Photoshop Construction Process

1. Michael Ekanem
PHOTOSHOP CONSTRUCTION PROCESS

2. CREATING A NEW PROJECT
• I have started by creating a new Photoshop project. I’ve named it ‘Official Poster’, in A4
and also in transparent.

3. FINDING A SUITABLE PICTURE
• With the joint Dropbox account we created, we had a folder containing plenty of photos. The
reason why I’ve picked this picture is because the ghost should be seen as the
main dominant part of the poster as well as it is for the entire film.

4. BRIGHTNESS/CONTRAST AND LEVELS
DIFFERENCES
• If you look at both of these screenshots, you
there are clear differences between the two.
Brightness/Contrast and Levels were used to
make it look like how it is now. The picture now
looks like some kind of orange/yellow mixed
colour that has been darkened by lowering the
brightness and contrast. For levels, more red
and yellow has been added to the colour with
less blue on the photo
After
Before

5. USE OF THE BURN TOOL
• The burn tool has been mostly used during
the creation of this poster. The burn tool can
darken something in a selected layer as if it
has been burned, with the use of a black
background it can act as some kind of
shadow. This was what I did to make the
poster look more of a professional,
Hollywood-like, polished poster.

6. SLOGAN AND TITLE DESIGN
• I’ve decided to maintain the house style of the poster in
order to maintain consistency which can avoid
confusion of the audience. Therefore, I have used the
eyedropper tool to pick the same colour of the ghost
and for it to be reflected towards the title, there were
two main colours which were yellow and burgundy.
Which were both applied to the text

7. FILM RATING AND AFFILIATIONS
• At the bottom of the poster I have put a few associations of the poster with featuring my
production title, ‘Cold Blood Productions’, and my magazine, ‘Extreme Film’, I have also put
a film rating of “R” which according to America’s film rating system that under 17’s may need
an accompanying parent or guardian. Adding these things can help the poster to look more
genuine like a real Hollywood poster.

8. PRODUCTION CREDITS AND SOCIAL MEDIA
PROMOTION
• In every magazine poster, it is a convention
to see credits in a small condensed font at
the bottom of the poster, and this is what
we have done mentioning every production
role carried out by the members.
• We have also put social media information
for promotional purposes which doesn’t
exist but serves its purpose to adhere to
the convention

9. FINAL PRODUCT