1. Your China Growth Partner
San Francisco
111 Deerwood Rd,
Suite 200
San Ramon, CA
Shanghai
299 Tongren Rd, 35/F
Jing’an District,
Shanghai
Hong Kong
Unit D, 16/F
250 Hennessy Road,
Wanchai
Visit us at www.chinapex.com
International: +86-21-61717276
Email: info@chinapex.com

2. Chinapex is a premier sales & marketing services provider for the Greater China market.
We provide companies cost-effective solutions that help them increase revenue, grow their client base,
increase brand recognition, increase customer and partner loyalty, increase channel performance, and
optimize sales & marketing activities in China.
Our robust suite of solutions covers marketing, channel, customer experience, training, and China
market entry. Our solutions serve clients of all sizes (startup, mid-market, large) in a variety of industries
trying to grow revenue and brand presence in China or enter the market.
Our management team and senior staff consists of top experts in functional areas of marketing
strategy, digital marketing, channel strategy, customer experience, training, marketing technology, and
customer relationship management - combining over 60 years of experience.
Chinapex is owned by Worldspire Group, a Hong Kong headquartered company that operates
throughout Asia, with Chinapex as its China arm.
Chinapex Introduction

3. Solutions
Marketing
Marketing Planning & Delivery
Lead Generation
Digital Marketing
Channel
Partner Recruitment
Channel Enablement
Customer
Experience
Solutions
Training
Development
& Delivery
China Market
Entry Services
Robust marketing solutions
for increasing market demand
for products and services,
lead generation of high-quality
prospects to help your company
ramp up your sales pipeline, and
cost-effective digital marketing
solutions.
Recruiting and selling to the right
channels partners that will enable
your company to optimally build
routes to market and gain market
share, and channel enablement
and training solutions that will help
maximize channel performance.
Enhance customer
experience, satisfaction, and
loyalty through our Customer
Experience Solutions, which
combines best practices from
consumer research, mystery
shopping, and sales and
customer service training.
Fully customized training design
and delivery for sales teams,
channel partners, and retail
associates. Our training solutions
are results driven, and can be
delivered through in-person, or
through our online platforms.
Our Turnkey Market Entry
Solution is a low-risk, cost-
effective, and practical solution
that allows companies to
facilitate China market entry,
accelerate revenue and
gain market traction without
investing in a full scale
operation.
Chinapex provides a suite of integrated sales & marketing
solutions driving business growth in China.

4. Marketing Solutions
Having optimal marketing processes in China for everything from
generating market demand and increasing brand recogntion to
increasing customer loyalty is crucial to success for both short and
long term growth. Chinapex provides a suite of marketing planning,
implementation and optimization solutions to companies wanting to
take their growth to the next level.
Marketing Planning & Delivery
Chinapex helps clients optimize their marketing mix with
insights, strategy, planning, design, and implementation
support. We support our clients from the early stages of
understanding their target market and consumers and
knowing where and how to target prospects, to planning and
managing marketing campaigns.
For companies looking to improve their existing marketing
activities and operations in China, Chinapex also delivers
marketing consulting services designed to improve best
practices, increase marketing ROI, and integrate marketing
technologies, optimizing marketing and CRM processes.
• Customer insights
• Marketing strategy and planning
• Integrated marketing communications development and
delivery
• Digital marketing planning and delivery
• Marketing campaign management
Lead Generation
A common problem for B2B product and service companies
is the lack of qualified leads for the sales team. Many sales
teams are to spending too much time trying to source leads,
when they should be focusing on what they do best, which is
converting leads to customers.
This is often caused by an underperforming marketing team
that does not have the right tools and methodologies for lead
generation. Chinapex offers an end-to-end lead generation and
management outsourcing solution that serves as an extension
of our clients’ sales & marketing teams:
• Design programs and campaigns that generate targeted
and high quality-prospects
• Identify and qualify leads that are prepared for sales
conversations
• Optimizing the transition point between marketing and
sales, by making sure that the results of marketing are
ready for sales
Digital Marketing
For companies looking to connect with their customers,
increase brand recognition, digital marketing in China is a
must.
Chinapex helps companies grow revenue, increase customer
loyalty, improve the customer experience, and improve
marketing processes through a suite of digital marketing
solutions.
• Online marketing strategy & planning
(advertising, social media, customer experience, lead
generation)
• Online advertisement campaign management
• Search engine marketing
• Social media, word of mouth, and viral marketing
campaign management
• Creative services (web presence, marketing materials,
advertisements)

5. Channel Solutions
We help companies maximize sales and growth their new and eixsting
channel partners (resellers, distributors, OEMs, franchisees).
Our suite of channel development and engagement solutions help
companies recruit new target partners, engage existing ones and
underperformers, strengthen partner relationships, and increase
partner loyalty.
Partner Recruitment
We help companies recruit the right partners to grow their
business - our channel recruitment methodologies are
rigorous, robust, as well as scalable to the need or initiative of
the client company.
Increasing sales and long-term sustainable revenue streams is
not only about quantity but also the quality of channels. The
right channel partners will both need the strategic alignment
with your company as well as the ability to leverage their
capabilities to sell and market your products.
We have the expertise and methodologies for partner
recruitment of various types - regional distributors, resellers,
OEM’s, system integrators, retailers, dealers, agents, and
franchisees.
Channel Enablement
Having more partners in place does not necessarily guarantee
long-term growth for a company. Chinapex combines best
practices, people, process, and technology to help companies
improve their channel performance and maximize channel
potential.
We provide a comprehensive channel enablement solution will
help our clients increase channel sales, channel loyalty, and
channel alignment with our clients’ brands, as well as efficiency
in the channel engagement and relationship management
process.
Our channel enablement solution consists of 4 parts:
• Educate
Provide high-value learning and training modules designed
for your partners’ sales and technical staffs, establishing
a skilled network of partners. Partner training can be
delivered either through in-person or an online platform.
• Develop
Starting at partner recruitment, engage in direct
communication with your partners and guide them through
sales and technical aspects to ensure they become quickly
engaged, enabled, and productive.
• Support
Provide support and services to your partners’ sales and
technical teams to accelerate their time to market. This will
also solidify the relationship, developing trust and loyalty.
• Partner Portal
Develop a partner portal to provide partners instant and
easy access to important product, sales, marketing, and
technical information, as well as tools, training, interactive
assessments, and partner support, all in one convenient
location.

6. Customer Experience Solutions
Every company should have its own unique
version of its relationship between its products,
its services, and its customers. The customer
experience is part of the culture of your organization
as well as the experience customers “feel” during his
or her buying experience.
- Mark Cassin
Director at Chinapex & Worldspire, and
co-creator of Apple Retail Customer
Experience.
“
”
Mark working on improvingcustomer experience in the Apple retail environment.
Customer Experience Management
We are in a customer-centric era, and simply having good
products and services is not enough - building a long-
lasting customer relationships and the customers’ bond with
the brand requires a great customer experience. A great
customer experience drives competitive advantage, leading
to faster organic growth and lower cost.
Our Customer Experience Management Solution is a
premium, cutting-edge, and comprehensive set of services
that combines research, training, and consulting to help our
client companies measure their existing customer experience
and to improve upon it.
Improving customer experience provides the following
crucial benefits for a brand:
• Increased customer loyalty
• Increased client conversion
• Increased brand value
• Increased marketing effectiveness
• Increased customer advocacy
• Decreased customer acquisition cost
• Decreased customer retention cost
• More favorable pricing
• Feedback and market intelligence
Utilizing a combination of our extensive customer experience
expertise, best practice methodologies, thought leadership,
and technology enablement, Chinapex provides clients a
Customer Experience Management Solution that combines
the following elements:
• Consumer research & intelligence
• Mystery shopping/experience & quality assurance
• Customer experience strategy development
• Organizational development & training
Customer
Experience
Management
(CEM)
Measure &
Analyze
Consumer
Research &
Intelligence
Mystery
Experience &
QA
Improve &
Strategize
Customer
Experience
Strategy
Development
Training &
Organizational
Development

7. Training
Our customized training development & delivery solutions enable
companies to maximize the ROI of their internal sales human
resources - optimizing skills, knowledge, and processes. With deep
expertise and experience in best practices and sales training, our
capabilities allow us to cost-effectively deliver highly effective
training programs to any small or large number of sales employees.
Customized Training Design
We help our companies design high-quality custom training
programs in Greater China and in Asia, through our parent
company Worldspire, that are designed to optimize sales &
marketing performance and results within your organization.
Our training solutions integrate sales and marketing perspectives,
and focus on the value of the products and services to each
individual customer. We have expertise with designing training
programs for functions ranging from retail sales to complex B2B
sales.
Clients have the option of taking our training programs and
delivering them internally within their organizations, or having
our streamlined training delivery team deliver it to the target
employees, partners, or retail associates.
Training Delivery
Chinapex provides a blend of experienced professional
trainers and consultants, as well as flexible methodologies
and platforms to deliver training, depending on the client
need. We believe that excellent training design is only the first
step - in order to maximize the training’s effectiveness within
the organization, the training delivery should be executed
flawlessly, at the same time being aligned and streamlined
with the training design as well as the client’s goals.
Training Design
Employees
Channel
Partners
Retail
Associates
Sales Growth
Sales Skills
Improving Leadership
Managing Change
Product Launch
Customer Experience
Training Delivery Approaches
On-site &
in-person
Web
Learning
Blended
Approach
Our on-site training delivery is
face-to-face and consultative and
works directly with managers and
employees to figure out how to
implement improvements within the
client organization, combined with
customized training design.
Web learning solutions for the
salesforce as well as functions that
support sales & marketing, such
as customer support or channel
partners, as well as internal sales and
marketing teams themselves, often
involving a synergy of training and
interactive assessment.
Our blended approach first utilizes
web learning to deliver concepts,
theories, philosphies, and product
knowledge, and then is followed
by an in-person experience that
provides more hands-on training,
brainstorming, and role plays.

8. China Market Entry
For companies that have not entered the China market yet, there
is always the question of how to get started in China - whether to
establish a full scale operation first or utilize partners and channels.
Initially, if generating revenue out of the market is a main goal,
utilizing only a few channel partners with no dedicated HR on-the-
ground to control, manage, and monitor the process is not the best
way to grow. At the same time, establishing a full scale operation or
sales office at the very start can be costly, risky, as well as resources-
consuming.
Turnkey Market Entry Solution
Our Turnkey Sales Solution is a low-risk, cost-effective, and
practical solution that allows companies to facilitate China
market entry, accelerate revenue and gain market traction. It
provides all of the benefits of your company’s own dedicated
sales office in China, without the costs or risks associated with
setting up and operating a full-scale operation. The Turnkey
Market Entry solution also provides benefits of speed to
market, scalability, and flexibility.
Chinapex first works with your company to figure out the exact
market development solution it needs, and then provides
dedicated project management and human resources to
start business development activities. A market development
manager will be assigned to the client, and will work and
communicate directly with the client on a weekly and daily
basis.
Chinapex will act as an extension of your company and
will work with report directly back to your management or
whoever is in charge of the initiative. We will also act as your
interface to the Greater China market, which will save your
company time and resources. All projects are supervised
and advised by the Chinapex senior management team on a
weekly basis.
Partner Search & Selection
Chinapex helps companies search, identify, evaluate, and
engage the optimal candidates for distribution, joint-venture,
franchising, licensing, or joint development initiatives.
We utilize a multi-step methodology for identifying the most
suitable partner candidates given pre-defined selection criteria.
After we have determined the most ideal partner candidates,
we will support your company the process of engaging the
potential partner and deal negotiation.
Distribution Channels
Channels of distribution are one of the key revenue generators
for market entry and growth. Identifying and choosing the best
distribution channels, backed by commercial due diligence, will
insure that you do not get locked into a distribution contract
with an partner that is incapable to deliver or not aligned with
your organization’s goals.
Joint Venture
For organizations looking to facilitate market entry through
forming a joint venture (JV) with a local partner, Chinapex assists
with the entire process, starting from JV partner search to
commercial due diligence.
Franchising
For companies that are looking to entire China through master
franchising to multi-unit franchising, we help with the entire
process of identifying and engaging qualified franchisees.
We also offer deal negotiation support, during later stages of
discussion.

9. Featured Project Experience
Contact Us
Shanghai San Francisco
San Francisco Office
111 Deerwood Rd,
Suite 200
San Ramon, CA 94583
T: +1-925-203-5700
F: +1-925-226-2437
sf@chinapex.com
Head Office
299 Tongren Rd,
35/F
Shanghai 20040
T: +86-21-61717276
F: +86-21-61717218
sh@chinapex.com
Hong Kong
Administrative Office
Unit D, 16/F
250 Hennessy Road,
Wanchai
hk@chinapex.com