First preview of MA

1. MAGNE – Retail Service Deck
MAGNE Consulting Pvt. Ltd.
Date:13th February,2012.

2. Our Offering
 Business Transformation Services [Our Flagship Offering]
 Retail Health Check Program for ‘Sustenance Retailers’ (Upcoming Brands)
 Innovative strategic and point solutions for ‘Growth Retailers’
 Branding and Marketing
 Social Media Strategy and Management
 Community Portal build up
 Ecommerce portal Implementation
 Operational Consulting Services
 Store Operation Procedure (SOP)
 Store Operation Audit (SOA – Mystery Shopping)
 Workforce Management
 Stock Audit & Reconciliation

3. MAGNE Retail Services Blueprint
PREPARATION
Preparation of
PLANNING Roadmap (in sync EXECUTION
with your Growth
Market Survey Plans)
Objectivity Pilot Roll Ongoing
Customer Survey
Analysis Store Survey
Out
Workshop Prioritizing
Specific Activities
Immediate
Mid Term
Long Term
Detailed
Budgeting of the
plan
EVALUATION Sustainable
Quick ROI
ROI

4. Workforce Management – Our Approach
Understanding Going through Preparing your
As-Is your Growth To-Be
Organogram* Plans/ Issues Organogram
Pilot Run
(with any one service for 4-6 weeks)
Staffing Training Retention Model
— Processes (backend) Development
Ongoing —Retail Selling Skill (front end) — Appraisal Designing
(with any/all services)
—Incentive Scheme
—Reward Planning
—Promotion Planning
REALIZATION SERVICES
*Organogram  Organization Structure; Roles and Responsibilities

5. Store Processes – Our Approach
Understanding SOA (Store Competitive
As-Is procedure/ Going through
Operation Audit Analysis (Market
model/ manuals Growth Plans
(if any)
– Store Survey) Survey)
Pilot Run
(with any one service for 4-6 weeks)
Ongoing Modified / New Modified / New Modified / New
(with any/ all services) Standard Operation Procedure Franchisee Model Plano gram
REALIZATION SERVICES

6. Social Media Presence – Our Approach
PILOT PHASE CONTINUAL PHASE
Social Media Building up
Strategy & Increasing Community
Profile of Basic
Roadmap Interactivity Building
Creation Community
Find out objectives Design and A/C set up Building up of Basic Build up Strategy Map Massaging respective
behind Social Media Community using low cost for the identified Social Media Channels as
Initiative channels/ ways objectives per
Know the Organization Massaging Channel Aligned Set up the framework for
Content Calendar Brand Communication
Framework Laid down
Implement in certain
Building up of Future frequencies Innovative
Roadmap Ideas for

7. Portal Development – Our Approach
Roll
Out
Workshop with Meeting with stakeholders Building Requirement Beta Launch Hosting
stakeholders for for plan and prototype specification User Acceptance  Portal Go Live
understanding the scope finalization Creating Design Prototype Testing
Functionality Implementation
Content Management
Integration
Ecommerce Integration
Testing and Bug fixes

8. Our Stories – Branding & Marketing
A renowned brand who is into manufacturing and retailing of fashionable pure
leather bags wanted to set up an online presence to showcase and sell an exclusive
range of leather bags and accessories. They wanted to create a community who
understands the value of pure leather items and increase the brand value by sharing
their ideas and experiences.
We helped them by doing a feasibility study of both internal and external factors
responsible for building up the presence of the brand in online media.
This was followed by a design workshop with all the internal stake holders and a
sample set of customers. MAGNE strategized the entire roadmap and acted as a
single thread for development of their online portal and profiles on relevant Social
Media channels.
This brand has now successfully launched their online shop and creating a buzz in
the market .They are planning to launch an extensive “Customer loyalty program”
and “Leather Care Program”.

9. Our Stories– Branding & Marketing
A leading fashion retailer wanted to do their brand transformation using social
media channels. In this journey of going ‘National’ from ‘Regional’ they wanted
social media channels to increase the brand reach to different communities of
people and as well cater to the young generation. What was important for them
was to understand the present brand perception and create a brand image which
aligns with their ultimate objective using social media tools.
MAGNE played a critical role by creating a social media framework and by defining
a roadmap. They evaluated the benefits of using different social media channels by
executing a pilot phase and are now in the process of massaging selected channels,
aligned with the objectives.
This leading fashion jewellery retailer now has a strong social media presence by
which they are successfully penetrating the communities in different regions of
India. Their social media presence has gone viral giving them the benefit of utilizing
the interactivity of the mass to know customer preferences and needs.

10. Our Stories– Business Transformation
A young retail brand in West wanted to analyze the potential of a business model of
creating a cost effective supply chain system of procuring goods from
manufacturers, distributing them to kirana retailers and ultimately reaching out to
customers through their online store.
We are their strategic consultant partners and have helped them starting from
analyzing the pros and cons of the business model, doing a Cost-Benefit analysis for
them, threshing out their requirements to a detailed level, building up their
architectural blue print, floating out RFPs, doing a vendor selection and ultimately
acting as a program manager for the implementation part. Being a single point of
contact for them we help them save a lot bandwidth both from the strategic
(business model evaluation) and operational (vendor evaluation and management)
aspects.

11. Our Stories– Operational Consulting Services
This client of ours currently owns a chain of franchisee shops of an international
footwear brand. They are currently following the “Revenue Share” model of
franchising, The problem they were facing was high operational cost due to
unaccountable stocks, shrinkage, not being able to find out the reason for stock
variance, etc.
MAGNE did a detailed operational analysis understanding their business model and
proposed a solution which automated the process of stock reporting, analysis and
ultimately generating a variance report which at a glance gives the picture of
problem area. We developed an architectural blue print of the solution
first, developed a prototype and tested whether it actually solves their problem and
then implemented it successfully.
It eventually led to reduction in lead time between the physical counting of the stock
and the stock audit variance results. This has lead to an effective control of stock
pilferage and or incorrect accounting of the same. MAGNE is in the process of doing
a physical stock audit and then use this solution for one of their stores which is
incurring a very high operational cost.

12. Our Clients – A Preview

13. MAGNE@ Contact Us
To know more about us, please write to
reachus@magneconsulting.com
For any further detail please contact
--------------------------------------------------
India : MAGNE Consulting Private Limited
R.R Plot 92, P.O – E.K.T.P
Kolkata – 700107, India
Phone – (M) 9830897683/9830730849