KiN Brand Book

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COLLECTION
BOOK
2009
R U S S I A N
F E AT U R E S
www.kingroup.ru

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Chairman of board of directors
Armen EGANYAN
Dear friends,
Welcome to the new wide world of the KiN Group.
Since its formation in the 1940s, the KiN Group has built a reputation based upon steadfast adhe-
rence to tradition and the single-minded quest for quality at all levels. The people working with us
– partners, clients and consumers around the world – and our world-class management are united in
their respect for the cultural heritage of Russia. This respect for the past and dedication to the future
have made KiN a highly respected standard-bearer for the Russian alcohol Industry.
The purpose of this booklet is to introduce strangers to the past and the potential of KiN. We also
want to alert old acquaintances to new developments within the group.
The company now operates across four main product sectors: Cognacs, brandies, vodkas and nastoi-
kas. These high-quality products straddle all price segments. The common element is a commitment
to quality and strong brand personality, which are essential to standing out in a crowded market-
place.
Leveraging its strong Russian base, the KiN Group is now embarking on the next phase of its evolu-
tion and plans to expand into the international marketplace.
Our goal is to become the foremost marketer of Russian distilled products in international markets.
This has inspired the creation of a new group motif and international positioning:
‘KiN, Russian alcohol designers since 1940. We do not trade brands, we create them.’
KiN is taking several steps to achieve this international expansion. One of these is the creation of a
dedicated export company,
Russian Premium Drinks Ltd
This will feature:
• an operational sales force for prospective markets, as well as sales support, providing assistance
to our distributor network (promotions, local sales force training, customer relations management,
etc)
• a marketing team to monitor and define opportunities and conduct in-market brand-building
• promotional budgets to support the brand launches in all priority markets
• a unique partnership proposal to distributors for the creation of new alcohol brands, based on
state-of-the-art market studies revealing potential niches in the markets. KiN is what you might call
an ‘alcohol couturier’, able to create any type of beverage alcohol through its new market laboratory
centre.
To achieve this new strategy and realise our ambitions, we are looking for strong partners in most
export markets. These potential partners would embrace KiN’s international view and be in a posi-
tion to facilitate the company’s international expansion.
This first international collection book has been created to introduce our Group, philosophy and
major brands. Most importantly, this book aims to convey the passion behind KiN Group products
and our commitment to carrying Russian refinement to the consumers of the world.
Join us – Enjoy!
Welcome to KiN !
Our soul is Russian
Our values and standards are universal
Our passion is beverage creation and development
Our successes testify to the validity of our values.
MOT DU PRESIDENT
KiN Brand Book

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KIN GROUP: A LEADING PLAYER IN THE RUSSIAN MARKET
KiN Brand Book
The KiN Group is one of the leaders of the alcohol industry in Russia, and can lay claim to having
the first national brand in the market. With a history dating back more than 70 years, KiN
continues to develop year after year, strengthening its brand competitiveness and constantly
innovating and setting new technical standards. Our long-term strategy is uninterrupted quality
improvement.
KiNownsseveralproductionfacilities,theprincipalonesbeingitshistoricMoscowfactory,which
has long been a centre of brandy production, and Domaine des Broix, an estate with a century-
old history, located in the best growth area of the Cognac region – Grande Champagne.
Our management is a complex structure of organizational, industrial, financial and information
businesses. The KiN Group invests substantial capital into materials and the technical
development of all its divisions.
As we place great emphasis on the quality of our products, KiN has developed a dedicated
department: the Scientific Research Centre of Quality Control (SRCQC). This is a unique
organization, due to both the high qualifications of the specialists it employs and the advanced
technology it uses.
KiN products are all natural, with no chemical preservatives or genetically modified elements.
KiN’s Moscow factory has ecological certificates from the Ministry of Natural Resources of the
Russian Federation – something to which no other liquor producer in Russia can lay claim.
This diverse production capability enables KiN to participate at all the price segments in the
categories in which it is involved. These include XO and Extra Cognac and three- and 10-year-
old Russian brandies, as well as a full price spectrum of vodkas, bitters and sweet nastoikas.
KiN has an estimated more than 22% share of the total bottled brandy beverage market in value
terms.
RUSSIAN
BRANDY
LEADER

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KiN GROUP: A LEADING PLAYER IN THE RUSSIAN MARKET
KiN Brand Book
The KiN brandy distillery
Founded in 1940, the Moscow-based KiN grape brandy plant
is the oldest part of the Group.
In 1998, KiN was the first Russian producer to begin
importing brandy from France for blending and bottling. This
was a revolution in the Russian brandy market, as it led to a
significant improvement in quality and, within three years,
KiN had become leader of the brandy category in the market.
KiN’s policy of always choosing the best raw materials and
combining them with its own technical know-how in brandy
production proved a winning formula. Brandies manufactured
by KiN share similar organoleptic characteristics to French
products, albeit tailored for the Russian palate. Importantly,
they are suitable for the key consumer usage occasion, the
Russian feast. Equally critical, these brandy products are also
accessible to Russian consumers who have limited purchasing
power. And it is this price-to-quality ratio that is one of the
keys to the company’s success in the brandy category.
KiN’sbrandysalesreached1.5mcasesin2005andthecompany
has a brandy storage capacity of 9.5 million liters.
Winery Domaine des Broix
In 2004, KiN was the first Russian group to acquire a French
winery (vineyards and production facilities) in the Cognac
region. Domaine des Broix has a century-old history, and is
situated in Grande Champagne, which is widely viewed as the
premier growing region in Cognac.
Together with the vineyards, the domain includes an ancient
estate, equipment for grape processing, Cognac storehouses and
valuable Cognac inventories. The vineyards are mostly planted
with the Ugni Blanc grape, acknowledged to be the best variety
for Cognac spirit production.
The KiN Group owns 36 hectares of vineyards and is among the
200 largest wineries in the Cognac region. In the near future, KiN
plans to increase the producing vineyard area to 80 hectares.
In 2008, KiN launched a number of Domaine des Broix’s Cognac
brands on to the Russian market – Vieille Ville XO, Vieille Ville
Extra, and the very exclusive ‘single vineyard’ Cognac L'Oeuvre,
which is produced from grapes, harvested and grown in the single
domain – the highest expression of the art of Cognac-making.
KiN vodka production
KiN vodka production dates back to 1990, when it introduced a
range including the Russkaya and Vecherka trademarks. At the
end of 1998, the company launched the premium-positioned
Matrioshka vodka. And in 2006, KiN launched two new vodkas –
Katyusha and Vecherniy Arbat.
KiN’s vodka production is based on traditional methods using
strong alcohol and natural ingredients, while also incorporating
modern purification and filtration technologies. KiN vodkas are
known for their balanced structure, attributable to the mineral-
rich water initially used in the production process, followed by
triple filtration conducted through silver filters, which lend the
vodka an additional softness and velvetiness.
KiN vodkas are now beginning to pick up plaudits internationally.
Matrioshka, for instance, is the only Russian vodka presented
at the World Cocktail Competition (WCC), organized by the
International Bartenders Association and held in different
locations each year.

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KiN GROUP: A LEADING PLAYER IN THE RUSSIAN MARKET
KiN Brand Book
Scientific Research:
Centre of Quality Control
Scientific Research: Centre of Quality Control (центр кон-
троля качества)
The KiN Group places top priority on the quality of its
products and has an entire scientific research centre to support
that mission.
Our Scientific Research Centre of Quality Control (SRCQC)
is certified according to GOST R ISO 9001, one of the highest
level of certification in Russia. This centre is unique, thanks
to its advanced technology and the expertise and skill of its
technicians.
The company’s Quality Management System (QMS) is the
centerpiece of this quest for quality. QMS is a series of quality
parameters and controls at all stages of production – from the
analysis of raw materials right the way through to product
delivery to the consumer.
The SRCQC comprises four laboratories: physical and
chemical; microbiological; technical control; and sensory.
These facilities enable the supervision of technologies at all
stages of production. The SRCQC also features cutting-edge
equipment, allowing researchers to investigate and study
reagents right up to nuclear level.
The physical and chemical laboratory controls the
quantitative and qualitative structure of raw materials, half-
finished products and finished goods.
The microbiological laboratory conducts research on the
quality of the raw materials arriving at the factory, as well as
half-finished products and final products, using stability and
microbiological indicators. It controls the sanitary conditions of
technical equipment and monitors factory communications.
The technical control laboratory conducts quality tests on
auxiliary materials and packaging arriving at the factory. It also
monitors the storage process.
The sensory laboratory studies the organoleptic
characteristics of the beverages produced, supplementing existing
expert opinions. After all, KiN Group products are created, first
and foremost, for people. Experts in the beverage alcohol market
take part in the research. Editors of specialized magazines,
restaurateurs, bartenders, hoteliers and business partners taste
the beverages and give their opinion on new products in the KiN
Group.
This multi-stage quality control system guarantees that products
not only achieve high taste characteristics, but also conform to
the strictest standards of safety.

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KiN, THE ALCOHOL COUTURIER
KiN Brand Book
A strong and unique positioning
Some major multinational spirits firms have
become brands dealers, buying emerging brands
from small innovative companies and selling off
their tired, so-called ‘tail-end’ brands. Now, these
big groups can scarcely be differentiated, one
from another.
KiN Group is different, in that it does not trade
brands, but creates them. KiN not only produces
alcohol brands, it tailors them – in much the
same way as a couturier designs fashion. We
select the best spirits and blend them in the most
sophisticated way, using our historical know-how,
our team’s skills and the latest technology.
The Art of Making Brandy
From the grape to the barrel, the brandy-making process is one
of the most complex and delicate among all alcohol products. To
source the best grapes, we take into account the quality of soils,
the climate, and the harvest. And our production process must
also take into consideration the grapes themselves.
The distillation process involves unique technical skills in
choosing the right ‘cut’ – i.e. the perfect balance between what to
extract from the grape (its essence) and what to leave aside.
The ageing process carefully matures the spirit to its optimum
flavor, with a tailor-made process for each batch of spirit.
Finally, the ultimate art of blending takes thousands of batches
and creates the most palatable combination – then repeats this
same formula every year.
Because brandy-making embraces techniques that could be used
for making any other alcohol product, KiN is not only a master
blender of brandy, but is also able to create any type of alcohol
product.
A unique treatment of natural flavours
As befits a company originally dedicated to the production of fruit
juices and flavored soft drinks, KiN’s skill lies in extracting and
blending natural aromas and this unique feature also provides
the group with a competitive advantage over the vast majority of
alcohol producers worldwide.
This process is used for creating all the flavors in our vodkas and
brandies, which are also used to create original styles of drinks,
such as nastoikas (tinctures).
With almost 70 years’ experience in developing these flavor
techniques, we now possess the highest skills, the best sources –
including berries from throughout Russia, wazabi from China,
pepper from Mexico etc – and the best maceration equipment.
A laboratory for consumer study
Since 2004 we have added a scientific approach to our product
development by using the most modern techniques to study
consumer tastes.
Regular consumer sample studies in our laboratory enable us
to identify the organoleptic parameters of any kind of drink. By
charting these parameters, we can adjust our original blends and
recipes. It also allows us to spot potential niches in a market by
analyzing the weaknesses of the existing players in a category.
With this knowledge at our disposal, we can offer distributors
worldwide the potential to create new brands specifically tailored
for their markets.

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Renowned designer Philippe Seys
Last, but not least, we have another treasure that epitomizes our
strength–theworkofPhilippeSeys,oneofthemostfamousFrench
designers, especially in the field of alcohol products. Philippe is the
designer responsible for world-know award-winning products. He
now exclusively provides his creative services to the KiN Group.
Philippe is evaluating and, where necessary, redesigning every
brand in the KiN portfolio. He brings to his work the eye and
sensibility of a French couturier and, every year, he adds a fresh
angle to the way our products are displayed.
The philosophy supports the talents
In keeping with its premium philosophy and alcohol couturier
identity, KiN Group’s promotional policy is mainly focused on
supporting artistic talent across many fields.
For example, major events supported in the past include:
• The ‘Cognac is Music’ series, held in Moscow and in the Cognac
region in 2007 and 2008, in collaboration with musicians such as
world-famous viola player Yuri Bashmet and piano player Denis
Matsuev.
• The Chamber Night, devoted to a return to Russian values, held
in April 2008 amid the beauty of the Pushkin Museum.
• ‘Russian Parties’, hosted at Domaine des Broix for the company’s
closest friends and partners.
• ‘New Names of Russia’, a young musicians’ competition and
another sponsorship consistent with the company’s patronage of
the arts.
KiN Group has also been cooperating with the Russian Silhouette
charitable foundation for more than five years, which aims to help
young talented designers and couturiers.
Andthecompanyinitiatesothersociallysignificantprojectsamong
artists and designers, one of the most recent being a competition
among designers, entitled ‘Know Your Limits’. Another event saw
both professional designers and celebrities participate in a most
original competition ‘Avenue of Stellar Trees’ aimed at creating a
modern vision of art design in a park area.
KiN also supported young and promising Russian designers
– Asya Kogel, Max Chernitsov, Alekc and Vida A & V – during
Russian Fashion Week (RFW) and backs creative exhibitions
by Russian artists, whose masterpieces are revered by state and
private museums, galleries and collectors worldwide. Most of
them have become classics of the avant-garde trends of Russian
contemporary art.
Finally, the KiN Group is a partner of a great number of jazz
festivals.
KiN, THE ALCOHOL COUTURIER
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KiN’s passion for COGNAC
In 2004, the KiN Group, the main Russian importer of French spirits, became the first Russian
producer to acquire a winery in the Cognac region, Domaine des Broix. This was a logical
extension of KiN’s long-running cooperation with Cognac master distillers and its importation
of French bulk spirits to Russia.
After four years of patient work and research, KiN Group recently launched two different brands
produced at Domaine des Broix, each with a strong and individual identity.
L’Oeuvre is the highest expression of an authentic masterpiece in Cognac-making. honoring
the true French tradition.
Vieille Ville is a premium range of Cognac, manufactured according to strictest French
traditions but composed with Russian soul and personality.
A FRENCH COGNAC MUSEUM in Moscow
As an expression of this cultural bridge between France and Russia, the KiN Group has created
a Museum of Cognac History in Moscow. The museum was designed by famous French designer
Philippe Seys and inspired by a typical winemaker’s Charentes house from the Cognac region
of France. Through a series of displays, the museum recreates the Cognac production process,
from vine to bottling. Highlights include a Charentes ‘alembic’ (or distillation still), dating back
to 1900. Tutorial tastings are also featured.
KiN COGNAC COLLECTION
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KiN Brand Book
Following its move into the Cognac region in 2004, KiN’s
Russian and French winemakers set about the laborious process
of blending and tasting hundreds of different combinations of
Cognac. This also involved collaboration with and input from
leading Cognac experts, sommeliers, restaurateurs and wine
magazine editors.
The end product was L’Oeuvre, which was released in 2008.
A single-vineyard Cognac, L’Oeuvre is blended from 14 spirits,
aged between 11 and 20 years, all originating from the single
Domaine des Broix estate.
The super-premium positioned L’Oeuvre is a very limited-
edition Cognac. Its target audience is self-sufficient, educated
and successful consumers with a sophisticated sense of taste.
Well-known French designer and KiN art director Philippe Seys
developed the bottle design and packaging, while the product’s
name – L’Oeuvre – is translated from the French for ‘work of
art’. Consistent with that art theme, the bottle is presented in
a gold frame.
Tasting Notes
Cognac L’Oeuvre is intense and smooth. Its aroma and taste
are a rich bouquet of fruit and floral tones: the softness and
strength of apple, quince, prunes, oak and spice are balanced by
tender vanilla and cream-chocolate notes. L’Oeuvre possesses
all the characteristics of the old noble Cognacs.
Bottle
Proof
Size of the bottle
Package
Quantity in the package
Size of the package
Souvenir package
Size of the souvenir package
0,7 L
80°
60х150,5х217mm
Carton box
6 pcs
490х240х295 mm
Box
76х224х278 mm
Product information
L’Oeuvre Grande Champagne - 0,7 L
L’OEUVRE Cognac

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L’OEUVRE – PROMOTIONAL ACTIVITY
Exhibitions
Participation in Russian and international exhibitions including:
Prodexpo, Wine and Beverages, Lenexpo and SIAL.
Events
Music plays a special role at Domaine des Broix and highlights
the refinement and creative philosophy of the KiN Group. There
is a tradition in the winery that music is played in the vineyard
before the harvest, with concertos performed by famous Russian
artists such as pianist Denis Matsuev. The theory is that this music
gives the vineyard special energy and distinguishes it from other
houses.
The first presentation of L’Oeuvre cognac for restaurateurs and
hoteliers of Russia was the project presentation “Golden loge of
Domaine des Broix”. This project is aimed at well-to-do people
and offers organization of “Golden loge of Domaine des Broix” at
all VIP halls of the country with L’Oeuvre cognac. For example: at
premieres of the Bolshoi theatre, Madonna’s concert and so on.
The company launched L’Oeuvre through a series of concertos at
theDomainedesBroixvineyardsandinRussia.Thisincludedballet
compositions from Andris Liepa, famous Russian choreographer
and producer, starring Ilse Liepa, famous Russian ballet dancer.
These were accompanied by the presentation of a collection of
jewels, created especially for the launch of L’Oeuvre.
KiN Brand Book

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Jewels of Domaine des Broix
Showcases samples
Artworks
Key-ring GlassGift CD with tuning fork
Booklets
L’OEUVRE – POS MATERIALS
KiN Brand Book

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KiN Brand Book
Blend
The Vieille Ville XO blend is a combination of 12 different
spirits, the youngest being 12 years old. This Cognac blends
eaux-de-vie made from grapes grown in Grande Champagne
(including the Domaine des Broix spirits), Petite Champagne
and Borderies.
Following the acquisition of its French winery Domaine des
Broix in 2004, KiN had an opportunity to extend its brandy
range with new super-premium offerings. The company
launched Vieille Ville (Old Town) XO and Vieille Ville Extra.
The winemakers at Domaine des Broix aimed to create an
authentic Cognac, but also not lose sight of what might appeal
to Russian consumers. The range of Vieille Ville Cognacs is
targeted at aspirational over-30s professionals – people who
have become accustomed to the taste of success and can now
afford to acquaint themselves with an expensive Cognac,
created especially for them.
Renowned French designer Philippe Seys, art director of the
KiN Group, created the original design of the label and the
souvenir packaging.
Tasting Notes
The aroma of Vieille Ville XO is exquisite, featuring bright
floral-honey notes and noble oak wood tones. Shades of
raisin and dried prunes and the distinctive taste of oak wood,
chocolate and vanilla nuances make the after-taste of this
mellowed Cognac long and complex.
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,5 L
80°
67,5х296mm
Carton box
6 pcs
270х190х335 mm
Box
80х80х320 mm
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
75,9х335 mm
Carton box
6 pcs
370х300х205 mm
Box
90х90х355mm
Vieille Ville XO - 0,5 LVieille Ville XO - 0,7 L
Product informationProduct information
Vieille Ville Cognac XO

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KiN Brand Book
Blend
Vieille Ville Extra consists of 15 spirits, the youngest being 12
years old. This Cognac blends eaux-de-vie made from grapes
grown in Grande Champagne (including the Domaine des
Broix spirits), Petite Champagne and Borderies.
Following the acquisition of its French winery Domaine des
Broix in 2004, KiN had an opportunity to extend its brandy
range with new super-premium offerings. The company
launched Vieille Ville (Old Town) XO and Vieille Ville Extra.
The winemakers at Domaine des Broix aimed to create an
authentic Cognac, but also not lose sight of what might appeal
to Russian consumers. The range of Vieille Ville Cognacs is
targeted at aspirational over-30s professionals – people who
have become accustomed to the taste of success and can now
afford to acquaint themselves with an expensive Cognac,
created especially for them.
Renowned French designer Philippe Seys, art director of the
KiN Group, created the original design of the label and the
souvenir packaging.
Tasting Notes
Elegant and harmonious with fruity tones discernible in the
taste and aroma. Unostentatious vanilla tones intertwine with
airy flower aromas of violet, forget-me-not and iris and even
daisy. The bright tones of old Cognac are combined with a light
after-taste of vanilla-chocolate and delicate floral notes.
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,5 L
80°
66,9х304 mm
Carton box
6 pcs
230х290х340 mm
Box
90х90х315 mm
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
74,5х339,5 mm
Carton box
6 pcs
315х265х380 mm
Box
100х100х315 mm
Vieille Ville EXTRA, 0,5 LVieille Ville EXTRA, 0,7L
Vieille Ville Cognac EXTRA

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VIEILLE VILLE – PROMOTIONAL ACTIVITY
Trade shows
Participation in Russian and international exhibitions including:
Prodexpo, Wine and Beverages, Lenexpo and SIAL.
Russian parties at Domaine des Broix vineyards
As with L'Oeuvre, the Vieille Ville Cognac collection also benefits
from the Domaine des Broix tradition of Russian musical events.
The worldwide renowned viola Yury Bashmet kindly agreed to
inaugurate this tradition, giving a concert named “XO under the
open sky”.
KiN Brand Book
Russian liquor com-
mentator Erkin Tuz-
moukhamedov says:
“I like Vieille Ville Extra Co-
gnac. It has a pleasant juicy
tartness. It is bright with a
complicated aroma and an
interesting gustatory effect –
it pricks your tongue so that
you salivate immediately. It
is a classic digestive. What
else do you need to digest
a meal? I would not even
smoke a cigar with this Co-
gnac, as it is absolutely self-sufficient.
“However, a cigar would go perfectly well with a Cognac
such as Vieille Ville XO. All the tastes and aromas in a cigar
Cognac should be simple and bright. Both sharp and strong
cigars will suit this Cognac perfectly well.”

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VIEILLE VILLE – POS MATERIALS
KiN Brand Book
Gift bottle Booklet Glass
ArtworksSamples of showcases

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The Kin brandy portfolio has a well-deserved reputation within Russia for its high quality. This
is attributable to KiN’s decision in 1998 to begin importing of the best brandy eaux-de-vie in the
world (from France). KiN then applied its own know-how and blending skills to create unique
brandies.
That same year, it launched Moskovsky and, a year later, the super-premium Stary Gorod (Old
Town) brandy. Importing bulk French brandy and tailoring it for the Russian palate proved a
winning formula and, by 2005, Moskovsky was a million-case brand.
Thisgrowthwasunderpinnedbyimprovingqualityandtechnicalskills.In2004,KiNinaugurated
its Scientific Research Centre of Quality Control (SRCQC), featuring a new market laboratory
centre, which conducts research into consumer preferences. These improvements provided the
backdrop for the growing popularity of KiN brandies, which, in turn, led to it becoming the
leader of the brandy category in Russia. The new centre also heralded new product creations,
such as premium-positioned Kinovsky brandy in 2005, which is now the group’s fastest-growing
product, selling 422,000 cases in 2008.
Building upon that success in Russia, KiN is now set to expand internationally. The group is
offering its prospective international partners a coherent collection of its best brandies. These
include:
Stary Gorod: The group’s super-premium brandy is blended from high-quality French
eaux-de-vie and is aged in oak barrels. The production techniques used are a combination of
classical French Cognac production methods combined with KiN’s long experience, derived
from half a century of brandy production. Stary Gorod is particularly well-suited to after-dinner
consumption and is a popular accompaniment to Russian feasts. Stary Gorod is popular with
sophisticated, fashionable and independent consumers.
Stary Gorod has recently been redesigned, and the price increased. The updated collection of
Stary Gorod brandies, aged for 5, 8 and 10 years, defy the conventional wisdom that a prestigious
and elegant product can only be a western one.
A. Bergerac: This distinguished premium brandy brand is a favourite in the refined Saint-
Petersburg region. A. Bergerac is also produced by blending spirit from France and is aged in oak
barrels in line with the classical techniques of Cognac-making.
KiNovsky: this trendy premium-positioned brandy has been an enormous hit since its
introduction in 2005. As with KiN’s other high-end offerings, KiNovsky is based on the
combination of high-quality French eaux-de-vie and a melding of classical French and Russian
production methods.
ECOLOGICAL CHARACTERISTICS
All KiN brandies hold Ecological Certificates from the International
Ecological Fund, confirming their naturalness, absence of chemical
preservatives and genetically modified organisms of a phytogenesis.
KiN BRANDY COLLECTION
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BRANDY
KiN Brand Book

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Stary Gorod brandy is blended from 100% French wine spirits
(Cognac region) double distillated according to the original
cognac tradition and aged in oak barrels.
Tasting Notes
The color is rich amber. The aroma is captivating, charming
and mysterious. The taste is clearly expressed with vanilla-
chocolate and dried fruit tones, with a long after-taste.
Bottle
Proof
Size of the bottle
Package
Size of the package
0,1 L
80°
70х139 mm
Carton box
60 pcs
440х292х155 mm
Stary Gorod 5 year-old - 0,1 L
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,25 L
80°
86х197 mm
Carton box
40 pcs
450х288х212 mm
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,5 L
80°
66,9х304 mm
Carton box
12 pcs
290х218х320 mm
Tube
77х323 mm
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
74,5х339,5 mm
Carton box
12 pcs
305х228х350 mm
Tube
84х353 mm
Product information
Stary Gorod Brandy has Ecological certificate
of the Ministry of natural resources of the
Russian Federation.
STARY GOROD 5 YEAR-OLD
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www.starygorod.com

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BRANDY
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Stary Gorod 8 year-old - 0.5 L
Product information
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
74,5х339,5 mm
Carton box
6 pcs
270х180х365 mm
Tube
84х353 mm
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,5 L
80°
66,9х304 mm
Carton box
6 pcs
240х165х335 mm
Tube
75х323 mm
Tasting Notes
Comparable to a premium XO Cognac quality standard, the
color is an intense amber. The aroma is deep and spicy with a
hint of honey. The taste is rich, the fruit tones are harmonious,
with subtle chocolate nuances and a long after-taste.
Russian Federation.
KiN Brand Book
www.starygorod.com

26
BRANDY
KiN Brand Book

27
KiN Brand Book
Russian Federation.
Bottle
Proof
Size of the bottle
Package
Size of the package
0,7 L
80°
75,9х335 mm
Carton box
6 pcs
270х180х365 mm
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,5 L
80°
67,5х296 mm
Carton box
6 pcs
240х165х335 mm
Tube
75х315 mm
Product information
www.starygorod.com
Tasting Notes
Comparable in standard to Extra quality Cognac, the color is
rich amber. The aroma is elegant with vivid floral spicy and
heady tones. The taste is typical of aged noble Cognac, with
nuances of oak wood, vanilla and chocolate. There is a very
long, refined after-taste.

28
STARY GOROD – PROMOTIONAL ACTIVITY
KiN Brand Book
Cognac is music
As Cognac and brandy are the most complex categories to
produce among all the other alcohol products in the world, the
KiN Group believes their creation is very similar to composing a
work of musical art.
The KiN Group approaches every one of its brand creations as a
new symphonic composition, always seeking for the best notes
and the most harmonious melody of taste. In keeping with this
philosophy, the Group has founded and organized lively musical
events and festivals, involving many leading Russian musicians.
Embracing this philosophy, top viola player Yury Bashmet and
pianist Denis Matsuev decided early on to support KiN’s musical
projects through their participation in many concerts organized
by the Group.
Jazz in the Old Town
Cognac and brandy can resemble the finesse of jazz compositions.
The Stary Gorod brand is a founder and organizer of Russia’s
‘Jazz in the Old Town’ festival, a partner to the International Jazz
festival.
Walking along the Old Town
Moscow’s annual retro exhibition, ‘Walking along the Old Town’,
is another promotional initiative attached to the Stary Gorod
brand. This socio-cultural project, dedicated to the history of
Moscow,recalls the unique atmosphere of the city,with preserved
photos, authentic decorations and forgotten legends of Old
Moscow.
Russian couturier project
As Cognac and brandy production is most complex and requires
a high level of skill, it can be compared to the work of a fashion
couturier.So the KiN Group has decided to support fashion talent
through the organization of dedicated events.
A ‘Vineyards of the Old Town’ collection, created together with
Russian couturier Alice Tolkacheva, is a history of Cognac
and brandy creation, expressed in fabrics, colors and textures.
The super-premium flagship of the KiN brandy range, Stary
Gorod brandy is a regular partner in annual contests and shows
supporting a number of young and talented Russian couturier.
The 4С promotion (Cognac, Chocolate,
Coffee and Cigars)
Stary Gorod brandy has become a partner in Cognac-cigar parties
in all the major cities in Russia.“Cognac goes through fire at birth,
absorbing it. And a cigar does it by going through fire in order to
warm up a connoisseur’s soul.”

29
Anastasia Volochkova,
ballet dancer
“A good dancer, creating an
image in his dance, and a
talented master of blending,
working over a composition of
Cognac, are both striving for
the same ideal – beauty and
harmony. If you are ready to
experiment, then Stary Gorod
brandy will open new doors to
you.”
YuriBashmet,theworld’s
leadingviolaplayer
Cognac and Music ideally
supplement each other,
influencing both body and soul.
You take pleasure in music,
taste of cognac, and creative
energy wakes up in you. I have
opened for myself Stary Gorod
brandy and now I can give
remarkable gifts for my foreign
friends and colleagues.
Nikas Safronov, artist
“Cognac is the quintessence
of the spirits world, not only
because of the nobility and
richness of flavor derived
from the grapes from which it
is made, but also because the
sun, the land, the oak barrel
ageing and the labor of the
master blenders all combine
to make it a unique alcohol.”
SvyatoslavBelza,fineart
expert
“The Cognac theme is
present in my creative work.
Cognac is not only a simple
beverage with color and
taste, but the whole world
connected with a large
number of associations.”
Andris Liepa,
choreographer
“Music is an element, a
harmony with many tints,
nuances and aromas. This is
like a good Cognac for a real
amateur, who wants to receive
the whole palette of feelings –
aroma, color, taste and friendly
communication. This is Stary
Gorod brandy.”
STARY GOROD – PROMOTIONAL ACTIVITY
Представители российской культуры и шоу-бизнеса
о коньяке «Старый Город»
KiN Brand Book

30
Glasses in a boxBooklet
Quick screen
Branded glasses
Artworks
Samples of showcases Banners
STARY GOROD – POS MATERIALS
KiN Brand Book

31
Coasters
Packet
Dice
Antistress
Playing cards
Chocolate
Table tent MasseurCD
STARY GOROD – POS MATERIALS
KiN Brand Book
Promo-clothing

32
KiN Brand Book

33
A.Bergerac Brandy has Ecological certificate
Russian Federation.
This brandy is blended from French wine spirits (Cognac
region) and aged in oak barrels.
The name, A. Bergerac, is associated with swords, musketeers
and poems for beautiful ladies. A. Bergerac is fragrant and soft,
with a unique character and harmony – a noble combination of
French and Russian culture.
Created according to the classical technology of Cognac
production by blending a selection of refined spirits imported
from France, aged in oak barrels, A. Bergerac brandy is an
elegant 4-year-old brandy.
Tasting Notes
The spirit is the colour of old antique gold with the
luster of a vivid fire. The aroma is intense, with
notes of dried fruits and flowers of jasmine. The
flavour includes shades of the noble oak, plum
and apricot pips. The after-taste gradually fades
away, leaving a light bitterness of plum pips.
A.BERGERAC 4 YEAR-OLD
Bottle
Proof
Size of the bottle
Package
Size of the package
0,35 L
80°
82х236 mm
Carton box
15 pcs
283х265х252 mm
A.Bergerac - 0,35 L
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,25 L
80°
72х207 mm
Carton box
40 pcs
410х395х218 mm
A.Bergerac - 0,25 L
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,5 L
80°
92х264,5mm
Carton box
12 pcs
278х298х288 mm
A.Bergerac - 0,5 L
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
105х290 mm
Carton box
12 pcs
326x277x303 mm
Box
105x67x290 mm
A.Bergerac - 0,7 L
Product information
KiN Brand Book
www.kingroup.ru

34
Annual events
Full participation in Russian and international exhibitions
including: Prodexpo, Wines and Beverages and Lenexpo.
A Bergerac is also a sponsor of popular Russian plays performed
in the best theatres of Moscow. The brand is widely associated
with theatrical first nights.
A. BERGERAC – PROMOTIONAL ACTIVITY
KiN Brand Book

35
Artworks
Pen
Pocket calendar Glass
Table-tent
Leaflets
A. BERGERAC – POS MATERIALS
KiN Brand Book

36
KiN Brand Book
The youngest product of the KiN family, the 3-year-old uses
classic Cognac production techniques, blending selections of
spiritsexclusivelyimportedfromFranceandagedinoakbarrels,
with respect to the strictest traditions of Cognac-making.
KiNOVSKY 3 YEAR-OLD

37
KiN Brand Book
Tasting Notes
Amber color. As a young spirit, the aroma is definitely floral
and fruity. The taste is harmonious characterized by a typical
Cognac bouquet with light chocolate-creamy and vanilla tones.
The after-taste is long with light honey nuances and nut tones.
KiNOVSKY 3 YEAR-OLD
Bottle
Proof
Size of the bottle
Package
Size of the package
0,1 L
80°
66х144 mm
Carton box
40pcs
160х355х200 mm
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,25 l
80°
85х189 mm
Carton box
40 pcs
450х325х200 mm
KiNovsky 3 year-old - 0,25 L
KiNovsky 3 year-old - 0,1 L (flask)
Bottle
Proof
Size of the bottle
Package
Size of the package
0,1 L
80°
42,5х148 mm
Carton box
30 pcs
165х340х220 mm
KiNovsky 3 year-old - 0,1 L (bottle)
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,35 l
80°
74,5х216 mm
Carton box
12 pcs
320х240х230 mm
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,5 L
80°
81х255 mm
Carton box
12 pcs
350х257х255 mm
Tube
89х284 mm
Product information
www.kingroup.ru
KiNovsky Brandy has Ecological certificate
Russian Federation.
www.kingroup.ru, www.znaymeru.ru

38
KiN Brand Book
As with its little brother, KiNovsky 4-year-old is made using
classic Cognac production techniques. The blend is created
from no less than eight 100% spirits from France, aged from
three to 10 years in oak barrels.
KiNOVSKY 4 YEAR-OLD

39
KiN Brand Book
Tasting Notes
The colour is amber with golden tints. The taste is full,
courageous and powerful. Its brightness opens gradually. At
first, deep fruity tones and tints of dried fruit – peach, plum,
prunes – capture your attention. Yet amid this complicated rich
bouquet, there are subtle sophisticated vanilla tones and a soft
fragrance of meadow flowers. Resinous and light woody notes
add finesse and harmony to the bouquet. Chocolate and nut
tones complete this complex taste. The sophisticated bouquet
allows it to be enjoyed in full and the brand has a long and
pleasant after-taste.
KiNOVSKY 4 YEAR-OLD
Bottle
Proof
Size of the bottle
Package
Size of the package
0,35 L
80°
74,5х216 mm
Carton box
12 pcs
320х240х230 mm
KiNovskiy 4 year old - 0,35 L
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,25 L
80°
85х189 mm
Carton box
40 pcs
450х325х200 mm
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,1 L
80°
42,5х148 / 66х144 mm
Carton box
40/30 pcs
165х340х220 /
160х355х200 mm
Product information
KiNovskiy 4 year old - 0,1 L (bottle / flask)
Bottle
Proof
Size of the bottle
Package
Size of the package
0,5 L
80°
81х255 mm
Carton box
12 pcs
350х257х255 mm
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
83х315 mm
Carton box
12 pcs
354х265х351 mm
Box
82х82х316 mm
Product information
www.kingroup.ru
Russian Federation.

40
KiN Brand Book
Surfing on the success of the brand, KiNovsky 6-year-old is
the latest newcomer to the range. KiNovsky 6-year-old was
launched in 2008 in response to market demand. Respecting the
same strict production rules that form the basis of KiNovsky’s
success, the brand is produced by blending a high-quality
selection of spirits exclusively made in France and, of course,
aged in oak barrels, as tradition requires. The blend is made out
a selection of more than 10 spirits from 6 to 12 years of age.
KiNOVSKY 6 YEAR-OLD

41
KiN Brand Book
Bottle
Proof
Size of the bottle
Package
Size of the package
Souvenir package
0,7 L
80°
83х315 mm
Carton box
12 pcs
354х265х351 mm
Box
82х82х316 mm
Product information
Product information
Bottle
Proof
Size of the bottle
Package
Size of the package
0,5 L
80°
81x255 mm
Carton box
12 pcs
350x257x255 mm
Tasting Notes
The colour is dark amber. The taste is sweet, generous, unctuous
and complex with chocolate, dry fruits and spices dominant
notes well balanced with hints of honey and tobacco. Subtle
violet and acacia tones complete this complex and elegant taste.
The sophisticated bouquet allows it to be enjoyed in full and the
brand has a long and pleasant after-taste ending on soft tones
of sweet nuts.
KiNOVSKY 6 YEAR-OLD
www.kingroup.ru
Russian Federation.

42
«Know your limits!»
Leveraging its popularity, the KiN Group decided to use this
flagship trademark, KiNovsky, to promote a social project called
‘Know your limits!’ in Russia. The project is devoted to the
promotion of moderate alcohol consumption among younger
consumers. A website – www.znaymeru.ru – and a blog – http://
znaymeru – were created within the framework of this project.
Also available via the website is an interactive video, where young
people can get acquainted with Cognac’s history, distillation
secrets and tasting rules, as well as become aware of the dangers
of drink abuse.
Regular participation in Russian and international exhibitions,
and bartenders’ championships.
‘Know your limits!’ – a promotion connected with moderate
alcohol consumption
Product-placement: Russian TV series ‘Streets of Broken
Lanterns’.
KiNOVSKY – PROMOTIONAL ACTIVITY
KiN Brand Book
Bartenders championships
Tasty and easy to drink, KiNovsky brandy is a very suitable base
for cocktails. Each year, KiN Group organizes bartender master
classes and concourses in all the major cities in Russia.

43
T-shirts
Leaflets
Packet
Wobbler
Coasters
Shaker
KiNOVSKY – POS MATERIALS
KiN Brand Book
Sample of showcases Quick-screen
Artworks Leaflets

45
According to historic documents, the Russian national drink – vodka – was created between
1447 and 1475. For the first time, grain was used in spirits production. In 1982, an international
arbitration panel recognized that vodka originated in Russia.
For centuries, Russian vodka was used as the obligatory addition to a rich meal, so its character,
taste, aroma and purification were improved based on its compatibility with Russian dishes. As a
result, two notions – vodka and zakuska (Russian starter) – eventually became inseparable, both
as a word combination and gastronomic tradition. Thus, as in old times, vodka continues to be
served with Russian dishes (jellied meat, boiled tongue, pelmeni, herring, caviar, salted vegetables
and so on), which, in turn, reduce the consequences of overindulgence and intoxication.
In 2007, the KiN Group was accepted as a member of the French-based association “Le Monde
des Vodkas Russes” (The World of Russian Vodkas).
By becoming a member of this association, the KiN Group supports its goals and philosophy,
which aim to promote the Russian national drink, the history of its origin, the production and
technological peculiarities of authentic Russian vodka and also the consumption culture and
traditions of the Russian feast. Within the framework of the association’s program for restoring
the values of Russia, in 2008, the KiN Group donated to one of the best museums in the world
– the Alexander Pushkin State Museum of Fine Arts (Moscow) – a painting by a 17th-century
Dutch painter, entitled ‘Landscape with rider’, which was taken from Russia by the Nazis during
the Second World War.
All KiN vodkas hold Ecological Certificates from the International
Ecological Fund, confirming their naturalness, absence of chemical
preservatives and genetically modified organisms of a phytogenesis.
KiN VODKA COLLECTION
KiN Brand Book

46
KiN Brand Book

47
KiN Brand Book
The trademark Matrioshka has been on the Russian market
since 1998.
When developing Matrioshka’s design and image, it was
decided to combine two main national Russian symbols – the
Russian Doll (Matrioshka) and vodka. Three main flavors
of Matrioshka vodka were created, in keeping with century-
old national traditions. Ancient secrets of the Russian vodka
masters are merged harmoniously with modern production
techniques.
Natural ingredients – the treatment of which is a specific and
recognized skill of KiN Group – give vitality, freshness and a
particularly vivid taste to our vodkas.
For the production of Matrioshka Cranberry, for example, only
natural cranberry extracts are used. And natural flower and
linden honey are used in the production of Matrioshka Honey.
The premium-positioned Matrioshka vodka is aimed at real
connoisseurs of authentic Russian vodka, both domestically
and in international markets. As on original drink of high
quality, Russian and foreign consumers buy the brand for any
solemn events, or as sophisticated table decorations. Foreign
tourists also buy it as an authentic Russian souvenir.
Matrioshkavodkaisalsoanidealchoiceforbarsandrestaurants.
Its original and high-quality presentation ensures shelf stand-
out. Its presentation also serves to create an atmosphere
consistent with Russian hospitality. Matrioshka is designed for
creative people and connoisseurs of authentic products.
Quality mark
Matrioshka vodka is one of the rare Russian vodkas to be
distinguished by the ‘Authentic Russian Vodka’ label issued by
the French-based association “Le Monde des Vodkas Russes”
(The World of Russian Vodkas), a certificate ensuring that the
vodka meets the high standards expected of Russian vodka.
Ecological characteristics
Matrioshka vodka have an Ecological Certificate from the
International Ecological Fund, confirming its naturalness,
absence of chemical preservatives and genetically modified
organisms of a phytogenesis.
Matrioshka vodka is a supporter of the Russian and
internationalbartenders’contests.Thebrandbecamethefirst
Russian vodka to enter the World Cocktail Competition. It is
also currently the only authentic Russian vodka represented
in the International Bartenders Association.
MATRIOSHKA VODKA

48
MATRIOSHKA - Lux
MATRIOSHKA - Honey
MATRIOSHKA - Cranberry
Tasting Notes
The aroma and taste are typical of Russian vodka, being
traditionally mild. A corn cereals infusion is added to this
vodka to enrich and soften it, giving it a special velvety and
rounded flavor.
Tasting Notes
Vodka aroma with slight honey tones. The taste is soft and
warm due to flower and linden-tree honey. Honey enriches the
vodka, making it vivid and energetic and giving it an unusually
fresh taste and delicate aroma.
Tasting Notes
Vodka aroma with light fresh cranberry tones. The taste is
invigorating, vivid, slightly rough due to the natural extract of
cranberry. Cranberry also has some established health benefits,
in addition to enriching the vodka.
Bottle
Proof
Size of the bottle
Package
Size of the package
Bottle
Proof
Size of the bottle
Package
Size of the package
Bottle
Proof
Size of the bottle
Package
Size of the package
0,7 L
80°
98х239,5 mm
Carton box
6 pcs
310x210x245 mm
0,5 L
80°
87х218,5 mm
Carton box
6 pcs
278x186x220 mm
0,35 L
80°
78x199,5 mm
Carton box
9 pcs
248x248x200 mm
Product information
Product information
Product information
Matrioshka - 0,7 L
Matrioshka - 0,5 L
Matrioshka - 0,35 L
KiN Brand Book
www.vodkamatrioshka.com / www.kingroup.ru

49
Annual events
Participation in international exhibitions and bartender world
championships.
Exhibitions
Prodexpo, Wines and Beverages, Lenexpo, Green Week, SIAL and
World Food
World Cocktail Competition
Matrioshka has been a partner of the annual bartenders’
competitions since 2001. KiN Group and its flagship vodka
trademark Matrioshka are co-organizers of more than 100 Russian
and international bartenders’ competitions.
Le Monde des Vodkas Russes
(The World of Russian Vodkas) Association
The French-based association Le Monde des Vodkas Russes (The
World of Russian Vodkas) awarded Matrioshka vodka its valuable
‘Authentic Russian Vodka’ label, conferred only to those Russian
vodkas meeting the highest quality standards.
MATRIOSHKA – PROMOTIONAL ACTIVITY
KiN Brand Book

50
MATRIOSHKA – POS MATERIALS
KiN Brand Book
Samples of showcases
Showcase in the Museum of Russian vodka,
Saint Petersburg
Showcase in the association “The
World of Russian Vodkas”, Paris
The booth at the exhibition Green Week, Berlin, 2004.
Showcase at the exhibition SIAL-2009,
Paris

51
Pocket calendars
Promo-clothing
Publications
Key-rings
Table tents
Artworks
Short
Pens
Shelf talkers
Advertising booklets
1.The book «How to
drink vodka»
2.The book «Cocktail
decoration»
3.The brochure «Secrets
of mastership or how to
become a real bartender»
Souvenir bags
MATRIOSHKA – POS MATERIALS
KiN Brand Book

52
consumers, although, in practice, the brand is consumed
equally by women. So the slogan does not seem to restrict the
audience for the product.
Consumption occasions for Katyusha vodka are varied: loud
bachelor parties, hearty chats with friends, friendly dinners,
fishing and barbecues.
Katyusha appeals to people who look at life with humor, inviting
them to enjoy it on a major scale, in the Russian way.
The bottle shape, cap with ear-flaps and playful boots
emphasize the authentic Russian origin of the product, thus
supporting the concept that only vodka from Russia is genuine
Russian vodka!
KiN began producing vodka back in 1990. At first, it focused
mainly on Russkaya vodka, but later Vecherka vodka was
developed, followed by Vecherniy Arbat and, at the end of 1998,
the first Matrioshka vodka.
KiN’s main vodka development strategy from 2006 to 2008 was
the consolidation of its status as a quality vodka producer on
the national market. The introduction of Katyusha vodka in
2006 was a key component of that strategy.
Katyusha embodies two important distinguishing features of
Russia – authentic Russian vodka and the beauty of Russian
women. It is elegant and soft, bright and hearty. In other words,
it is authentically Russian! The brand’s slogan: ‘Embellishment
of Gentlemen’s Company!’ is a lighthearted appeal to male
KiN Brand Book
KATYUSHA VODKA

53
KiN Brand Book
Katyusha - grapefruit
Katyusha - classic
Katyusha - bread rye
Katyusha - blackcurrant
Katyusha - ashberry with haw
Tasting Notes
Vivid and exotic, Katyusha grapefruit inspires
pleasant associations with the sun, the sea, cocktails
and vacations. A fresh grapefruit peel infusion adds
an explosive taste and a fresh aroma to this vodka.
It will suit any table, enriching it with freshness and
vivacity. A light citrus acidity makes it especially
refined. The after-taste is soft and charming.
Tasting Notes
A clear vodka aroma, with a mild, harmonious
round flavour, featuring a soft spicy-honey after-
taste of meadow grass, makes this vodka piquant
and drinkable. A seductive tartness, due to the
bird cherry and melilot extract, make the brand
incredibly attractive.
Tasting Notes
Katyusha Bread Rye is unusually spicy, pleasant
to drink and soft. Its particular taste is due to a
rye cracker infusion, which gives a special zing to
the vodka. The taste is balanced, delicate but also
quite bold. It is best served with salty Russian
appetizers.
Tasting Notes
A blackcurrant drink made from fresh ripe berries
gives this vodka a special juicy taste and elegance.
Extract of blackcurrant leaves makes the vodka very
original, with an alluring aroma, associated with
bright sunny days and birds singing. The balanced
recipe guarantees a pleasant after-taste.
Tasting Notes
A refined and reserved vodka with an unusually
round and finished flavor. Ashberry and haw are
traditional Russian berries, and their infusion adds
a delicate, mysterious and sophisticated aroma to
the brand. This vodka is interesting, mysterious
and subtle. It promises new sensations.
Bottle
Proof
Size of the bottle
Package
Size of the package
0,5 L
80°
62,4х301 mm
Carton box
20 pcs
353х282х316 mm
Product information
Katyusha - 0,5 L
In 2008, following research conducted by KiN’s Sensory
Laboratory a decision was taken to re-brand Katyusha. As a
result of this, the face of the brand – the girl Katyusha – became
more soft and womanly, and the labels were designed in deep
colors, reflecting the rich taste of Katyusha vodka.
Also in 2008, two new flavors were added to the Katyusha range:
Katyusha Classical and Katyusha Ashberry and Haw.
Quality mark
Katyusha vodka is one of the rare Russian vodkas to be
distinguished with the ‘Authentic Russian Vodka’ label, the
certificate of the Russian vodka quality, issued by French-based
association “Le Monde des Vodkas Russes” (The World of
Russian Vodkas).
To protect it from counterfeit and guarantee its quality,
Katyusha vodka features a security cap, made of metal and
food-grade plastic with a protective red ring. This reassures
consumers on the integrity of its packaging.
Katyusha vodka has Ecological Certificate from the
International Ecological Fund, confirming its naturalness,
www.kingroup.ru

54
Annual events
Participation in Russian and international exhibitions and
bartender Russian and world championships.
Exhibitions
Prodexpo, Wines and Beverages, Lenexpo, Green Week, SIAL and
World Food
Cooperation with the Bartenders’ Association
of Russia
The KiN Group and the trademark Katyusha are co-organizers of
more than 100 Russian and international bartenders’competitions
and master classes for bartenders and restaurateurs.
The Association «The World of Russian Vodkas»
The association of the French Law “The World of Russian
Vodkas” gave Katyusha vodka the sign - Authentic Russian Vodka,
confirming its right to be called “authentic Russian vodka”.
Popularization of the authentic Russian vodka among cognac
consumers and professionals is within the framework of the
association activity.
KATYUSHA – PROMOTIONAL ACTIVITY
KiN Brand Book

55
Branded glassware
Playing cards
Coasters
ScrunchiesPacket
Artworks
Samples of showcases Promo-clothing
KATYUSHA – POS MATERIALS
KiN Brand Book

57
Sweet natural nastoikas (tinctures) are traditional Russian beverages, infused with berries and
fruit. They have been popular since ancient times. It has long been common to offer to a guest
a choice of nastoikas (tinctures) or, as they were also called, Nalivka (homemade wine). The
practice became widespread during the era preceding Peter the Great.
As table drinks, sweet nastoikas (tinctures) can be offered both as an aperitif and as a digestif,
served with fruit and desserts. Sweet nastoikas can also be used as cocktail ingredients.
KiN developed its range of sweet nastoikas (tinctures) at its Moscow distillery. These were based
on ancient Russian recipes, purported to contain healing properties. These recipes were then
allied to modern production techniques. The KiN distillery possesses a unique Russian workshop
of natural infusions and incomparable 70 years-old know-how in natural flavor development,
derived from its experience in fruit juice production.
Berries used in nastoikas recipes are bought in ecologically pristine areas – the Arkhangelsk and
Kirov regions of Russia. They are processed into berry juices or extracts under the direction of
skilled technicians, using modern equipment that makes it possible to carefully preserve their
healing characteristics. They are then fermented into alcohol. Following that, brandies are added
and blended before the nastoikas are processed, using cold filtration.
In 2001, when KiN Group’s first sweet nastoikas (tinctures) were introduced to the market, they
where less competitive from a price point of view than other brands that used artificial flavors.
Nevertheless, consumers appreciated their quality and KiN's sweet nastoikas (tinctures) gained
a following.
Target audience: women who appreciate the sweet taste, low proof, smoothness and healing
characteristics of KiN's sweet nastoikas (tinctures), as well as men who love the brandy taste.
Because they tend to appeal to both sexes, albeit for different reasons, they are ideal for family
occasions such as feasts.
USEFUL CHARACTERISTICS OF BERRIES
Berry juices and extracts from cranberry, cowberry, red ashberry and chokeberry preserve their
natural biologically active substances, which possess healing characteristics. For example:
Cranberry eliminates chronic fatigue, headaches, restores sleep and improves the immune
system.
Cowberry is rich with vitamins C and A, and is extremely thirst-quenching.
Red ashberry contains a significant amount of carotene, which stimulates the strengthening
of hair and nails.
Chokeberry reduces blood pressure.
Sweet nastoikas (tinctures) have the Ecological Certificate of the
International Ecological Fund, confirming their naturalness, absence
of chemical preservatives and genetically modified organisms of a
phytogenesis.
KiN SWEET NASTOIKAS COLLECTION
KiN Brand Book

58
characteristics. They are then fermented into alcohol. Following
that, brandies are added and blended before the nastoikas are
processed, using cold filtration.
In 2001, when KiN Group’s first sweet nastoikas (tinctures)
were introduced to the market, they where less competitive
from a price point of view than other brands that used artificial
flavors. Nevertheless, consumers appreciated their quality and
KiN's sweet nastoikas (tinctures) gained a following.
Target audience: women who appreciate the sweet taste, low
proof, smoothness and healing characteristics of KiN's sweet
nastoikas (tinctures), as well as men who love the brandy taste.
Because they tend to appeal to both sexes, albeit for different
reasons, they are ideal for family occasions such as feasts.
KiN developed its range of sweet nastoikas (tinctures) at
its Moscow distillery. These were based on ancient Russian
recipes, purported to contain healing properties. These recipes
were then allied to modern production techniques. The KiN
distillery possesses a unique Russian workshop of natural
infusions and incomparable 70 years-old know-how in natural
flavor development, derived from its experience in fruit juice
production.
Berries used in nastoikas recipes are bought in ecologically
pristine areas – the Arkhangelsk and Kirov regions of Russia.
They are processed into berry juices or extracts under the
direction of skilled technicians, using modern equipment
that makes it possible to carefully preserve their healing
SWEET NATURAL NASTOIKAS
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59
Bottle
Proof
Size of the bottle
Package
Size of the package
0,5 L
48°
85x245 mm
Carton box
12 pcs
365x270x252 mm
Product information
Sweet Nastoika - 0,5 L
Sweet nastoikas (tinctures) have the Ecological Certificate of the
International Ecological Fund, confirming their naturalness,
Useful characteristics of berries
Berry juices and extracts from cranberry, cowberry, red
ashberry and chokeberry preserve their natural biologically
active substances, which possess healing characteristics. For
example:
Cranberry eliminates chronic fatigue, headaches, restores sleep
and improves the immune system.
Cowberry is rich with vitamins C and A, and is extremely
thirst-quenching.
Red ashberry contains a significant amount of carotene, which
stimulates the strengthening of hair and nails.
Chokeberry reduces blood pressure.
KiN Brand Book
Sweet liquors (nastoikas) has Ecological
certificate of the Ministry of natural resources
of the Russian Federation.
Ashberries on brandy
Cowberry on brandy
Chokeberry on brandy
Ashberry on brandy
Cranberry on brandy
Tasting Notes
Produced by the sweet marriage of ashberry fruit
drink and high quality French brandy. The forest
ashberry aroma of this nastoika gently embraces
the light tones of brandy. The taste is sour-sweet
with pleasant roughness and tartness.
Sugar: 16 gr/100 cm3
Tasting Notes
This nastoika is produced from a fruit drink of
fresh cowberry with the addition of high quality
French brandy. It has cowberry aroma with light
tones of brandy. The taste is sour-sweet.
Sugar: 9 gr/100 cm3
Tasting Notes
The colour of chokeberry fruit drink and brandy is
rich amber. The aroma is that of chokeberry with
with floral-fruity tones and light resinous nuances.
The taste is sweet, full with a pleasant acidity,
strongly marked floral tones and light honey-rich
nuances. The after-taste has light cream-caramel
nuances.
Sugar: 9 gr/100 cm3
Tasting Notes
Produced from a subtle marriage of ashberry fruit
drink and high quality French brandy. The aroma
of this nastoika is that of ashberry with light brandy
tones. The taste is sour-sweet.
Sugar: 9 gr/100 cm3
Tasting Notes
This nastoika is specifically produced from fruit
fresh cranberry fruit drink and chokeberry with the
addition of brandy. The aroma is that of cranberry
with light brandy tones. The taste is mild, sour-
sweet, with spiciness of cranberry.
Sugar: 9 gr/100 cm3
www.kingroup.ru

60
Annual events
Participation in Russian and international exhibitions and
world bartender championships.
Exhibitions
Prodexpo, Wines and Beverages, Lenexpo, Green Week, SIAL,
World Food
NASTOIKA – PROMOTIONAL ACTIVITY
KiN Brand Book
Annual events
Participation in Russian and
international exhibitions and
world bartender championships.
Exhibitions
Prodexpo, Wines and Beverages,
Lenexpo, Green Week, SIAL,
World Food
Annual events
Participation in Russian
and international
exhibitions and
world bartender
championships.
Exhibitions
Prodexpo, Wines and
Beverages, Lenexpo,
Green Week, SIAL, World
Food

61
NASTOIKA – POS MATERIALS
KiN Brand Book
Holder
Leaflets
Wobbler
Artworks
Shelf-talker
Pocket calendars
Samples of showcases

62
OUR BEVERAGES
PROOF OUR VALUES

63
VISUAL IDENTITY GUIDELINES
KiN Brand Book

64
The KiN Group logo must have the following graphics and color
options stated below. It is forbidden to change the logo or its
separate parts, size and stated color scheme.
Basic colors
P 873 C
Basic colours
P 491 C
P 497 C
Basic colours
CYAN: 12%
MAGENTA: 96%
YELLOW: 97%
BLAK: 35%
CYAN: 37%
MAGENTA: 95%
YELLOW: 87%
BLAK: 70%
Empty area around the logo
Size ratio
Minimal logo size
KiN Brand Book

65
The key factor for the background choice is its color contrast with
the logo. There are the most appropriate color combinations of
the logo and background stated below. If the background color
differs from those stated in the examples, it is necessary to choose
closest color combinations. At the very bottom of the page you can
find an incorrect use of the logo.
Monochrome
Authrised usages
Unauthorised usages
KiN Brand Book

66
The following branded stationary is approved for business
correspondence, business cards and business letters on behalf of
the KiN Group.
Authrised usages
JSC Moscow Wine-Brandy Factory "KIN"67, Leningradskoe shosse, 12445, Moscow, Russia
Tel/fax: +7 (495) 232 38 65 • 232 38 66 • 232 36 67 • 232 38 68
www.alcool.ru • e-mail: kin@mvkz.ru
Elena VASILIEVA
Head of Perspective Development Departement
Tel.:+7 (495) 232 36 92• +7 (495) 232 36 93
+7 (495) 457 11 51
Fax:+7 (495) 232 26 21
e-mail: elena_v@alcool.ru
67, Leningradskoe shosse, 12445Moscow, Russia
www.alcool.ru
Moscow,
February the 1st
Mr. Philippe Seys
We have the honour of representing to Your attention the new project «Le Monde des Vodkas
-
cers, to implement advertising and marketing support of individual vodka brands, with the purpose
of promoting and acquainting people of the European Union with Russian vodka producers and
products.
Association «Le Monde des Vodkas Russes» on basis of thesis “Only vodka produced in Russia can
be considered to be authentic Russian vodka” actively struggle by PR campaigns against “pseudorus-
sian vodkas” producers from other countries, trying to release shelves and market shares for Russian
trade marks, participating in the project. At the same time, one of the main aims of the project - to
popularize Russian culture abroad, in particular the culture of Russian feast, and also to raise in
Europe the consumption level of genuine Russian vodka.
«Le Monde des Vodkas Russes» is located in the Royal street «Rue Royale», between squares «Made-
leine» and «Concorde», right to historical heart of Paris – city, which has been the gastronomical
trendsetter all over the world for many years. Association «Le Monde des Vodkas Russes» having a
public organization status of French right, use loyal attitude from French and Russian authorities,
and also support from administration.
-
includes exposition – hall, where all trade marks of association members are represented, made like
museum exhibits; cinema-hall for video materials viewing; and handy bureau for commercial nego-
tiations.
According to the fact that your company is one of the leaders in genuine vodka production, we are
glad to invite you to become a member of «Le Monde des Vodkas Russes» association.
Hoping to further cooperation,
Sincerely yours
ARMEN EGANYAN
Président
PHILIPPE SEYS
DIRECTEUR ARTISTIQUE
325, Route de Royan
16730 FLEAC
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125445 êî, „. åÓÒÍ‚‡,
ãÂÌËÌ„�‡‰ÒÍÓÂ ¯ÓÒÒÂ, 67
TÂÎ./Ù‡ÍÒ:
+7(095)232 38 65 / +7(095)232
38 66
+7(095)232 38 67 / +7(095)232
KiN Brand Book

67
Booth samples
Personal organizer
Packet
Notebook
Key-ring Business card holder
CD
Booth for Prodexpo-2009 exhibition, Moscow Booth for SIAL-2008, Paris
KiN Brand Book

68
Additionally texts
(Дополнительные тексты)
???

69
LE MONDE DES VODKAS RUSSES
KiN Brand Book
In 2007,the KiN Group was accepted as a member of theAssociation
of French law, «The World of Russian vodkas» («Le Monde des
Vodkas russes»), which is based on the initiative of Russian vodka
producers.
The chief mission of the Association is, by joint effort, to return an
honored status and positions of leadership to Russian vodka, which
it historically occupied in the international market.
The «Le Monde des Vodkas russes» Association marked Matrioshka
and Katyusha vodkas with the «Authentic Russian Vodka» label,
which guarantees the quality of vodka and its Russian origin.
Bybecomingamemberof theAssociation,theKiNGroupsupported
the goals and philosophy of the association, aimed at promoting
the Russian national drink, the history of its origin, production and
technological peculiarities of authentic Russian vodka and also the
consumption culture and traditions of the Russian feast. Within
the frame of the Association’s program for restoring the values of
Russia, in 2008 the KiN Group donated to one of the best museums
in the world - the Alexander Pushkin State Museum of Fine Arts
(Moscow) – a painting of a XVII century Dutch painter,«Landscape
with rider», which was taken from Russia by the Nazis during the
Second World War.

70
Dear Sir, Dear Madam,
KiN is the Russian market leader for brandy drinks. The quality
of the French eau-de-vie we use, as well as the technical skills we
have developed for more than 60 years in blending ang aging have
brought us to achieve the market most famous products such as
Kinovsky or Old Town (Stary Gorod).
As proud as we are to be the heir of the Russian alcohol making
tradition, we also offer “Authentic Russian Vodkas”, a label that we
have created ourselves to promote our ancestral and unique way of
producing this “little water”.
Finally, having a very special talent for natural flavors preparation,
our portfolio includes flavored brandies and vodkas.
With such confidence in our products, and because “our products
prove our values”, the all group now embraces’ the will to become
international. This means several dynamic actions :
• The definition of an original group positioning in the alcohol
industry : “KiN, alcohol designer since 1940”. We do not trade
brands, we create them.
• The creation of a dedicated export company,Russian Premium
Drinks Ltd,
• An operational sales force to prospect markets and support
sales by providing assistance to our distribution network
(promotion, local sales force training, customer relationship
management...),
• An efficient marketing monitoring to define and carry on
brand building in every market,
• Promotion budgets to invest in our brands image from their
launching to their prosperous growing in all priority markets,
• The unique partnership proposal to distributors for the
creation of new alcohol brands based on state-of-the-art market
studies revealing the potential niches in the markets. “Kin, the
alcohol couturier” is able to carry on the creation of any type of
alcohol through its new market laboratory centre.
Therefore, in order to settle this new strategy and to realize our
ambitions, we are looking for strong partners in every export
market.Partners who can trustfully embrace our international view.
Partners who will realize with us the international expansion of KiN
group.
RUSSIAN PREMIUM DRINKS
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71
The museum is situated in a real charante house – a typical house of
a winegrower and winemaker of the French region - Cognac.Inside,
on the two floors of the museum, one can visually see the long way
of the birth of the noble beverage from the vine to ripe, aged in oak
barrels “liquor of Gods”, as Victor Hugo called it.
When you get to the Museum of Cognac History, magically you are
projected to France, because local time is managed by the tallcase
clock from the Charante department, hands of which always show
the time of the Cognac Region. The unique clock of 1850 year is
in an ideal state and strikes two times an hour. Such clocks are
indispensable attributes of winemaking domain of the Cognac
Region, ritually, jewelers presented them for a wedding to a newly
married, who bought wedding rings in their workshop.
All exhibits of the museum are authentic. A famous French,
Philippe Seys, has been collecting them in winemaking domains
of the Cognac Region for many years. French winegrowers and
coopers held these priceless ancient objects, and now any guest of
our museum can touch them. Wonderful warmth and energy of
these objects are transferred to every visitor. We have noticed that
our guests instinctively wish to touch the mysterious accessories of
cognac masters and a pearl of the collection – an ancient charante
alembic or distillation still, made in 1900. It is remarkable that
this is the first and only alembic in the territory of Russia. It is a
still where the process of distillation of cognac spirit takes place.
All its components are made of copper, because this metal has rare
advantages: it is flexible, not subject to corrosion, guarantees even
heating of the contents of the still, serves as catalyst of complex
reaction in wine without changing its taste and aroma.
A small alembic looks like a toy, but, namely, it served for testing
quality of cognac spirit before its production in big volumes.
One should not drink cognac, but enjoy. Inimitable bouquet, notes
of taste and aroma… To teach you to understand the soul of cognac,
the employees of the Museum will introduce to you the bases of its
tasting.
Cognac is passionate music, which connects talents of people and
talents of nature, which follow each other in enthusiastically and
join together to give birth to the majestic beverage! We will teach
you to value and understand each note of cognac.
By making a first tiny sip, you will be able to define notes of prunes,
raisins,chocolate,nuts,plum and ripe apple,which will open cognac
symphony by melody of flute. After making the second sip, you will
open for yourself flower tones,typical of young cognacs,or balanced
wood tones and leather aroma, typical of old cognacs, which will
wash down on you the wave of taste and aroma with violin notes.
Not less important the right breathing-out and aftertaste, in which
real amateurs will catch spice tones, smell of the sea and inimitable
aroma of cool water, which as if muted accord of an ancient piano
would play the late tone and a penetrating silence would reign…
THE MUSEUM OF COGNAC HISTORY
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THE KIN GROUP PRODUCTS AT THE EXHIBITION
KiN Brand Book
The KiN Group presents its products at the
biggest international exhibition, such as:
Foire de Paris (France);
Equip`Hotel (France);
Sial (France);
London international wine and spirits fair (Great Britain);
London Distil (Great Britain);
Foodex Japan (Japan);
International Agricultural Exhibition in Verona (Italy);
Anuga (Germany);
Zagreb International Autumn Fair - Food industry and
agriculture (Croatia) ;
Prodexpo (Moscow);
World Food (Kazakhstan).
AWARDS
Stary Gorod
Tasting competitions «Best champagne, wine, cognac» 2008
(Moscow, Russia)
Brandy «Stary Gorod 10 ans» – Gold Medal
Wine & Vodka 2008 (Sochi, Russia)
Wines & Beverages 2008 (Krasnodar, Russia)
Brandy «Stary Gorod 5 ans» – Bronze Medal
KiNovsky
PRODEXPO 2009 (Moscow, Russia)
Brandy «KiNovsky 4 ans» - Gold Medal
Matrioshka
PRODEXPO 2009 (Moscow, Russia)
Vodka «Matrioshka Lux» – Gold Medal
Tasting competitions «BEST VODKA» 2008 (Moscow, Russia)
Vodka «Matrioshka Lux» – Gold Medal
Vodka «Matrioshka Cranberry» – Silver Medal
Vodka «Matrioshka Honey» – Silver Medal
Wine & Vodka 2008 (Sochi, Russia)
Vodka «Matrioshka Lux» – Silver Medal
World Food (Kazakhstan).

73
THE SENSOR LABORATORY
KiN Brand Book
The main objective of the Sensor laboratory is to form and control
consumer properties of manufactured products.
Within the frame of this objective, the Sensor laboratory solves the
following tasks:
• Detection of the main consumer properties of a
beverage.
• Participation in a beverage creation with the specified
consumer properties.
• Control of the produced beverages sensor properties,
and an evaluation of their compliance to consumer requirements.
Undoubtedly, organoleptic peculiarities or sensor characteristics –
the appearance, tones of aroma and taste – are the main consumer
properties of an alcoholic beverage. The activity of the Sensor
laboratory is aimed namely at the study of these characteristics.
Created in 2004, the Sensor laboratory is an integral element of the
Quality Management System.The Sensor laboratory activity realizes
the following principles of the Quality Management System:
“consumer orientation”, “continuous improvement” and “decision
making, based

74
CALENDARS OF THE KiN GROUP
KiN Brand Book
CALENDAR 2009
12 +1 SECRETS OF COGNAC PRODUCTION
Genuine creation is impossible without inspiration. Every artist has
a muse which inspires and directs him. The KiN Group also has
a muse – creating alcoholic compositions where poetry occupies
a special place. Each of the 12 stages of our beverages’ evolution
is a Secret, jealously guarded by one of our muses. Month after
month will pass, and the Mystery will be opened to you almost
entirely ... And then you will better
comprehend the Passion and Love
that we bring forth in our drinks
so that they attest to our values.
CALENDAR 2008
THE JEWELS OF DOMAINE DES BROIX
Unit Blank is a sort of grape, and Domaine des Broix cognacs are
produced on its basis,like a diamond.Grapes and a jewel are children
of the Earth – their destinies are similar; removing the unnecessary,
a jeweler and a Maitre des Chais grind, polish and decorate their
creations, allowing them to appear in splendor and magnificence.
Putting his soul into a jewel, a jeweler creates a unique and valuable
masterpiece: rivers of diamonds and rubies, cut in the form of
droplets and other wonders… The same happens with cognac.Rare,
even unique, with a pleasant aroma and rich taste taste and color;
they are a part of the soul of Maître des Chais.
CALENDAR 2007
COGNAC IS MUSIC
Cognac and music have much in common. They correspond to the
same values and elicit similar emotions. Cognac flows like a river,
and like music, calls us on a journey. All stages of its production are
comparable to melodies, which are represented by their score.

75
Key events of the «Cognac is Music» series were held in Moscow
and in the region of Cognac in 2006,2007 and 2008 in collaboration
with such musicians as Yuri Bashmet and Denis Matsuev.
The Chamber Night, devoted to the return of values to Russia and
held in April 2008 in the Pushkin Museum, struck even the parties’
most spoiled guests by its delicate unobtrusive beauty.
Within 2 years of picking the closest friends and partners of the KiN
Group, the «Russian parties at Domaine des Broix» are a reflection
of the Russian style of hospitality and spirit.
Support of the International Competition of Young Musicians,
«New names of Russia», is a logical continuation of the chosen path
for KiN. The team of KiN wishes its contest participants creativity,
dedication and respect for the traditions and history of their
country.
For more than 5 years, the KiN Group has been cooperating with
the «Russian Silhouette» charitable foundation, chaired by Tatiana
Mikhalkova, an activity which is aimed at helping young talented
designers.
KiN is an initiator of socially significant projects among artists and
designers, and one of the most recent projects is the competition
among designers, «Know Your Limits!» Both professional designers
and celebrities participated in one of the most original competitions
organized by KiN, representing a modern vision of art design in
a park area, and the «Avenue of stellar trees» became the result of
their creative symbiosis.
The support of young and promising Russian designers -Asya Kogel,
Max Chernitsov, Alekc and Vida A & V for weeks of pret-a-porter
Defile on the Neva River and Russian Fashion Week (RFW).
Contribution in the organization of creative exhibitions of Russian
artists, the masterpieces of which state and private museums,
galleries and collectors worldwide are proud.Carrying through time
the banner of freedom for their creation,most of them have become
classics of the avant-garde trends of Russian contemporary art.
The KiN Group is a partner of the «International Jazz Festival» - a
unique event of Moscow's musical life, the festival «Russian style.
Mansion.Jazz », the first French jazz festival,«Le Jazz»,as well as the
organizer of the international «Jazz in the Old Town » festival.
THE POLITICS SUPPORT OF TALENTS
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76
Philippe Ortiz
Director Russian Premium Drinks Ltd
KiN International Task Force
Tel.: +852 60517366
Fax: +852 25241428
www.group-kin.com filiportiz@yahoo.fr
Property 39 building 6 floor 15
Leningradskaya street, 141400 Khimky,
Moscow region, Russian Federation.
Tel/Fax: : +7(495)234-02-38/39/40/41/42
+7(495)234-07-54/56/62/63/64
67 Leningrad highway,
125445 Moscow, Russian Federation
Tel: +7 (495) 232-36-92, 232-36-93,
+7 (495) 457-11-51, 451-64-36
Fax: +7(495) 232-26-21
www.alcool.ru, www.kingroup.ru
e-mail: mvkz@alcool.ru, reklama@alcool.ru
CONTACTS
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