2. The second global exploration by Edelman of the public’s evolving attitudes, actions, influences and expectations in relation to health

3. Methodology Fielded February 24 – March 8, 2010 15,257 adults 18+ 10,078 interviews across 10 countries and 5,179 in the US Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, the United Kingdom, and the United States 142+ questions, online Total margin of error <1% Conducted by StrategyOne Note: Canada, France, Germany, Italy, Japan, the UK , and the US were weighted to be representative of the total population. Brazil, China, India and Mexico were weighted to be representative of the total online population.

4. 3 key findings 1 Motivation requires more than new information 2 Personal and public health are converging 3 Health – like Green – is now a business strategy

5. Health – like Green – is now a business strategy

6. Health is central to sustainability 65% say that sustainability is as much about the health of people as it is about the health of the planet

7. Health joins the environment as a business imperative 69% say that business should be as engaged in maintaining and improving personal and public health as it is in maintaining and improving the environment

10. Expectations of industries vary by dimension and priority 59% 56% 53% 57% 51% 54% 49% 53% 50% 57% 53% 47% 50% 51% 47% 44% 49% 49% 49% 42% 50% 41% 52% 40% 46% 43% 46% 48% 42% 41% 39% 39% 49% 50% 43% 41% 43% 38% 38% 37% 37% 47% 34% 47% 48% 40% 33% 36% 35% 35% 40% 30% 39% 46% 26% 39% 48% 31% 35% 29% 29% 36% 38% 25% 31% 31% 36% 29% 29% 45% 41% 23% 34% 36% 28% 29% 29% 28% 27% 22% 43% 39% 31% 26% 26% 29% 20% 27% 24% 23% OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

11. Ensuring health-related products or services are accessible OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

12. Communicating health risks of products or services OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

13. Helping employees and their families lead healthier lives OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

14. Educating the public on health topics related to products or services OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

15. Creating new products or services that maintain or improve health OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

16. Supporting the health of local communities OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

17. Helping to address obesity OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

18. Contributing to global health OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

19. Participating in health public policy OTC/ Personal Care Media/ Entertainment Food/ Beverage Brewing/ Spirits Bio/Pharma & Medical Products Healthcare Providers Consumer Technology Banking/ Finance Insurance Retail Q91. – Q100. Below is a list of industries. For each, please indicate the ways in which you think it is important for that industry to engage in health.

20. Health engagement protects and propels business Health Engagement

21. Data analysis Disease States Diabetes Heart disease Cancer Alzheimer’s or dementia Parkinson’s, multiple sclerosis or other disease of the nervous system Anxiety, depression or other mental disorder ADHD HIV/AIDS, tuberculosis, hepatitis C, HPV or other infectious disease Rheumatoid arthritis, Crohn’s disease, lupus, psoriasis or other auto-immune disease Asthma, COPD, emphysema or other respiratory disease Seasonal allergies Macular degeneration, glaucoma or other eye disease Chronic pain Osteoporosis Insomnia, sleep apnea or other sleep disorder GERD, irritable bowel syndrome, ulcers or other gastrointestinal condition Alcoholism, substance abuse or other addiction Anorexia nervosa, bulimia or other eating disorder Incontinence or other urological condition Other Segmentations Communications channels Attitudes towards health Attitudes towards business Health-related behaviors Disease states by segmentation Country Analysis Brazil Canada China France Germany India Italy Japan Mexico United Kingdom United States (*5,179 interviews in the US) Demographics Age Children under 18 Mothers (female and have children under 18) Employed vs. unemployed Managers and above Gender Race (in the US) Political party (in the US) Health Demographics Number of doctor’s visits per year Take prescription medication Take over-the-counter medication Take vitamins or supplements Suffer from a serious or chronic health condition Caregiver Smoke cigarettes

22. For more information Nancy Turett Global President, Health Edelman 212.704.8195 nancy.turett@edelman.com Bruce Hayes Global Managing Director, Health Edelman 212.704.4503 bruce.hayes@edelman.com Neal Flieger Chair StrategyOne 202.326.1785 neal.flieger@strategyone.net