Sweden’s professionals go places with LinkedIn Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it. LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months. Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.

1. LINKEDINS MÅLGRUPP I
UNGA
50 %
BILDADE
78 %
i åldern 25–35
har en eller flera
universitetsexamina
HAR GOD EKONOMI
83 %
tjänar mer än
300 000 kr om året
2AV5
har en
ledarroll
FRÄMSTA FÖRETAG BLAND SVENSKA MEDLEMMAR:
LINKEDINS SVENSKA MEDLEMMAR…
84 %
65 %
&
…vill vara först med
den senaste
tekniken
…är hellre ledare
än följare
90 %
litar på
information
från LinkedIn
ENGAGEMANG
63 %
49 %
tycker att LinkedIn
hjälper dem att nå
resultat via
affärskontakter.
tycker att
LinkedIn hjälper
dem att hantera
möjligheter.
Mer än
EN TREDJEDEL
av LinkedIns svenska medlemmar
använder sociala nätverk för att fatta klokare affärsbeslut.
AFFÄRSRESANDE
2AV5
har gjort minst 5
internationella
affärsresor under
det senaste året.
…och mer än
1AV3
har tillbringat fler än
15 nätter på hotell
i sitt arbete.
Källa - LinkedIn medlemsdata Sverige Juni 2013