The #1 Skill Every Marketer Needs to Have!

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Despite significant scientific research, systematic performance engineering techniques are still hardly used in industry, as many practitioners rely on ad-hoc performance firefighting. It is still not well understood where more sophisticated performance modeling approaches are appropriate and the maturity of the existing tools and processes can be improved. While there have been several industrial case studies on performance modeling in the last few years, more experience is needed to better understand the constraints in practice and to optimize existing tool-chains. I gave a talk summarizing six years of performance modeling at ABB. In three projects, different approaches to performance modeling were taken, and experiences on the capabilities and limitations of existing tools were gathered. The talk reports on several lessons learned from these projects, for example the need for more efficient performance modeling and the integration of measurement and modeling tools.

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We work together in teams, across divisions and with different companies. A lot of our productive work time is lost because information is kept in departments, on file servers or in peoples heads. With the trend to distributed organizations we need to communicate more effective. This sessions shows how companies like Atlassian and Hubspot have encouraged their employees to live and breath a collaborative culture. I will talk about 4 things that helped us work happily together like building a great work environment, focusing on people instead of roles, using tools to communicate faster and more transparently and staying away from a command & control mentality. Collaboration creates greater value, enhances achievement, and produces sustainable business models. It’s time to move from the industrial age to the information age and start the collaboration revolution!

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In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

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