonk: American and Korean students completed assignments individually, and Finnish students worked in pairs or small teams. Korean students showed the highest level of interaction. Finnish students evidenced deeper thought and more reflection. Finnish students also included more culturally sensitive explanatory information for the reader than did the others.
Ng: Need to teach online learning skills and explicitly state interaction requirements; importance of establishing community
Tu: Face-saving techniques came across in online environment.
Expression of emotion important to Chinese students
Walsh: Most groups wanted to present a positive face and a positive image, in addition to projecting an independent self-construal. Since most participants had lived in the United States for several years, they had probably adopted many Western values and attitudes, so this study did not significantly support cultural differences
Zhao: (Web sites) American sites were more personalized, and Chinese sites more historically oriented. Although the Web-based tools are culturally neutral, the individuals using them are not. “Communication—whether it is mass mediated, interpersonal, or nonverbal—is inseparable from culture, each shapes and is shaped by the other” (p. 81). Web-based communication is not neutral to culture” (p. 82).
for authority, leadership style, and role of learner (Haulmark, 2002; Morse, 2003; P. J. Smith & Smith, 1999; S. N. Smith & Smith, 2000; Tu, 2001)
Haulmark Thai students missed seeing the professor’s face and hearing his/her voice. Disappointment could be reduced by using a Web-cam for delivery of some of the course. Thai students also had to independently look for answers to their own questions outside the class. This type of learning experience was new to them. Working collaboratively was a positive experience for them. The Thais did state they had to change their learning styles slightly to learn online
Kim and Bonk: Explicit instruction in set-up of experience helps reduce stress by increasing understanding of requirements. Online help and tips on communication differences between cultures could help
Morse: Low context students were concerned about what others thought, and high context students concentrated on what they thought (not to lose face). Low context liked the ASN because individual opinions did not interrupt others, whereas high context were forced to read relevant literature for answers. High context were concerned about time to research and think before writing. Low context found some postings rhetorical and missed instant feedback. All appreciated ASN, but would recommend a limit on the length of contributions
Smith & Smith 1999: A western instrument employed on eastern students studying in a Westernized nation might yield different results if used on Chinese students studying on mainland. However the results of this study are applicable to designers since they should know differences in study approaches. Not all statistics confirmed cultural differences. Additional student support, sample assessment, and assistance in scaffolding concepts was needed; authors felt a strong need for structure and instructor input.
Smith & Smith, 2000 Although all were Chinese students, differences were found. Malaysian-Chinese and the Singaporeans were more dependent, preferred “clear, highly organized, and well-structured learning programs and [we]re inclined to confine their learning to the prescribed readings and to teachers’ instructions and directions.” Hofstede found Malaysians to be higher on power distance than people from Hong Kong, explaining this difference. Language was noted as a barrier for the Malaysian Chinese. Differences can occur among individual national groups
Tu: Chinese tended to observe, needed encouragement to interact.
and for the goal of learning, active engagement, social context, and importance of community (Alfred, 2003; Chen et al., 1999; Fernandez, 1999; Kato, 2001; Kekkonen–Moneta & Moneta, 2002; Lankbeck & Mugler, 2000; Morse, 2003; Neo & Neo, 2002; Tongdeelert, 2004; Tu, 2001; Wilson, 1999; Yuen, 2003; Ziegahn, 2001b)
Alfred “Culture and early schooling socialization in the country of origin influence learning experiences in the host country.” “The length of time spent in a new culture, the level of social support inherent in the culture, and the characteristics of the sociocultural environment greatly affect learning among immigrants in postsecondary institutions.” Being knowledgeable about one’s own cultural influences is helpful.
Chen “Culturally mediated social interaction and perseverance towards a shared vision is an essential part of the learning process.” Even when the best instructional design is employed, these authors contend the quality of the learning is determined by the individual’s experience of cultures. Social interaction and shared vision, as well as technology are necessary for an online environment in Singapore.
Fernandez : The study also points out the relevance of community and social context. Classes that used constructivism and allowed flexibility were more beneficial. Cross-cultural methodologies that were most beneficial focused on quality and whatever it takes to produce quality. CSGS in this study preferred active learning, rather than one-way from the professor. They preferred student-centered assessment with flexibility that many adult learners prefer. They needed explicit directions on requirements. Sharing led to an understanding and tolerance of different cultural views and values. Many said learning experiences were interpreted based on their cultural environment.
Kato Relevant findings: student-centered activities were more prevalent in Australian schools; Australian classrooms had more activities, and the Japanese students felt Australian students were more highly valued because they were asked their opinion. The Japanese students felt the Australian teachers were more friendly and enjoyed interacting with the students. Both groups agreed Japanese students tended to be “more quiet and reluctant to participate” (p.60). Confirmed high context, low context. Also confirmed that disappointment in educational system could be detrimental to learning. Importance of incorporating some “culturally appropriate” activities, and educating both student and teacher
Kekkonen–Moneta & Moneta: Scores from the online students were comparable to those of the f2f students. Online students performed higher in applied-conceptual learning, suggesting “carefully designed e-learning modules facilitate engaging interactions with the content materials and, in turn, foster higher-order learning outcomes” (p. 432). An interesting aside is the student evaluation of the instructor. She was an extremely popular lecturer, but after her first semester online, her ratings plummeted considerably. After the second semester online they rose, probably indicating students needed orientation to learning environment.
Kim and Bonk: Encourage social interaction where anxiety is addressed early
Lankbeck & Mugler: Found two types of learners in South Pacific: Pragmatic: do what needs to be done to pass and forget the rest and Sequential: step-by-step, following all instructions. Recommendations needed for deeper critical thinking.
Neo & Neo: Active engagement and the constructivist problem-solving approach were appreciated by the Malaysian students.
Tongdeelert: Collaboration was viewed as very important in the learning process. A 4-part collaborative computer network-based learning model was developed. The parts were facilitator, learner, content and activities
Tu: Community of social presence is extremely important to Chinese students: social context, online communication and interactivity.
Wilson: Cultural discontinuities exist in four areas: world views, “culturally specific knowledge, linguistic factors, and cognitive organization associated with largely oral nature of many cultures found in developing nations.” Educating the instructor & modifying materials was recommended..
Yuen: Active engagement through community learning was important. Teachers should spend time building community.
Ziegahn: Differentiated between responses that were more non-reflective and responses that were reflective. For transformative learning, the facilitator needed social presence and enough sensitivity to stimulate query; ASN good time for reflection.
Get definitions of content
Expounding on the writing style included in the Table 2, Pincas notes earlier research that demonstrated “English rhetorical structures (and their ‘thought patterns’) were expressed in paragraphs that followed a straight line of development, whereas Semitic followed parallel lines, the Oriental tended to follow a circular line, while Spanish and other Romance languages, as well as the Russian included digressions.” (Pincas, 2001, p. 43-44). Alder observed how writing style could be a problem
The European American is more likely to use a directive style, which gives most credence to the writer's point of view. In cultures in which consensus is valued, however, a writer organizes material to show less strength of conviction. Professors may misinterpret this difference as being incomplete in making a point, rather than carefully constructed not to come to a point. The directive style can be taught of course, but without the cultural awareness, one may not be aware of the need's basis. (Alder, 2000, p. 29)
This points out the relevance of intracultural competence, which depends on context and requires knowledge, motivation, and appropriate and effective actions (Lustig & Koester, 2003, pp. 64-71). Fay and Hill have made some suggestions for managing cultural complexity
Henderson stated “instructional design cannot and does not exist outside of a consideration of culture” (Henderson, 1996, p. 86). She argued for a multiple culture design of interactive multimedia instructional design. I have reproduced her figure here. As can be seen, Henderson believes culture impinges on all aspects of teaching and instructional design. She believes cultural influences can be detected in the epistemology, whether a more objective or constructive approach is taken; for pedagogic philosophy she is referencing whether a more instructivist or constructivist approach is adopted; the underlying psychology would determine a more behavioral or cognitive approach, which is influenced by culture. The goal for the learning session is frequently determined by high- and low-context cultures to be either slightly unfocused, or sharply focused. Other educational factors influenced by culture considerations include instructional sequencing, experiential value, role of the instructor, value of errors, motivation, instruction, accommodation of individual differences, learner control, user activity, and cooperative learning.
McLoughlin states “instructional design models include cognitive, social and pedagogical issues, but often do not acknowledge the need for cultural contextuality” (McLoughlin & Oliver, 1999, p. 235). “Cultural variations in interpreting and communicating information also impinge on pedagogical and instructional design decisions, and the cultural dimensions of learning must be constantly problematised and not marginalised” (McLoughlin, 2001, p. 9). McLoughlin recommends a constructive alignment approach that includes the “creation of culturally responsive learning experiences… that build on diversity, and place student needs at the centre of effective cross-cultural learning transactions” (McLoughlin, 2001, p. 25).
McLoughlin states “instructional design models include cognitive, social and pedagogical issues, but often do not acknowledge the need for cultural contextuality” (McLoughlin & Oliver, 1999, p. 235). “Cultural variations in interpreting and communicating information also impinge on pedagogical and instructional design decisions, and the cultural dimensions of learning must be constantly problematised and not marginalised” (McLoughlin, 2001, p. 9). McLoughlin recommends a constructive alignment approach that includes the “creation of culturally responsive learning experiences… that build on diversity, and place student needs at the centre of effective cross-cultural learning transactions” (McLoughlin, 2001, p. 25).
Clark and Lyons (2004) have examined the use of graphics in learning and make specific recommendations regarding types of graphics for different learners (Clark & Lyons, 2004). Three types of spatial aptitude influence what individuals learn from graphics. They are spatial span, iconic visualization, and spatial visualization. Learners with low spatial span were not able to remember graphics for long periods of time (pp. 206-207). “Iconic visualizers rely on concrete visual imagery, whereas spatial visualizers can interpret and manipulate spatial information in more abstract manner” (Clark & Lyons, 2004. p. 210). Their recommendations for graphics that accommodate learner differences include:
“For low prior knowledge learners, add related visuals to lessen text and use visual design techniques that reduce cognitive load.
For high prior knowledge learners, present most content with either text or visual alone; two representations are often redundant.
Encourage all learners to process visuals effectively.
Visual/verbal learning preferences may not predict the effectiveness of graphics.
Minimize demands on spatial ability by displaying visuals in a synchronized rather than a successive manner.
For specialized tasks that require spatial skills, provide visual support to enable low spatial ability learners to achieve the instructional goal.” (Clark & Lyons, 2004, p. 193)
Clark and Lyons’ text did not include recommendations along cultural lines, but certainly that is something that could be included in the future.