A research study which is conducted and funded by a market research firm but not for any specific client is called a syndicated research. The result of such research is often provided in the form of reports, presentations, raw data etc. and is made available in open market for anyone to purchase.

1. WhatIsMarketResearch.com
What is syndicated Research?

2. WhatIsMarketResearch.com
4. Information Evaluation
1. Data Collection
Data
Data
Data
3. Data Analysis
5. Client Presentation
2. Data Processing

3. WhatIsMarketResearch.com
Syndicated Research is a research funded by
market research companies and the results of
such research is made available to everyone
who wishes to purchase it.”

4. WhatIsMarketResearch.com
Why syndicated research is conducted?
 To update their knowledge base on key industries on
which they specialize or wish to specialize.
 To utilize human resources during slack period.
 To improve visibility of their company by using syndicated
research as means to get publicity.
 To show-off the skills of the company.
 To update industry tracker and databases provided to their
clients on subscription.

5. WhatIsMarketResearch.com
When syndicated research is used?
 When you want to find information about a market before
making a plan for full scale custom market research.
 When you want to use data pointers and charts during
presentations and have no-time to conduct custom research.
 When you want to create an investor pitch and need various
data pointers on short notice.

6. WhatIsMarketResearch.com
When syndicated research is used?
Continued…
 When you are running short on your research budget.
 When you need information for your research thesis.
 When you are working for a news agency and want data
for your article or news story.
 You are a venture capitalist or investor and want to be
updated about trends happening in various industries,
markets and companies of your interest.

7. WhatIsMarketResearch.com
Why should you use syndicated research?
Syndicated research reports should be used
during exploratory research process to gain
more information about a market, industry
or company at a lesser cost and a shorter
timeframe. Many companies providing
syndicated research reports often provide
customization services too. This can really
help you identify the companies you should
be asking for research proposals in future
when you want to go ahead with custom
market research.

8. WhatIsMarketResearch.com
What’s the cost of syndicated research?
The cost of syndicated research reports
varies from reports to reports and publishers
(market research companies who conduct
syndicated research). But one thing is certain
that syndicated reports are much cheaper
compared to custom market research.

9. WhatIsMarketResearch.com
Where to find syndicated research?
University Libraries : University or B-school
libraries often have access to digital databases
which provide research information
Industry Association : Industry Associations are
good sources to find ready-made information
about their industry and market.
Market Research Reports Portals: This is the
most convenient way to find and buy
syndicated market research reports.

10. WhatIsMarketResearch.com
What is syndicated Research?
Read More @ http://whatismarketresearch.com/market-research-
types/what-is-syndicated-research/