Annette C. Sage, Chief Marketing Officer at Radix Promotions and Marketing discusses Optimizing Your Website and the Basics of Organic Search Engine Optimization. The recorded version of the webinar can also be viewed on YouTube http://youtu.be/MT6-1I15Lkw

1. Website Optimization and SEO Basics Sponsored by Radix Promotions and Marketing TM

2. Who am I? Why do I think I know what I am speaking about? Introduction Annette C. Sage

4. 48% use internet yellow pages (BIA/Kelsey and ConStat2010)

5. 24% use vertical sites (BIA/Kelsey and ConStat2010)

6. 42% use comparison sites (BIA/Kelsey and ConStat2010)

9. Easy to pronounce, type and spell

10. Appropriate, intuitive, & meets expectations (ex: careerbuilder.com vs. monster.com)

12. Bandwidth, speed, security and reliability are crucial for the success of any online business

13. Do they provide 24x7 support and do they respond rapidly to your issues?

15. Bad Website Design and Layout http://www.webpagesthatsuck.com

16. Good Design and Layout

18. Consistency throughout the site

19. Important content placed on top of page

21. Important content should be placed at the top

22. Use a lot of keywords and phrases

24. Optimize images and keep file sizes small

25. Limit number of server requests by combining scripts and CSS files

27. Search Engine Optimization Fact: Google is the New Yellow Pages!

28. Organic vs. Paid Search Paid Organic

31. Meta Tags

33. “TITLE” Attribute The TITLE attribute is used as a tool tip, describe elements on your page and search engines read them as content <table width=“100” border=“2”title=“Website Optimization”> <a href=“search.html”title=“Search Engine Optimization”> Seach Engine Optimization</a> <form name=“application” title=“SEO Contact Form”method=“ ” action =“ ” >

34. Search Engine Optimization Fact: 75% of users never go past the first page of search results 1st Page Only SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010

36. Use keywords in your links

37. Search engines place importance on keywords placed at the very top and bottom of the page

38. Keywords used multiple times in a row are seen as spam

39. Submit to major search engines (Google, Yahoo, Bing)

42. Get links from sites that are relevant or in the same vertical

43. Use Social Media for long term promotions

44. Comment on Blogs that allow links

47. Thank You!!

48. Website Optimization and SEO Basics Sponsored by Radix Promotions and Marketing TM