The document discusses industry disruption and the opportunities it creates. It explains that disruption invalidates earlier industry assumptions and requires reconfiguring the system. Disruption can occur by removing, inserting, or replacing something. This causes production, distribution, and demand to be addressed with a new logic. Innovation enables the new logic and makes it economically viable. Disruption also creates new resources that enable further innovation and value creation. New opportunities emerge for meeting latent or dormant demands in novel ways.