1. Why HMI will become a key enabler to higher level of autonomy
Luigi Bisbiglia – Business Development Manager, SBD

2. About SBD
2
Connected Autonomous Secure
infotainment apps | remote services
car IoT | contextualization | telematics
sensors | advanced driver assistance
driver monitoring | V2X
cyber security | anti-theft | risk
assessments | countermeasures
Why HMI will become a key enabler to higher level of autonomy

3. Contents
3Why HMI will become a key enabler to higher level of autonomy
Lessons from ADAS Today What are the HMI requirements
for future autonomous cars?
SBD’s Guidelines for
ADAS HMI

4. AHD
Driver assistance systems grow in maturity
ADAS isn’t new – OEMs have been innovating in this field since the late 1990s
4
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
$10 Billion
Annual industry revenues from ADAS & Autonomous technologies by 2020,
with 14 brands announcing plans to introduce Level 3/4 autonomy
ACC
FCW
AEB
NV/PD
LDW RCTA
DM
Launch of
Adaptive
Cruise
Control
Launch of
Forward
Collision
Warning
Lane Departure
Warning enters
mainstream
brands
First Night Vision
systems
Adaptive
Headlights
Launched
Stop & Go
ACC
launched
ACC
First Driver
Monitoring
solution
Pedestrian
AEB launched
AEB
AEB City goes
mainstream
First steer assist &
AEB Junction
LKA
Rear Cross Traffic
Alert
Auto lane change
LKA
Why HMI will become a key enabler to higher level of autonomy

5. But what kind of experience
is the consumer heading for?
5Why HMI will become a key enabler to higher level of autonomy
We, as an industry, see autonomous cars as a race
to a higher goal, pushing technology to its limits…

6. With “perceived” higher level of automation some people will try to go even further…
SAE level of automation: engineering definition Vs end user usage and understanding…the gap is dangerously
widening with existing systems
Never underestimate drivers…
3Why HMI will become a key enabler to higher level of autonomy

7. Current ADAS HMI implementations
SBD’s benchmarking studies found…
4
• Feedback not always in the driver’s line of sight
• ADAS Information not grouped together
• Safety related feedback not given the highest priority
• System status not always presented to maintain situational awareness
• HMI not consistent (e.g. colour choice)
• User manual rarely matches the user experience
• Same control sometimes used for different features
Why HMI will become a key enabler to higher level of autonomy

8. Get the basics right – Visibility
5Why HMI will become a key enabler to higher level of autonomy

9. Get the basics right – Clarity
Audio, graphics, text
8Why HMI will become a key enabler to higher level of autonomy

10. Orange = LDW active
Orange = ACC
cancelled
Inconsistency Example
29Why HMI will become a key enabler to higher level of autonomy

11. Get the basics right – Education
User manual – Designed by engineers for engineers
9Why HMI will become a key enabler to higher level of autonomy

12. Why does it matter?
12Why HMI will become a key enabler to higher level of autonomy

13. Forward collision warning
Lane departure warning
59%
57%
High % of ADAS owners regularly switch it off
13Why HMI will become a key enabler to higher level of autonomy

14. 16%
“I don’t think it is
necessary for all
my trips”
64%
“I can control my
car on my own”
25%
“I find it
distracting”
Personality
Type
ExperienceCircumstances
Why do people switch off ADAS?
14Why HMI will become a key enabler to higher level of autonomy

15. Most of our focus group don’t know the limits
15
Wrong Don’t know Right
Bad Weather
Road works
Approach intersection 0
Why HMI will become a key enabler to higher level of autonomy

16. Autonomy is not for everybody...
Trustinautonomouscars
Interest in autonomous cars
Key:
Safety-based
autonomous scenarios
Convenience-based
autonomous scenarios
As part of SBD’s quantitative study,
respondents were introduced to
seven scenarios for autonomous
cars, some aimed at increasing
safety (e.g. steering to avoid an
obstacle) and others aimed at
enhancing convenience (e.g.
reading a book while the car drives
itself).
Four personas emerged, three of
which showed a significantly
different level of interest between
safety and convenience-based
autonomy.
18Why HMI will become a key enabler to higher level of autonomy

17. 17
SBD’s Guidelines for ADAS HMI

18. Minimise the amount of time the
driver’s eyes are removed from the
road and give feedback in the
expected driver’s line of sight
Why HMI will become a key enabler to higher level of autonomy

19. 19
Keep controls within immediate
reach of the steering wheel
Why HMI will become a key enabler to higher level of autonomy

20. 20
ADAS used frequently should be
activated with a single button push
Why HMI will become a key enabler to higher level of autonomy

21. 21A Consumer-Centric Journey Toward Autonomy
ADAS feedback should be
grouped together
Why HMI will become a key enabler to higher level of autonomy

22. 22
Remove confusion
Why HMI will become a key enabler to higher level of autonomy

23. 23
System status should be
presented at all times to
maintain awareness
Why HMI will become a key enabler to higher level of autonomy

24. 24
The user manual must
reflect the HMI as
accurately as possible
Why HMI will become a key enabler to higher level of autonomy

25. Maintain consistency in colours and icons
25
Maintain consistency in
the use of colors and
icons
Why HMI will become a key enabler to higher level of autonomy

26. What does all of this mean for ADAS HMI?
Design towards
trust
New ways needed to show drivers:
- When ADAS is/isn’t able to
support them.
- What is being “seen” by the
on-board sensors
- System status
Simplify
personalization
Let me
drive
Assist
me
Help me
relax
Simplification through grouping of
features and use of contextual
information (inside and outside the
car) should be considered.
Design out
potential misuse &
abuse
Complete ‘Dummy-proofness’ not
feasible, but countermeasure to
avoid misuse and abuse should be
implemented.
HMI is becoming a Safety Critical
component
30Why HMI will become a key enabler to higher level of autonomy

27. What about SAE Level 4?
Exploring the HMI challenges of future autonomous vehicles

28. SAE Level 4
HMI Challenges
28
Disengaging the driver:
Maintaining awareness of
system function and availability
Why HMI will become a key enabler to higher level of autonomy

29. SAE Level 4
HMI Challenges
29Why HMI will become a key enabler to higher level of autonomy
Reengaging the driver:
Managing the control handover
or failure to respond

30. Thank you!
Luigi Bisbiglia
Business Development Manager
luigibisbiglia@sbdautomotive.com
+44 1908 305 102
www.sbdautomotive.com
/in/luigi-bisbiglia