A view on the main elements that turns a good marketer in a great one

1. WHAT TURNS A GOOD MARKETER
INTO A GREAT ONE?
- food for thought -
by Mariana Iosif

2. CONTENT:
• Difference between good and great marketers
• How to recognize a great marketer
• What are the first things a junior marketer should do
• Why are marketers so little understood
• What should great marketers do more
by Mariana Iosif

3. Good marketer Great marketer
Passion
This is where the difference
comes from!
Open mind
Interest for
measurements
Experience Experience
Skills Skills
Knowledge Knowledge
by Mariana Iosif

4. HOW TO RECOGNIZE A GREAT MARKETER
(I)
• The main question they use is : What if...?
• They don’t remain anchored in what it worked, they
have the courage to try new things;
• They have the courage to tell their opinions and
don’t hide behind others for taught decisions;
• They always take into consideration their gut feeling;
• They are not afraid to measure everything they do
and always look for new ways of measurement.
by Mariana Iosif

5. HOW TO RECOGNIZE A GREAT MARKETER
(II)
1. They have excellent observation skills;
2. They accept that great ideas may come from
people that are not marketers and encourage such
things;
3. They have a 360° view on the market and early seize
the opportunities;
4. They work based on a strategy and a plan and
adapt them as often as needed;
5. They have a strong sense of humor and an optimistic
attitude
by Mariana Iosif

6. WHAT ARE THE FIRST THINGS A JUNIOR
MARKETER SHOULD DO?
• Be sure that he/she has a real passion for marketing.
If not, look for something different;
• Be in contact with the industry: works, people, events
etc;
• Be aware of the marketing trends;
• Find a mentor among exceptional marketers.
by Mariana Iosif

7. WHY ARE MARKETERS SO LITTLE
UNDERSTOOD? (I)
• Because they are good in promoting everything but
themselves and their department;
• They do not actively fight against the main
confusions (“Marketing means sales”, “Marketing
means advertising”, “Marketing means PR”, “Anyone
can be a marketer”);
• Being passionate about what they do they makes all
the marketing activities seem effortless;
• They fail to demonstrate the financial impact of
by Mariana Iosif marketing on profit;

8. WHY ARE MARKETERS SO LITTLE
UNDERSTOOD? (II)
• They tend to think more in terms of “revenue” than in terms
of “profit”;
• They try to network mainly with marketers and people from
related industries;
• They provide many reports for top managers but not also
reports for everybody in the company in a simple & clear
language (not with TRP, GRP, OTS, WOM, SOV, SOS, BTL,
ROI and so on).
by Mariana Iosif

9. WHAT SHOULD GREAT MARKETERS DO MORE
(I)
• Show more often the unseen part of the “iceberg”-
the work behind every project;
• Advocate for the industry;
• Fight against confusions and “occasional marketers”;
• Promote high standards for the industry;
• Share expertise.
by Mariana Iosif

10. WHAT SHOULD EXCEPTIONAL MARKETERS
DO MORE (II)
• Be mentors for junior marketers and spread passion!
• Pack marketing in great, fascinating, real stories as
there are so many in this industry;
• Stop being modest!
• Market themselves more.
by Mariana Iosif

11. Mariana is a marketing professional with more than 10 years
experience in financial services.
http://www.linkedin.com/myprofile?trk=hb_side_pro