Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs? With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools. In this webcast, we covered: Current talent trends impacting search and staffing companies How to use LinkedIn Jobs to get the right people to see your open roles How to drive results to increase placements and your bottom line

1. LinkedIn Jobs
The Secret Ingredient to your
recruiting strategy

2.  Everyone on the line is muted.
 Please type questions into the Q&A
box on the right hand side of the
screen.
 Dedicated Q&A at the end.
 Use #hiretowin to share learnings
from today’s webinar.
 The presentation and recording will
be sent via email after the webinar.
Housekeeping notes:

3. 3
Introductions

4. Agenda
4
Current trends impacting staffing
companies
1
How to use LinkedIn Jobs to
attract and source the best talent
2
How to drive results to increase
placements and your bottom line
3

5. LinkedIn: A global pool of talent
6M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
2M+
SAUDI ARABIA
25M+
BRAZIL
128M+
UNITED STATES
OF AMERICA
12M+
CANADA
35M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
2M+
UNITED ARAB EMIRATES
20M+
UNITED KINGDOM
11M+
FRANCE
9M+
ITALY
2M+
BELGIUM
1M+
DENMARK
5M+
TURKEY
6M+
NETHERLANDS
2M+
SWEDEN
8M+
SPAIN
20M+
CHINA
433M+ members
worldwide
+2 new members per second

6. Professionals use LinkedIn to…
Identity
Build a
professional identity
Network
Connect with
professionals and build their
career
Knowledge
Share and learn industry
trends, tips, and insights

7. Agencies use paid tools to…
BrandProspect & Promote
• Build trust with candidates and
clients
• Place your firm and jobs in front
of 400M+ members looking for
jobs and talking about business
Recruiting Solutions
• Drive business development
leads
• Drive passive candidate leads
and increase candidate
quality
• Get in front of mobile
members via the news feed
Prospecting
Solutions • Find top candidates and
clients, faster
• Reach out to them directly
• Close more candidates &
clients
Marketing Solutions
Close

8. 2016
Contractor and
Full time talent
trends report
8
* Download the report here

9. Almost everyone is open to your opportunities
9
84%
of global professionals are
interested in hearing from a
staffing firm.
Whether or not someone is an active or passive candidate, they want to know
about your open roles.

10. Most talent is passive,
but active talent is on the rise
10
25%
2014
30%
2015
36%
2016
Passive talent
Active talent

11. Staffing firms:
The resource for contractors landing a new job
11
39%
32%
30%
Got a referral from someone they knew at the
company
Applied through a third-party website or online job
board
Used social professional networks
46%
38%
37%
Got a referral from someone they knew at the
company
A third party recruiter/headhunter/staffing firm
Used social professional networks
Permanent
Contractor

12. 3 ways… to apply these trends to your recruiting
strategy
Give contractors good
service
Compared to full-time candidates,
contractors are more likely to hear from
recruiters who don’t match them with the
right role or don’t provide enough
information about the company. Train
your consultants to look for strong signals
that someone is a match.
Position your firm to stand
out from the competition
Have a presence at each step of a
candidate’s journey. Encourage your
teams to share updates on your firms
values, people, culture and of course,
your open jobs
Empower your consultants
to be brand ambassadors
Your consultants are the first touchpoint
in a candidate’s journey. They can be
the determining factor for whether
candidates work with your firm or not.
This makes your consultants your most
important asset.

13. How to use LinkedIn
Jobs to attract and
source the BEST
talent
13

14. Passive
64%
433M+
Active
36%
members
Note: Active-passive figures come from the 2016 Contractor & Full-Time Talent Trends survey conducted by LinkedIn Research Network.
Agencies turn to LinkedIn Jobs to reach BOTH
active or passive
Job
Boards
Your
agency

15. How Job Slots work
Candidates will see your jobs in
When candidates view your jobs,
they are twice as likely to respond
to a recruiter’s InMail
* Additional fee
Post
your job to over 433 million passive and
active candidates. Swap any of your roles
into the same slot, year-round.
Track
who’s looking at your jobs, who’s
applying, what their skills are, and what
companies they’ve been working with.
See
qualified candidates applying and view
their LinkedIn profiles. Filter applicants
by location, experience level, role, and
more.
• Their homepage news feed
• Your employee profile pages*
• Your organization’s LinkedIn Career Page*
• Their mobile: LinkedIn.com, LinkedIn Job Search, and LinkedIn Student
apps
• Their InMail right rail
• Jobs homepage and job search
2X

16. Post your job and automatically recommend the right job to the right candidate
Target top candidates
Harness all the power of LinkedIn’s data to
promote your jobs to just the right candidates.
Feature Jobs on Career Page
Get the word out about great new jobs on your
company’s Career Page so prospects can easily
find your jobs.
LinkedIn Job Slots
Feature Jobs on Jobs homepage
Get the word out about great new jobs on your
company’s Career Page so prospects can easily
find their way to you.

17. Post your job and automatically recommend the right job to the right candidate
Reach candidates in their inbox
Want to take your job posts further? Amplify your
reach by contacting the right candidates right in
their inbox.
Promote Jobs in LinkedIn Search
App
Then, get the visibility you need in the LinkedIn
Job Search App - so you’re sure to be seen by
candidates who are actively searching for jobs.
LinkedIn Job Slots

18. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

19. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

20. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

21. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

22. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
Visits your company page
4. Views a job opportunity
5. Opts in or out

23. The Job Search Journey
Assess ApplyDiscover

24. Meet Jenny Jobseeker

25. Casual Discovery with LinkedIn

26. Home: Discovering jobs

27. A typical job posting

28. A candidate’s fit

29. Apply with LinkedIn: Ease and
convenience

30. Key Takeaways
30

31. The candidate’s journey on LinkedIn
Connect
with you or your
consultants
Follow
your company
View
your job
GET
HIRED
View
your Company Page
View
your Career Page
Reach out
to a consultant
Apply
to a job
31

32. Bring the best candidates to your doorstep by
reaching the right candidates with the right jobs — automatically
You want to recruit passive
as well as active candidates.
90% of global professionals are open to a
new job. And over 50% of people who view
jobs on LinkedIn are passive candidates.
You want more of the right
candidates with less effort.
2X your recruiters’ InMail response rates
when candidates interact with your job before
a recruiter reaches out.
You want more qualified
people to see your jobs.
In the past year, monthly job views on
LinkedIn have grown 90%. And monthly job
applications have grown 86%.
How LinkedIn Job Slots
can help you reach
candidates each step of their
journey

33. Next Steps
33
Update your company page1
Begin posting your jobs2
Continue the conversation with a LinkedIn
executive3

34. Q&A?