Social Media Trends 2017

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It’s 2017 – do you know which trends will reshape social media this year and give you a leg-up on the competition? To download the study in full follow the link: http://www.kantarmedia.com/global/thinking-and-resources/latest-thinking/social-media-trends-2017

Marketing

2
Snap & Facebook: Just try to live
without them
Big Brands are Shedding the “Social”
and Elevating their game

Snapchat’s strategy is representative of a
growing trend as networks ditch their “social” tag

4
Acquisitions : Building Huge Conglomerates

5
Ride the wave of “Super reality”
Connecting people to the flow of the
ambient web

7
Facebook plans to teleport you by 2025
@MarieDOLLE @Kantar_Media

8
Marck Zuckerberg’s Annual Challenge
Jasper – by Morgan Freeman
IRON MAN

In the long run, I think we will evolve
in computing from a mobile-first
to an AI first world.
- Sundar Pichai PDG de Google

11
Content Distribution
becomes the life of the party
Pushy narratives are out.
Engaging Experiences are IN.

Over 80% of Buzzfeed’s
reach exists beyond the
bounds of their website

15
Distributed Content : New Narrative forms!
@MarieDOLLE @Kantar_Media
Conversational Journalism NewsGame Journalism
« Snap Journalisme »
Citizen Journalism
Immersive Journalism
Drone Journalism

17
Chatbots have ARRIVED … but
they’re not alone
Shedding light on “Dark Social”
@MarieDOLLE @Kantar_Media

JOIN THE SQUAD
Be the first in the know in
your city.
Get up close to the best players in the
world and wear the latest adidas gear
before anyone else. All the latest news
and hottest invites direct to your phone.
Have you got what it takes to be fastest?
Sign up for the Tango Squad
#TangoSquad
#FirstNeverFollows

21
Q&A sheds its shackles and dives
into deep engagement
Celebs & Influencers at
your service

22
Fenda & Wang Sicong
China’s newest viral app pays users to ask celebrities gossip questions

23
Influencer Programs – trendy
gamble or wise investment?
Finding the right friend in
the trust economy

24
Influence Marketing is the next big thing

25
The rise of Influencer arketing Schools

26
Tous Sous influence…
In GB 35% of the population
are « Advisers »
Source TGI Kantar Media

28
Exemple : série Black Mirror
"What's your rating"

29
Content. Chatter. Connection
Social media enters the live
streaming space
@MarieDOLLE @Kantar_Media

31
Speak Up!
Personal Assistants are
driving conversational “answer
engines”

Facebook aims to provide a research and
question-and-answer service that will
outperform any other search engine

34
Social Commerce – Can yesterday’s
goat become tomorrow’s gold?
Pinterest stakes its claim to the throne

35
Time Spent on Platforms
Pinterest :
14 minutes per day
Facebook :
40 minutes per day

36
How Pinterest is cracking the social commerce code

37
Meet Facebook Workplace…
your new coworker
Social Tools square-off for control
of your office

a revolution in the way we
effectively chatter at work

40
Technology is a Tool, not a Learning Outcome
Don’t get blinded!

41
Additional Resources
View the video on youtubeDonwnload the study in full
http://www.kantarmedia.com

About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they
need to make informed decisions on all aspects of media measurement, monitoring and
selection. Part of Kantar, the data investment management arm of WPP, Kantar Media
provides the most comprehensive and accurate intelligence on media consumption,
performance and value.
For further information, please visit us at www.kantarmedia.com

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Social Media Trends 2017

1. SOCIAL MEDIA TRENDS 2017

2. 2 Snap & Facebook: Just try to live without them Big Brands are Shedding the “Social” and Elevating their game

3. Snapchat’s strategy is representative of a growing trend as networks ditch their “social” tag

4. 4 Acquisitions : Building Huge Conglomerates

5. 5 Ride the wave of “Super reality” Connecting people to the flow of the ambient web

7. 7 Facebook plans to teleport you by 2025 @MarieDOLLE @Kantar_Media

8. 8 Marck Zuckerberg’s Annual Challenge Jasper – by Morgan Freeman IRON MAN

9. Facebook is creating an ambient web

10. In the long run, I think we will evolve in computing from a mobile-first to an AI first world. - Sundar Pichai PDG de Google

11. 11 Content Distribution becomes the life of the party Pushy narratives are out. Engaging Experiences are IN.

12. Over 80% of Buzzfeed’s reach exists beyond the bounds of their website

13. 13 Before

14. 14 After

15. 15 Distributed Content : New Narrative forms! @MarieDOLLE @Kantar_Media Conversational Journalism NewsGame Journalism « Snap Journalisme » Citizen Journalism Immersive Journalism Drone Journalism

16. 16

17. 17 Chatbots have ARRIVED … but they’re not alone Shedding light on “Dark Social” @MarieDOLLE @Kantar_Media

18. A growing Market

19. 19 Brand Opportunities Messaging Apps Bot « News » News/Sport/ Finance Techrunch, CNN, Quartz, Washington Post, Wall Street Journal, The Score, NBA Bot « Gaming » Jeux / Gaming : Mypokerbot Critiques de film: Tiffbot Bots Personnages: Call of duty, Insidious 3 Bot « service » Virtual assistant: Spring Bot, Radisson Blu, Client service: Louis Vuitton, Everlane, Hotels Hyatt, Booking.com, Starwoods Weather : Yahoo Taxi : Uber Learning : Duolingo health : DoctoSante, HealthTap, Smart Alfred Bank : Bank of America Bot « Shopping » E-commerce: 1-800-flowers, H&M, Sephora food: Pizza Hut, Domino’s

20. JOIN THE SQUAD Be the first in the know in your city. Get up close to the best players in the world and wear the latest adidas gear before anyone else. All the latest news and hottest invites direct to your phone. Have you got what it takes to be fastest? Sign up for the Tango Squad #TangoSquad #FirstNeverFollows

21. 21 Q&A sheds its shackles and dives into deep engagement Celebs & Influencers at your service

22. 22 Fenda & Wang Sicong China’s newest viral app pays users to ask celebrities gossip questions

23. 23 Influencer Programs – trendy gamble or wise investment? Finding the right friend in the trust economy

24. 24 Influence Marketing is the next big thing

25. 25 The rise of Influencer arketing Schools

26. 26 Tous Sous influence… In GB 35% of the population are « Advisers » Source TGI Kantar Media

27. 27 Welcome to the “Trust Economy”

28. 28 Exemple : série Black Mirror "What's your rating"

29. 29 Content. Chatter. Connection Social media enters the live streaming space @MarieDOLLE @Kantar_Media

30. 30 Du second écran au premier écran…

31. 31 Speak Up! Personal Assistants are driving conversational “answer engines”

32. 32 Facebook vs Google ?

33. Facebook aims to provide a research and question-and-answer service that will outperform any other search engine

34. 34 Social Commerce – Can yesterday’s goat become tomorrow’s gold? Pinterest stakes its claim to the throne

35. 35 Time Spent on Platforms Pinterest : 14 minutes per day Facebook : 40 minutes per day

36. 36 How Pinterest is cracking the social commerce code

37. 37 Meet Facebook Workplace… your new coworker Social Tools square-off for control of your office

38. 38 A growing market…

39. a revolution in the way we effectively chatter at work

40. 40 Technology is a Tool, not a Learning Outcome Don’t get blinded!

41. 41 Additional Resources View the video on youtubeDonwnload the study in full http://www.kantarmedia.com

42. 42 Q/R

43. About Kantar Media Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For further information, please visit us at www.kantarmedia.com

Social Media Trends 2017

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