This document provides tips for using LinkedIn to increase visibility and find opportunities for one's business. It outlines advantages like finding customers, partners, and employees; keeping up with industry changes; and tracking competitors. Specific recommendations are given for completing one's profile, building connections, participating in groups and answers, and using advanced search and LinkedIn Signal to track industry trends and competitors. Potential privacy and data sharing issues from social advertising and third parties are also briefly mentioned.

1. And Why You Should Want To Bob Gaynor Chief Marketing Geek, Geek Speak How to Use LinkedIn for Your Business

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