This is a method or framework. It is not rocket science, it is really all about a structuredwayofworking and the peopledoing the work – and wehave a lotofexperiencearoundthat. and thisexperiencetellsusthat it is whenweworktogether (co-create) that the magichappens. Whenwe co-createwith Tietos cross industry, digital and way-of-workingknowledge and with the customersdeepknowledgeabouttheirown business.The end of a co-creation is a perfect order for aexecutionproject, i.e.:A business caseto understand the ROI and toprove the actualvalueof the investment AFTER the project, i.e. didwedeliverwhatwepromised?A peoplechange management plan, i.e. a plan for organisationalchanges, training and communication – becausewewanttocreate a transformation ofcustomers business, not onlydeliver an IT-tool.An IT-architecturewithclearlystated IT-costsA projectdirective – i.e. the formalizedwayofdoing an order.Wehavedone co-creations for e.g. a largeFinnishretailcompany, a nordiclawenforcementdepartment and a large Nordic bank.
The first step is the Ideation WS wherewebring in exiting examples of transformations wehavehelpedoutcustomersto do, and youwill present yourneeds and your business target – e.g. increaserevenues, lowerscosts or customerdelight.Afterthatwegatherideas and prioritizetheseaccordingto business value, uservalue and easeof implementation. The winningideabecomesour focus for the rest of the co-creation – the rest of the ideasareput in a backlog for youtouse later…This is a full day WS thatrequires a lotof post-its and someworkbefore and after in a smallergroup.
The first step is the Ideation WS wherewebring in exiting examples of transformations wehavehelpedoutcustomersto do, and youwill present yourneeds and your business target – e.g. increaserevenues, lowerscosts or customerdelight.Afterthatwegatherideas and prioritizetheseaccordingto business value, uservalue and easeof implementation. The winningideabecomesour focus for the rest of the co-creation – the rest of the ideasareput in a backlog for youtouse later…This is a full day WS thatrequires a lotof post-its and someworkbefore and after in a smallergroup.
Whenweknowwhichidea (for a service) to focus on, we go out and observe, interview, study statistics and documenthow the service is carriedouttoday. Wewillfindout:how the service workstodayproposals for measurements (e.g. administration time) in the process the usersneedbefore, during and after the serviceThe field studies arecarriedout by experienced researchers and UserExperience designers afterdiscussingwithyou, whichusers/people/stakeholdersto talk to. This step usuallytakesabouttwoweeks and is usually a real eye-opener for bothourcustomers and us.
Whenweknowwhichidea (for a service) to focus on, we go out and observe, interview, study statistics and documenthow the service is carriedouttoday. Wewillfindout:how the service workstodayproposals for measurements (e.g. administration time) in the process the usersneedbefore, during and after the serviceThe field studies arecarriedout by experienced researchers and UserExperience designers afterdiscussingwithyou, whichusers/people/stakeholdersto talk to. This step usuallytakesabouttwoweeks and is usually a real eye-opener for bothourcustomers and us.
When the fieldstudy is done, it is timeto present it. A so called ”Currentstate” is presented and from thosefindingswehave a full day WS tocreate a futurestateof the service – the future service requirements, e.g. how the future service process should look like, how it should be supported by IT and measurments (to be used in the Business caseproduced in the last step ”Detailing”).The conceptualization WS arecarriedout by ourcertified co-creation managers and it is verycreative and intense. This WS takesone full day, withsome preparations before and documentationafter in a smallergroup.
When the fieldstudy is done, it is timeto present it. A so called ”Currentstate” is presented and from thosefindingswehave a full day WS tocreate a futurestateof the service – the future service requirements, e.g. how the future service process should look like, how it should be supported by IT and measurments (to be used in the Business caseproduced in the last step ”Detailing”).The conceptualization WS arecarriedout by ourcertified co-creation managers and it is verycreative and intense. This WS takesone full day, withsome preparations before and documentationafter in a smallergroup.
The mostintense step is the demo camp where the goal is to, at yourpremises, togetherwithyoucreate a prototype and anattachedsales presentation in 5 days. Thisprototypewill show youhowe.g. the mobile app, willwork. Thismeansthatwecantake the prototype and sales presentation and show it tousers and stakeholders and explainwhatwewanttoachieve – i.e. marketing – butalsotoprove the valueof the idea.Thisworkinvolvs 2 userExperience designers and 2 developers and people from the customersitting in yourpremises for 5 wholedays (oneworkweek).
The last step is toformalize all the findingsinto a transformation order,e.g. create:A business caseHighlevelbacklogA highlevel IT architecture (incl IT-cost)A peoplechange managment planProject directiveIn otherwords: A perfect order for Execution!Thisworkinvolves a numberofrolesdoingvariousloadsofwork, depending on the extenceof the idea and howmuchworkyoucanhelptocontributeduringthisphase. Butusuallyone or two experience business consultant, oneexperienceproject manager, one IT-architect and the Co-Creation manager. This step takesbetween 3-6 weeks.
