Marcel Oedi

Zürich Area, Switzerland Switzerland

Head of Business Development at 1plusX AG

Technology / Software / Internet

Education: engineering and management. Dipl.-Ing from TU Berlin and MSc from NTU in Singapore. Experience: management consulting at BCG, business development at Rocket Internet, online marketing at Zalando. Expertise: deep knowledge of online marketing (scaling online marketing channels e.g. SEM, SEO, Display, Affiliate, Facebook; marketing/ web analytics e.g. CLV, CAC, attribution modeling; tracking e.g. Google Analytics, Webtrekk), business development (especially in high-growth, internet start-up environments), and team leadership.