1. INTRODUCTION
Agriculture sector could be more important to human
survival. From the time we wake up in the morning until we
close our eyes at night. Agribusiness plays a very important
role in our lives.
Agriculture is also important in the world economy
because each nation must find a way to feed its population.
MYTHS OF AGRIBUSINESS :
1. Agribusiness is agricultural production through farming
- increase production
2. Agribusiness is big business
- corporation of farmers
3. Agribusiness is purely a private sector undertaking
- profit seekers

2. Development of rural people is based on self-help.
People develop their communities through their own
efforts and resources. They only secure outside assistance if
this is not available in their community.
In affluent communities, it is possible for the people
to put up purely self-help programs/projects.
Poverty is not really a hindrance as long as people
are determined to change their undesirable existence.

3. The resources of the government are
limited. These are not enough to satisfy the various
social and economic needs of the people, especially
the less privilege one.
To minimize too much dependent of the
people:
1. People solve their own problems
2. Supply their own needs
3. Exert extra efforts and resources

4.  A farmer has to evaluate the cost of production and
market prices in relation to his planned for farm
project. He has to study the demand and supply
profile of farm product. Since profit is the principal
objectives of the farmer, he has to analyze the effects
of both economic and geographical conditions.

5.  A farmer is not only a producer but also the business
manager of his farm enterprise. In all business
transactions and farm activities the need to keep
record becomes necessary for the planter. These
greatly help him to evaluate the problems, needs
and the viability of his farm operations.

6. Keeping Records of Production Enterprises:
 Record keeping is an important aspect in
conducting production enterprises. It has
been observed, that majority of the planters
are not interested in keeping records.
 The following maybe some of the reasons:
 1. Planter's have not fully realized the need
for keping records;
 2. No experience the practical use of the
records; and
 3. Too complicated for them to understand.

7. Specific Kinds of Information are Recorded:
 1. Production records
 2. Labor record
 3. Receipt and expenses record
 4. Breeding record
 5. Mortality or damage records
 6. Statements of financing worth

8. Six Pillars of the Farmer:
1. Visionary
2. Lovers
3. Eco-friendly
4. Planters and raisers
5. Endurance
6. Self-reliant
 Three ‘A’ as a Need for Fulfillment :
1. Attention
2. Acceptance
3. Appreciation

9.  PHILOSOPHY OF HUMAN DEVELOPMENT
( Cuyno )
1. Change people’s outlook, capabilities and way of life.
2. Man’s ability to accomplished work by himself.
3. Control of oneself.
CORE VALUES OF FARMER’S (Ph D )
1. Patient
2. Hardworking
3. Determination

10.  Economic Attitudes of Planter’s :
Accrdg to Fajardo and Cuyno
1. Earn
2. Save
3. Invest
4. Purchase

11. Principles in the use of Credit:
1. Productive enterprises
- Sufficient to repay the loans
2. Time to Repayment
- Extension of credit means additional cost
3. Rate of repayments
- Gradually until they are still useful ( machines )
4. Size of repayments
- Annual or depending upon to the agreement

12.  Guidelines in Obtaining Credit:
1. Know your credit
2. Prepare your farm plan and budget
3. Acquire your loan from an authorize
bank/institution
4. Be honest in providing credit information
5. Use your credit for the intended project
6. Prepare a repayment plan in advance
7. Comply the instruction of expert
8. Maintain good savings and repayment habits
9. Use your credit wisely

13. Principles of Good Planter’s :
1. Respect the plants and animals
2. Acting with innovative
3. Serve with those in need of help
4. Pursuing an excellent vision

14. NEGATIVE VALUES AND ATTITUDES :
1. Tradition/Paternalism ( adopted the nomadic )
2. Fatalism
3. Cultural ethnocentrism
4. Pride and dignity
5. Norms of modesty
6. Lavish expenditure ( lucky goer )
7. Relative values ( based on their own traditions)
8. Superstitions ( contradictory to national dev’t.)

15. TO MINIMIZE THE NEGATIVE VALUES :
1. Education and training
2. Exposure to progressive society
3. Love for the less fortunate people

16. ECONOMIC CRISIS OF THE
FARMER’S IS CHARACTERIZED
BY :
1. Inflation
2. Recession
3. Underwork

17.  Qualifications of a Good Farmer ( Planter’s ):
1. Desire to live in the farm.
2. Interested in watching plants and animals grow and taking care of them
while they grow.
3. Possesses reasonable good health and physical strength .
4. Able to organize and plan the operations of a farm in successful manner.
5. Has a working knowledge of farm machines, agronomy and animal industry.
6. Knows how to make the most effective use of available labor in farm
operations.
7. Knows how to operate farm inputs at lowest possible cost and is able to sell
farm outputs at the highest possible price.
8. Able to keep adequate and accurate farm records.
9. Business oriented with fair knowledge of basic economics and accounting.
10. An active participants in community undertaking.

18.  A Farmer ( Planter’s ) has to Plan the Basic Problems :
1. What products are to be produced and in what
quantity?
2. How will the products be produced?
3. For whom are the products produced?
4. How will the products be sold?
5. What equipments, machines and plants are
needed?

19.  Factors Determine the Types of Farming :
1. Physical factors
Differences in climate, soil surface, water supply, kind of crops
and animals that can be grown.
2. Location factors
The site of the farm in relation to its distance in the market.
3. Biological factors
The presence of plants and animals, pest and diseases.
4. Human factors
The personal, cultural and educational background of the
farmer’s influences his choice of farming.
5. Historical and institutional factor
Established market connections.

20. Economic Problems : Non-Economic Problems :
1. Financing 1. Attitudes, Values and
2. Production culture
3. Marketing 2. Public Administration
4. Industrialization 3. Health
5. Land tenure 4. Education
6. Taxation and subsidies 5. Population
7. Economic infrastructure

21. FOCUS OF GOOD AGRICULTURAL
PRACTICES ( GAP ):
1. Food safety
2. Food quality
3. Environmental management
4. Worker’s health, safety and welfare

22.  Five key areas that focuses on commonly identified
routes of microbial contamination of produce :
1. Agricultural water
2. Farm worker hygiene
3. Manure and other soil amendments
4. Animal in production areas
5. Equipment, tools and buildings

23. Farmer’s Thought of the Day
FAILURES ARE A PART OF LIFE.
IF YOU DON’T FAIL, YOU WILL NEVER LEARN,
IF YOU DON’T LEARN,
YOU WILL NEVER CHANGE.