Examples of User Interactions for On-Boarding and User Acquisition

1. Objectives:
1. Reduce tech support & training cost.
2. Gain more sales return.
3. Avoid user abandon purchases.
4. Increases users & purchases.
Every $1 invested in UX can have a
return of up to $100 for your business

2. Actionable UX Examples:
1. Optimize Visitor/User Experience.
2. Customer Onboarding.
3. Empathetic Page Actions.

4. We want to onboard user, not scare them away.
Less complicated captcha

5. Captcha Alternatives
Letterboxed - Uses famous movie quotes as their
Captcha during sign up.

6. Headline grabs attention in 1 second
A 1-second response keeps users engaged with the
content + conversion rate.

7. Show options instead of dropdown
Dropdowns are confusing = scavenger hunt.

8. Focus call to action decrease links
Simple is better.

9. Add propose selections
87% of Fortune 500 companies have an easy
to find search field on their homepage.

10. Minimize Space
The submit button of the order form doubles
as a progress bar.
Stages of “order
button” that changes
into progress bar
1
2
3
4
5

11. Short paragraphs + ^ reading
Product hunt listings.

12. Text ads increase readership
Since Google incorporated TEXT adds within search
return, revenue clicks have increased 82%.

13. Facebook is monotone.
Illusion of content
Pinterest - The background takes main color of photo
that’s about to be displayed.
Pinterest mimics predominate colors making filling up the page
and making the search easier on eyes.

15. 15
Don’t make visitors think too much
Tumblr - A short list of random available user names is
shown to help get the user signed up right away.

16. 16
Show fields instead of a new page
Scrolling pages cut down on links and confusion when
navigating a website.

17. 17
Fewer form fields
API’s – Application Program Interface – allow quick
on-boarding for new and returning users.

18. 18
Simple interactions
Basecamp — The character makes a surprising facial
expression when there’s a form field error.
Happy Face –
You’re making
no errors.
Concerned Face –
Errors detected!

19. 19
Use Storytelling
Basecamp storytelling walk-through for potential new
users and those transitioning to Basecamp.

20. 20
Reduce email error with autocorrect
Kickstarter - Email sign up field proposes related email
provider — it thinks you may have mistyped your email.

21. 21
Incentive for visitors to signup
MailChimp - Reduces your price if you use
two-factor authentication.

22. 22
Incentive for visitors to signup
When adding Apple’s Live event to your calendar using
their link, It saves you the best seat in the house.

23. 23
Make it easy for user to sign in
Trip Advisor - Users can automatically sign-in
via promotional email

24. 24
Optimize for mobile
Mobile users are five times more likely to abandon the
task if the site isn't optimized for mobile.

25. 25
Offer other alternatives
Grand St. -Unsubscribe from their newsletter, they invite
you to follow them on social networks instead.

26. 26
Quick feedback
Treating App - Asking the user straight away to identify
themselves inside the app message.

27. 27
Amazon - “Thank you page.”
Little things matters
Micro-interactions that personalize the experience make
a huge difference in customer retention.

29. 29
Demonstrate values/simplicity
You can create invoices
directly on landing
page.
Slimvoice App - users able to use the product
on the landing page.

30. 30
Reaffirming Freedom
Users feel the sense of control over when they can pay,
how they can pay and easy to cancel after trial.

31. 31
Use urgency
Countdown to create the urgency so user does not
regret his choice if he waits.

32. 32
Use social proof for legitimacy
Referencing well-known endorsements and companies
furthers trust with new users.

33. 33
Easy to reach "call to action"
User do not need to scroll or lookup for the buy button –
making conversion easy and simple.

34. 34
Mirror user identity
Show examples of targeted professions so new and
on-boarding users can see “they belong too.”

35. 35
Show benefits of “call to action
Reminding users why it’s worth it and long-term
benefits of use of product.

36. 36
Sell benefits not features
Drone in use/playful as compared to Engineering specs
that have no value to average user.

37. 37
Stir curiosity
Wet curiosity by giving away chapters to
demonstrate values of purchase.

38. 38
Interactive pricing
Mailchimp - users are able to insert any number of
subscribers, getting real-time cost estimates.

39. 39
Help buyers make decision
Audible - The most expensive items are
automatically preselected to be paid.

40. 40
Make decision even faster
Amazon.com - Shows the most favorable and most
critical review first so user able to make decisions faster.

41. 41
Suggestion from past purchases
Amazon - Displays complimentary compatibility from
your Amazon purchase history.

42. Conclusion:
1. Reduce tech support & training cost.
2. Gain more sales return.
3. Avoid user abandon purchases.
4. Increases users & purchases.
Every $1 invested in UX can have a
return of up to $100 for your business

43. Questions, Comments & Feedback…

44. More:
Marcella Missirian
meetup.com/UXPALA/
Marcella.missirian@gmail.com
@Marcella_UX