2. INTODUCTION :
• Marketing is the process of performing market research, selling products
and /or services to customers and promoting them via advertisement to
further enhance sales.
• It generates the strategies that underlies sales technique, business
communication and business development
• The term marketing concept holds that achieving organizational goals
depends on knowing or anticipating the needs and wants of the target
market and delivering the desired satisfaction more effectively than
competitors
3. Customer satisfaction-
• Measures the gap between consumers experience and
expectation.
• If a customer’s experience of a product or dealer service
exceeds his/her expectations then the consumer will be
delighted .
• During the earlier 70’s people were of the opinion that
motorcycle was an expensive and luxury item. But as the
time passed over the decade the notion was changed at a great
deal.
4. Market segmentation
• The division of a market of consumers into persons with similar needs and
wants. Market segmentation allows better allocation of a firm’s finite
resources.
• A firm only possesses limited amount of resources. Accordingly it
must make choices in serving specific group(s) of consumers.
5. Customer Satisfaction Measurement
• Measurement of Customer Satisfaction is a new significant
addition to the new ISO9000: 2000 standard Organizations
certified to this standard are now required to identify
parameters that cause customer satisfaction or dissatisfaction
and consciously measure them
6. EVOLUATION OF TWO WHEELER INDUSTRY IN INDIA
• Two-wheeler segment is one of the most important components of the
automobile sector that has undergone significant changes due to shift
in policy environment. The two-wheeler industry has been in existence
in the country since ,1955
• Amongst these policies, Monopolies and Restrictive Trade Practices
(MRTP) and Foreign Exchange Regulation Act (FERA) were aimed at
regulating monopoly and foreign investment respectively
7. REASEARCH OF METHODOLGY
• A research design is the detailed blue print used to guide a research
study towards its objectives.It helps to collect ,measure and analysis of
data.The present study seeks to find out the attribute towards buying of
bike
• The study also aims at finding satisfaction level of customers at the
showroom and at the workshop
8. SWOT
• STRENTH
• No competions in 350 cc
and 500cc segments of
market
• Proven product durability
• Customer retention
• OPPORTUNITES
•Encourage the sales with
advertisement
•Introduce customer
relationship
management
•Innovation of products
9. SWOT
• WEAKNESS
• HIGH PRICESS
• LESS ADVERTISMENT
• LITTLE PRODUCT
INNOVATION
• THREATS
•ENTRY OF ECLUSIVE
FOREGIN PLAYERS
•MOVE OF INDUSTRY
TOWARDS PREMIUM
SEGMENTS OF 250CC
•ENTRY OF OTHER
PLAYERS IN 350CC &
500CC SEGMENTS OF
MARKET
