Digital Strategy - Business & Brand
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Digital Strategy - Business & Brand
- 3. Does your organization have a clearly defined digital marketing strategy?
- 4. Agenda Customer Journey Mobile & Social Revolution Customer Segmentation Digital Strategy Digital Channels
- 6. Customer Journey Map - Example
- 9. How Mobile Phones are being used? Searching Sharing Liking Streaming Uploading Downloading Gaming Reviewing
- 11. There are more mobile phones in the world than there are toothbrushes…
- 12. Daily Mobile & Social Media Usage
- 16. S.M.A.R.T - Goals Specific Measurable Achievable Relevant Time bound
- 17. A word of wisdom…
- 18. Know your Customer Base Who are they? Where did they come from? How long do they stay with you? How much will they spend over time? What is the total cost of acquisition?
- 19. Client Segmentation Gender Age Spending Ability Personality Interest Personal Preferences
- 22. Digital Channels
- 23. Value Your Best Clients Have you defined “best clients” clearly? What is your strategy? Advertising Budget vs. Strategy
- 24. Digital Channels Search Engines Social Media Email Marketing Display / Banner Ads Product Listings Affiliates
- 25. Search Engine Marketing Search Engine Optimization Pay-Per-Click
- 29. SEO Strategy Relevant Content Quality Links Responsive Design Set Canonical URLs Micro Data & Schema
- 30. SEO
- 33. Paid Search Advertising Know Your Clients Know Your Campaigns Know Your Enemy
- 35. Social Media Campaign Select Proper Channels Establish Conversation Make It Personal
- 36. Remarketing Display Network Social Media (Facebook, Twitter) YouTube
- 37. Remarketing Ad Frequency Cap Burn Code Audience Segmentation Rotating Content Use a Single Provider
- 38. Email Campaigns Don’t use Spam Lists List Segmentation Purpose & Incentives Track Interactions CRM & Automation
- 39. Track Results Key Performance Indicators (KPI) Unique Visitors Time on Site, Pages Visited Followers, Fans, Newsletter Subscribers Leads Sales
- 40. Testing Cycle
- 42. Why do you need a Digital Strategy? You’re directionless. You’re not integrated. You are wasting money & time through duplication. You will not going to reach your goals.
- 43. Key Takeaways Look at a Big Picture Understand Your Customer Behavior Implement Comprehensive Digital Strategy Build and use a Calendar of Content Experiment
- 45. Thank you Marcin Ladowski E: Marcin@Netro.UNO V: Netro.UNO/Intro T: +1 786 369 8933 #NetroTalk FB: /NetroStar TW: @NetroStar
Notes de l'éditeur
- Customer Journey: Touchpoints / Step customer through the engaging with your company
- Customer Journey: Touchpoints / Step customer through the engaging with your company
- Customer Journey: Touchpoints / Step customer through the engaging with your company
- Exploration – Awareness: Is it worth it? What are my options? Decision Making – Purchase – Do I want it?
- Exploration – Awareness: Is it worth it? What are my options? Decision Making – Purchase – Do I want it?
- Exploration – Awareness: Is it worth it? What are my options? Decision Making – Purchase – Do I want it?
- https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/beauty-and-fitness/medium/generic-paid-search
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- Key Performance Indicators Visits, Time on Site, Shares, Likes Leads
- AOV – Average Order Value
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- - Behavior on your website - Which keywords attract them
- - Behavior on your website - Which keywords attract them
- High Value Clients Repeated Clients Well Performing Segments vs. Poor Performing
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- Keywords: Use but don’t abuse / Write for readers not Search Engines Competitor Backlinks Guest Post
- Serve content and offers based on the demographics, segmentation and user behavior. Encourage stores to participate in the content development. Allow them to promote offers & new products to specific groups.
- Serve content and offers based on the demographics, segmentation and user behavior. Encourage stores to participate in the content development. Allow them to promote offers & new products to specific groups.
- Serve content and offers based on the demographics, segmentation and user behavior. Encourage stores to participate in the content development. Allow them to promote offers & new products to specific groups.
- The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business