Marius Rademan is a South African male born in 1972. He has over 12 years of experience in sales and account management roles within the fruit and vegetable industry. His experience includes managing key accounts, developing sales strategies, and leading sales teams. He has a proven track record of achieving sales targets and growing accounts. His referees include past employers Pacmar and Fruit & Veg City who can speak to his job performance and accomplishments.

1. Curriculum Vitae
1. Personal Details:
 Name : Marius Rademan
 Sex: Male
 Nationality: RSA
 Date of birth: 18 June 1972
2. Contact Details:
 Physical address: Bassonstreet 20 Porterville 6810
 Phone number: 0736244894
 Email: mariusrademan1@outlook.com
3. Education Information
 Languages: 1) Afrikaans and 2) English
 Gr 12
 Management Certificate/UNISA 1994
 Course in the Introduction to Marketing Management Certificate/UNISA 2010
4. Employment History
 Fruitime Ltd (Pty) August 2002-March 2003
 Pacmar Ltd (Pty) 03 May 2003 current: 12 years
5. Job Title
 2003: Customer Care & Maintenance Representative:
 Fruit & Veg City WC, EC, EL, FS and NC
 2008: Key Accounts Supervisor:
 Fruit & Veg City WC, EC, FS and NC
 New Product Development Project Manager
 2012: Key Accounts Supervisor Fruit & Veg City WC and EC
 Freshstop Caltex National
 Operational Manager: Pick & Pay, Shoprite/Checkers and Spar Western Cape
 2014: Accounts Manager: Food Lovers market Coastal
 Fruit & Veg City Western Cape, Eastern Cape, and KZN
 Freshstop Caltex National
 Operational Manager Pick & Pay Western Cape
 Managing CMS agents for PnP Western Cape
 2015: Rhodes
 House brand manager (Spar, PnP, Shop/Checkers and FLM)
 Food lovers market account manager
 Spar Western Cape operational manager
6. Tasks & Responsibilities
 Manage the sales agents to achieve customer service objectives, sales volumes
and value objective
 To train and motivate the sales agent teams to deliver world class service
 To drive and achieve agreed sales targets for the company

2.  Manage and lead sales teamand service
 Formulate sales reports, sales forecasts and sales budgets
 Help develop and implement sales strategies
 Manage multiple stores field operations
7. Sales Meetings
 Conduct regional sales meetings with clients and agents on a monthly basis
 Attend monthly sales and marketing meetings internally
 Review sales objectives and sales actions against company sales standards
 Recognise great achievements in sales, clients and agents
 Act on non-delivery of sales and sales issues when necessary
 Set monthly objectives pertaining to sales achievement and growth
 Arrange promotional programs, activities and events with F&V buyers
 Conduct sales performance review internally and externally
 Set and agree targets and objectives for the next month F&V buyers
 Coordinate price changes and the actions required with F&V buyers
 Coordinate new launches and re-launch activity with F&V, Pacmar, design
company and agents
8. Customer Review:
 Complete a quarterly review with top stores/performers to discuss sales versus
sales targets and objectives
 Achieve regional objectives for sales and profit performance
 Identify opportunities going forward, coming out from the review
 Record and brief sales teamon the agreed actions
 Set timelines for all goals and objectives
9. Compile Reports and Documents
 Forward all reports to agents senior management and internal National Sales
Manager
 Identify issues monthly by monitoring, measuring, managing and holding
relevant people accountable
 Manually adjunct actions for promotional activity and track actions daily
 Discuss actions with sales teamdaily and summarise weekly
 Ensure everyone gets a copy of the monthly sales brief document and written
expectations for the month
 Observe trade actions via trade visits and warehouse visits
 Launch specific drives and sales & marketing activities
 Ensure you brief senior management on key points at monthly meetings or via a
monthly report
 Effective management of all damages, short dated and expired stock in the trade.
Provide formal feedback back into the business on all queries and feedback from
SGX. Investigate all claim
 Monthly trade report to be submitted
10. Sales Strategy

3.  Participate in formulating regional sales and season strategies
 Achieve sales objectives by contributing sales information and recommendations
to strategic plans and reviews, preparing and completing action plans and
Implementing customer service standards, resolving problems, completing
checks and audits, identifying sales trends, determining sales
 Determine annual sales and profit plans by forecasting and developing annual
sales targets for regions of control, projecting expected sales volume and value
for existing and new products and customers, analysing trends and results, assist
in establishing pricing strategies, assist in recommending selling prices,
monitoring costs, competition, supply and demand
 Accomplish sales objectives by planning, developing, implementing and
evaluating merchandising and trade promotion programmes, as well as
developing field sales actions plans
 Provide information by collecting, analysing and summarising data and trends
11. Customer Service
 Achieve company customer service objectives
 Identify and implement improvement areas for added value opportunities by
store via agent representative
 Capture key dates and actions for opportunity plans
 Seek approval from the store owner or buying office and direct your team
accordingly
 Coordinate events and activities, brief your team about expectations, execution
and support the can expect
 Take immediate action on non-compliance to time sensitive activities that will
cost the company
 Regularly review customer service levels with key customers
 Build a solid professional relationship with key clients, F&V buyers and agents
 Understand day to day demand and supply issues and keep the sales team
informed
 Be aware of any issues that may compromise business in your area
 Build a relationship and interact with the demand and supply team
 Stay up to date with sale information, promotional programs, and stock
availability, launches, planograms, and price point strategies, long term
negotiated activity F&V buyers
 Employ proper in store housekeeping strategies to ensure stock is always in a
saleable condition via agents
 Identify problem stores and implement actions to improve
 Professional dress and conduct at all times
 Become familiar with relevant company policies
 Handle customer and consumer issues within your areas of influence
 Effective store visits daily, weekly and monthly
 Effective management of POS material requirements regionally
 Visit and mange SGX on a weekly basis

4. 12. Account/Customer Standards
 Ensure sales agents are trained on account standards and understand what is
expected and ensure account standards are maintained
 Set realistic monthly objectives to achieve account standards
 Ensure your team has the tools to achieve expectations
 Do weekly trade visits to ensure teams are implementing retail/operational
excellence
 Spend 80% of working time with sales teams in the trade/field
 Address poor performance timeously and deliberately
 Recognise good performance
 Effective relationships with all customers and agents
13. Leadership
 Manage the region/s within time and budget
 Plan, select, develop and maintain suitable manpower capabilities for the
function
 Develop, lead and maintain a motivated and high performance team/agents
 Identify and timeously address functional related problems and opportunities
 Build and maintain relationships with all stakeholders, clients, buyers, agents
14. Achievements & Business Building Projects
 Employee of the month: July 2009, August 2014
 Fresher’s PET range, Fresher’s 5lt bag in box
 Revamp of Fresher’s to Food lovers PET and 5lt bag in box
 Ama-zing Green island and Ginger/lemonade
 F&V WC 2014 – 2015 growth 7%; F&V KZN 2014-2015 growth 26%
 Pick & Pay WC 2014-2015 growth 20%
 Spar pet range and 5lt
 Pacmar house brand pet and 5lt
15. Referees
 Pacmar
 Fritz Brink 072 973 8256
 Barry Pretorius 072 522 1383
 Fruit & Veg City 0215312377
 Brian Robberts
 Marius van Heerden
 CMS Western Cape
 Marthie Botha 082 775 5107
 Penta Western Cape
 Stephen Scott 0824573104