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PURLs of Wisdom How to Use Personalized URLs to Build Stronger Relationships with Customers NEDMA Seminar March 31, 2010

A Brief History of Communication

High Volume Messages (Human Automation)

Production (Machine Automation)

Automated, High-Volume, Mass Produced One-of-a-Kind Messages …

Why now? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

What is a PURL? ,[object Object],[object Object],[object Object],[object Object]

Personalized Content ,[object Object],[object Object],[object Object],[object Object]

What Are PURLs Good For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Are PURLs Better? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PURLs of Wisdom ,[object Object],[object Object]

Response Mechanism 2.0 ,[object Object],[object Object],[object Object],[object Object]

PURL as Response Mechanism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customized Fulfillment ,[object Object],[object Object],[object Object],[object Object]

PURL for Customized Fulfillment ,[object Object],[object Object],[object Object],[object Object]

Things to remember ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

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