Presented at TMKedu by Sean Galligan on July 16, 2014 Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.

1. Planning + Buying Traditional Media
TMKU

2. 2
•What is traditional media?
•TV
•Radio
•Print
•OOH
•Digital Amplification
AGENDA

3. WHAT IS TRADITIONAL MEDIA?

4. 4
EVOLUTION OF MEDIA

5. 5
TRADITIONAL MEDIA DEFINED?

6. 6
OUR CLIENTS ANDWORKLOAD SKEW DIGITAL
D
IG
ITA
L
48%
10%
28%
11%
2% 1%
SEA
RCH
TV
PRIN
T
O
O
H
RA
D
IO

7. 7
THIS IS OURWORLD

8. 8
NYC DOES NOT LOOK LIKE THE REST OF THE COUNTRY

9. 9
WHILE DECLINING, TRADITIONAL TIME SPENT IS
GREATER THAN DIGITAL TIME SPENT
6:43 Traditional v. 5:09 Digital
Traditional time spent - 25%

10. 10
AD SPENDING IS STARTING TO CATCH UP, BUT...
Through 2017, TV spend is still
predicted to be 23% higher than
total digital spend

11. 11
TV IS STILL SEEN AS THE MOST EFFECTIVE CHANNEL
Source
Against US Internet users, TV is still 10x
more effective than internet advertising

12. 12
YOU HAVE TO KNOW HOW TO PLAN IT

13. 13
DON’T FRET - UNIVERSAL TRUTHS STILL APPLY
•Who am I talking to?
•What’s the best environment to reach them in?
•Where can I find the greatest % of them?
•What’s the most efficient way to reach them?
•What’s the best place to be within the channel?
•How do I use available info to make the best decisions?
•How can I outsmart my competitors in this space?
•What do I need to achieve to satisfy my business
Targeting
Environment
Reach/Composition
Efficiency
Placement
Data
Competition
Communication Goals

14. PLANNING + BUYING TV

15. 15
TIME
SPENT
4 hours and 31 minutes per day
-3% v. 2012

16. 16
WHY TV?
STRENGTHS
• Immediacy, impact, and broad reach
• Builds awareness quickly
• Dynamic message combining sight,
sound, and motion
• Ability to select programming
• Efficient dayparts
• Geographic flexibility through use of
Spot TV
LIMITATIONS
• Clutter
• Increasingly fragmented viewership
• High out-of-pocket cost
• Increasing use of DVR/TiVo leads to
time-shifted viewing
• Competitive restrictions
TV best used:
1. To build broad-based reach
2. To capitalize on television’s audio/visual capabilities to showcase program content

17. 17
BROADCAST SYNDICATION CABLE
WAYS TOWATCH =WAYS TO BUY
VOD FEPS
TV
DIGITAL

18. 18
NATIONALV. LOCALV. DRTV

19. 19
UPFRONTV. SCATTER
Buying approach depends on the planning horizon, programming/flighting
flexibility, and marketplace factors such as supply and demand
The unsold national ad time on the
broadcast and cable networks that remains
after the up-front buying period.
• Shorter lead-time
• Offers more strategic flexibility
• Ability to better align with
specials and mid-season TV
marketplace
Upfront Approach Scatter Approach
The first selling wave for the broadcast or
cable networks. Usually occurs after the
new fall schedules have been
announced.
• Longer lead-time
• Broad selection of programming
• Audience guarantees/protection
• Favorable rates

20. 20
HOWYOU BUY IT
Live
C3 (Live + 3 days)
C7 (live + 7 days)
CURRENCY
A18-49
W18-34
A21-34
A35+
A25-54
DEMOGRAPHICS
GROSS RATING POINT (GRP): THE PERCENT
OF A SPECIFIC POPULATION GROUP THAT IS
EXPOSED TO A PROGRAM
2.46
LIVE
4.41
LIVE+3
4.63
LIVE+7
COST STRUCTURE: CPP / CPM

21. 21
BUYING V.TIME PERIODS
Early Morning (6A - 9A)
Morning (9A- 12P)
Daytime (12P - 4P)
Early Fringe (4P - 6P)
Early Evening (6P - 7P)
Prime Access (7P - 8P)
Primetime (8P - 11P)
Late Fringe (11P - 11:30P)
Late Night (11:30p - 2A)
Overnight (2A - 6A)
DAYPART MIX
Premieres
Sweeps
Finales
Specials (VMAs, Oscars, Emmys)
Holiday
Super Bowl
Holiday Weekends
SEASONAL
CONSIDERATIONS

22. 22
BUYING PROCESS
The Negotiation Stewardship Post Buy Analysis
• Check avails
• Estimating station
projections
• Current rates submitted
by stations (CPPs)
• Rate negotiation and
D/D/T messaging
allowance
• Added value
• Ensuring GRPs cleared
• Confirming spots ran
• Confirming delivered
inventory matches what
was purchased
6-8 weeks pre-campaign Campaign flight 90-days post campaign/ per quarter
AGENCY PARTNER

23. PLANNING + BUYING RADIO

24. 24
TIME
SPENT
1 hours and 26 minutes per day
-6.5% v. 2012

25. 25
WHY RADIO?
STRENGTHS
• Create a local presence
• DJ mentions can make a brand more
personal
• Excellent opportunities for added
value
• Low out of pocket cost
• Low barrier to entry
• Immediacy and frequency
LIMITATIONS
• Background medium, non-intrusive
• No visual or brand registration recall,
audio exposure only
• Limited reach on a national basis
• Can be expensive to cover market
Radio best used:
1. To take advantage of a :60 message platform
2. To add frequency to the media plan
3. To capitalize on the “local” nature of the medium

26. 26
NETWORK LOCAL
WAYS TO LISTEN =WAYS TO BUY
ONLINE
OVER AIR
DIGITAL
SATELLITE

27. 27
NATIONALV. LOCAL
• Purchased by individual antenna reach
(Metropolitan Statistical Area (MSA)) with the
ability to target through station selection
• Promotional opportunities at the local level
• Lower out-of-pocket costs than
Network/National
• Offer geographic & creative flexibility
by allowing different messages to run
in different markets
• Networks own and sell commercial space in
shows/events that are broadcast across a
large network of local station markets
• Higher out-of-pocket cost
• Examples include: Syndicated shows,
live concerts, Olympics, live sports,
NPR
Spot/Local RadioNetwork/National Radio
Radio
Primary Unit
:30
Primary Unit
:60
Local premium
means look for
the breakeven
point

28. 28
HOWYOU BUY IT
AM Drive (6A - 10A)
Day (10A - 3P)
PM Drive (3P - 7P)
Evening (7P - 12A)
Overnight (12A - 7A)
Weekend (6A - 12A)
DAYPARTS
Like TV, bought
against age
demographics
A18-49
W18-34
A21-34
A35+
A25-54
GRPS
AGENCY PARTNER
CHR - Top 40
Urban
Adult Contemporary
Hot AC
Urban Contemporary
Classical
News / Sports / Info
Dance
Easy Listening
Jazz
Talk
Oldies
Country
FORMATS
COST STRUCTURE:
CPP / CPM

29. PLANNING + BUYING PRINT

30. 30
TIME
SPENT
18 minutes per day
-18% v. 2012
TIME
SPENT
14 minutes per day
-13% v. 2012

31. 31
WHY MAGAZINES?
STRENGTHS
• Selective audience targeting by
demographics, lifestyles, interests,
etc.
• Editorial flexibility and compatibility
• Long shelf life
• High quality reproduction can
enhance brand and product image
• Detailed copy opportunity
LIMITATIONS
• Relatively slow reach building
• Longer lead times
• Limited geographic flexibility
• Difficult to build frequency
• Slow readership cume
Magazine best used:
1. To provide extended messaging
2. To effectively target specific lifestyles/interests
3. To reach light television viewers

32. 32
CONSUMER B-TO-B SUNDAY
MAGAZINE TYPES
LOCAL
IPAD
TYPES
DIGITAL

33. 33
MAGAZINE UNITS
Fractional: 1/3 Page Custom: Intrusion
Cover Flap
Gatefold
10 | TVGUIDE.COM
INTHENEWS
CLOCKWISEFROMTOPLEFT:MONTYBRINTON/CBS;CHRISHELCERMANAS-BENGE/ABC;TODDWILLIAMSON/WIREIMAGE;ERICMCCANDLESS/ABC
IsDempseyLeavingGrey’s?
IT’S DECISION TIME for Patrick
Dempsey. His Grey’s Anatomy contract
is up at the end of this season, and the
actor has said he was ready to check
out of Seattle Grace/Mercy West. But
now he tells us he may sign on for one
more rotation. —Franck Ragaine
Areyougoingtocome
back?It’sworthhavinga
conversation.Ihaveafamily
tosupport,andwhynot
haveadiscussionabout
continuing?The question is
will I do a full season, a half
season or come back at all?
There are a lot of things I’d like
to do: [car] racing, films…so if
I’m able to balance all those
things and continue on with the show,
why not? There are so many other
things than just the money. But it’s a
nice position to be in.
DoyouthinkDerek’spathoverthe
pasteightyearsandthestories
aroundhimmakesense?Oh,no,notat
all.It’sverydifficulttokeepitfreshwhen
you’redoing24episodesayear.[Creator]
ShondaRhimeshasalotofideas,andshe
isinapositionwhereshecantakemore
chances.Sometimesthatworks,
sometimesitdoesnot.Last
yearwehadthesingingepi-
sode,whichIthinkwasabig
mistake.Butyouhavetotry.
Are you happy with the
adoption story? I’m very
happy with the baby story.I’m
glad it’s not about Meredith and
Derek together,but it’s about
them raising a child.Meredith
always has tragedy around her
that creates a lot of drama.It’s amazing
that Derek continues to stand by her.
But it’s good that they made the com-
mitment to stay together.
“It’s nice to
have a job,”
Dempsey
says
A 1954 TV GUIDE editorial suggested that
the people responsible for loud commer-
cials“should be sentenced to five years at
hard labor in a boiler factory.”The Com-
mercial Advertisement Loudness Mitiga-
tion Act signed into law by President
Obama won’t dole out that kind of pun-
ishment—but it is the first regulation to
address one of the longest-running issues
viewers have.“We have received thou-
sands of complaints,”says FCC chairman
Julius Genachowski.“It’s a real concern
among consumers.”TV stations,satellite
companies and cable operators will have
a year to comply with the new regulation
that requires commercials and promos to
be at the same volume level as program
content; if they don’t,they can be subject
to fines.While the FCC will do some spot
checks,they will depend on viewers to
make themselves heard above the noise
and report possible violations.—SB
FCCTurnsDown
TVAds’Volume
TheTVlandscapesawalotofbigchange(andbigdollars)in2011.Here
are the stats on some major stories.—SB
TheYearinNumbers
Settlement received by
Charlie Sheen from CBS and
Warner Bros.Television after
the actor sued over his firing
from TwoandaHalfMen.
Estimated hours
spent on TV by Regis
Philbin, who exited
Live! With Regis and
Kelly in November.
Hours of coverage E! devoted
to Kim Kardashian and Kris
Humphries during the week
of their $10 million wedding
on August 20. The couple
split after 72 days.
Average number of people who watch a
show on their DVR during prime time—larger
than the audience for same-day viewing of every network except CBS.
Sitcoms (including 2 Broke Girls, above)
currently among Nielsen’s Top 20 prime-
time shows, which is on track to be the
most since the 2002–2003 season.Average number of TV sets in an American
home, an all-time high. But the percentage
of U.S. households that own a set—about
97 percent—is the lowest since 1975 (one
reason may be younger viewers who watch
their favorite shows online).
$100millionThe amount Amazon paid CBS for
the online streaming rights to 2,000
episodes of past programs,including
Star Trek,Frasier and Cheers.
Minutes the candidates for the Republi-
can presidential nomination have spent
debating on national television as of December 15.
1,426
11.5million
$
2516,700
32
MILLION3.01
5
TVG01_p10_InTheNews.indd 10 12/21/11 6:45 PM
THE EMMY® WINNING SERIES RETURNS
S E A S O N
SUN JAN 8 9/8C
pbs.org/downton Funding for MASTERPIECE is provided by
WAR CHANGES EVERYTHING.
“Their talent
speaks for itself,”
Horowitz and
Kitsis (inset) say
of the cast
WATCH
MYSHOW!
ADVERTISEMENT
Once Upon a
Time Having
served as exec-
utive producers
on Lost,Adam
Horowitz and
Edward Kitsis
are experts in alternate worlds,shocking
twists and the battle between good and evil.
As the creators of ABC’s fairy tale–themed
new hit,they found another way to spin
those kinds of yarns. It’s working: When
seven days of DVR usage are included,Once
averages 13.8 million viewers and a 4.8 rating
among adults 18–49.In case you haven’t
checked it out yet (the show returns Janu-
ary 8), Horowitz and Kitsis answered our
show runner questionnaire in the hopes that
you’ll soon book a trip to Storybrooke.—MS
I could sit at home and read a fairy tale.
Why should I watch your show instead?
Because what we’re attempting to do is not
retell fairy tales but tell you the parts of them
you never knew—to reinvent them through
our own sensibilities and then mash them all
up in ways we’ve never seen before and we
hope the audience hasn’t imagined.
What happens if we don’t watch your
show? Then the show ends.And we are sad.
Give us an algorithm for your show.We
don’t understand math. That’s why
we became writers.
What’s the best thing anyone
has said or written about
your show? That it
made them happy
to watch,that
it transported them somewhere enjoyable
for an hour.
Were they right? We take them at their
word.Who are we to judge?
ABC promotes your Lostcredits.Which
past credit should they avoid touting at
all costs? Hot Tonight.It was a public access
sketch-comedy show we did in Madison,
Wisconsin.We thought we were funny.We
write drama now.
How are you using your power of TV for
good? We are trying to write about the
power of hope in a time of uncertainty.Also,
we use it to fight crime.
What’s an alternate title for your show?
A Fistful of Fairy Dust.
Show runner battles are all the rage these
days.Pick a rival show,any show,to start
a fight with.60 Minutes.We’ve watched
your show.We’ve timed it.Without commer-
cials,you’re only 43 minutes.
Let’s scare the network.Tell us an idea
that didn’t make it out of the writers’
room.We have a show with fairies,dwarves,
talking crickets and dragons—we’re not sure
they’re frightened of anything anymore.
Let’s say you could do a crossover episode
with any TV show in history.Which show,
and what would the episode be about?
The Charmings.And it would be Snow and
Charming confronting Snow and Charming.
Fighting to the death over
who is really…Snow and
Charming.
Of your cast members,
who would fare best on
CelebrityApprentice?
Rumpelstiltskin.He drives
a hard bargain.
Now that you’re a hit,what
sort of Hollywood-ish thing will you
demand? We don’t think of ourselves as a
hit; we’re just glad to have the opportunity
to tell more stories. That said, we’ve asked
ABC for a dwarf entourage.
What would a OnceUponaTime ride at
Disneyland look like? You’d hop in Emma’s
Yellow Bug,race through Storybrooke and
escape the curse right before being depos-
ited in Fairy Tale Land.That’s where,of
course,your picture would be taken in the
Magic Mirror.And you’d have to walk through
Mr.Gold’s Pawn Shop in order to buy souve-
nirs.Or barter your children for the location
of your parking spot,which you’ve long since
forgotten because of the dizzying ride.
TVG01_p11_IntheNews.indd 11 12/20/11 11:59 PM
®
®
9. Subject of the Twenty-
First Amendment
10. Bard’s before
11. Tied the knot
12. Feel blindly
13. Choral piece
14. Walt __ Disney
15. Bony part of a chicken
16. Clad like an “Animal
House” reveler
17. Longtime Aretha
Franklin label
18. Bryce or Grand
20. Got a glimpse of
30. Syrup source
31. Zero
32. Foxy quality
33. Perrier competitor
36. Anti-fur org.
37. Meat grade
39. __ call
40. Some Art Deco works
84. Heroine of Irish legend
85. Feeling, informally
86. Olive, Castor and Cole
of “Thimble Theatre”
87. Coup d’__
88. Antiperspirant brand
89. Bloodmobile visitor
91. Prospector’s strike
92. Put into law
93. El __ (legendary city
of gold)
95. Declare untrue
97. State one’s view
98. Morales of “La Bamba”
99. Born, in bridal bios
100. Gog and __
104. Prods gently
105. Young eels
106. Anti-Saloon __
110. Layered like a wedding
cake
113. Apparatus for making
96-Across
114. New staffer
115. Seemingly forever
117. Playful mammal
118. Toil away
120. Carps constantly
122. Do as directed
123. Mideast bigwig
124. Tear to the ground
127. 100 lb.
128. “Well __-di-dah!”
131. Six-Day War gun
132. Reagan advisor Nofziger
107. Dancer with seven veils
109. Reprimand
41. ’40s computer
44. Unaffiliated in D.C.
45. “Beg pardon ...”
47. __ podrida
48. One of the Baldwins
49. Put a stopwatch to
51. Start the pot
52. Sniff out
54. Thin nail
56. Refusing to listen
57. Metronome setting
59. North-of-the-border
gridiron org.
62. Mother of Don Juan
63. Really ticked off
65. __ Hashanah
67. Wall St. debut
70. Help in a heist
71. Practice in the ring
72. Three sheets to the __
73. Mr. T’s TV group
74. Interest fig.
77. Blissful spots
78. Tamblyn of “West Side Story”
79. Make a getaway
80. Haifa’s land: Abbr.
83. Big Apple tennis stadium
ACROSS
1. Hung onto
5. Bermuda hrs.
8. Home __
12. Term for government
agents coined by
“Machine Gun” Kelly
16. XXX center
19. Old U.S. gas brand
20. Suffix with luncheon or sermon
21. “A __ formality!”
22. Part to play
23. “... man __ mouse?”
24. __ beer
25. Sam & Dave’s longtime label
26. Pundit’s page
27. Ear-related
28. Bathtub __
29. Anti-alcohol movement
32. Prohibition nightspot
34. “Say it __, Joe!”
35. Java programs
38. Presidential turndown
39. Surrenderer at Appomattox
42. __ XING (road sign)
43. Flooring manufacturer
45. Quinn of “Benny & Joon”
46. __ Rothstein, a bootlegger
who reputedly fixed the
1919 World Series
48. “This must weigh __!”
50. Rocker Turner
52. Doo-woppers __ Na Na
53. Subway entrance
54. __ pig
55. The Eighteenth __
established Prohibition
58. Bluish green hue
59. Oreo filling
60. Think highly of
61. Grafton’s “__ for Evidence”
64. Nickname for Capone
66. Circus horn honker
67. Mae West's “__ Angel”
68. __ Fashioned cocktail
69. Prohibition-era
“new breed" of woman
71. Baseball card deals
75. Black-market stuff
during Prohibition
76. Starter or reliever
79. “For shame!”
81. Work without __
(be daring)
82. Twosome
85. __ Act
90. Nutrition abbr.
91. Apartment dweller
93. Handy homeowner, slangily
94. Walked upon
96. Prohibition-era whiskey
99. The __ Experiment
100. Seine tributary
104. Temperance movement
leader Carry __
105. Borden spokescow
108. Arlington, Va. is in it
110. Harbor craft
111. Wayne Wheeler,
prohibitionist known as
the “__ boss”
112. Like excellent pastrami
113. Little guy’s nickname
116. Square-dancing call
119. St. __’s Day Massacre
121. Prohibition-era profiteer
125. Sense of self
101. Law-enforcement orgs.
102. Chunks of history
103. “__ Tu” (1974 hit)
126. Suffix with million
127. Cotton __
129. Wrapper weight
130. Handle roughly
133. __ runner
DOWN
1. Filmmaker Burns
2. Language suffix
3. H.S. Jr.’s exam
4. Ran like the dickens
5. Be present
6. Maze word
7. __ Guinan, Prohibition-
era emcee of the 300 Club
8. Coll. V.I.P.
134. Secluded valley
135. Boat’s trail
136. Times to call, in ads
137. Prohibition Unit agent __
Einstein
138. Get the point
139. Downhill conveyance
140. “__ went that-a-way!”
141. Visibly embarrassed
142. Jockey’s handful
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
19 20 21 22 23
24 25 26 27 28
29 30 31 32 33
34 35 36 37 38
39 40 41 42 43 44 45
46 47 48 49 50 51 52
53 54 55 56 57
58 59 60 61 62 63
64 65 66 67
68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85 86 87 88 89
90 91 92 93 94 95
96 97 98 99 100
101 102 103 104
105 106 107 108 109 110 111
112 113 114 115 116 117 118
119 120 121 122 123 124
125 126 127 128 129 130 131 132
133 134 135 136 137
138 139 140 141 142
pbs.org/prohibition/crossword
Funding is provided by BANKOFAMERICA; CORPORATIONFORPUBLICBROADCASTING; NATIONALENDOWMENTFORTHEHUMANITIES;
THEARTHURVININGDAVISFOUNDATIONS; THEMONTRONEFAMILY through THEPENATESFOUNDATION; and PARKFOUNDATION,INC.
STARTS SUN OCT 2 8/7c
Custom: Integration
Full Page
Spread

34. 34
WHY NEWSPAPER?
STRENGTHS
• Immediacy, rapid audience
accumulations
• Broad market coverage
• Geographic selectivity, regional
and/or zip-code targeting
• Wide variety of unit sizes
• Opportunity for detailed copy
• Short lead time
LIMITATIONS
• High out-of-pocket
• One day readership
• Cluttered environment
• Limited positioning guarantees
• Limited color opportunities
• Expensive to build continuity
• Inefficient for national advertisers
• Low pass-along rate
Newspaper best used:
1. As a “day of” reminder
2. To provide coverage within a local market/neighborhood
3. To communicate offers quickly and capitalize on its “on the day”
reach capability

35. 35
NATIONAL LOCAL COLLEGE
NEWSPAPER TYPES
FREE DAILIES
IPAD
TYPES
DIGITAL Folded

36. 36
NEWSPAPER UNITS
VARIOUS UNITS BY SIZE
FSI

37. 37
A FEW TERMS
CUME: THE AMOUNT OF TIME IT TAKES FOR A
PUBLICATION TO ACCUMULATE ITS FULL
READERSHIP
RATE BASE: THE MINIMUM
GUARANTEED NUMBER OF READERS
A CERTAIN ISSUE WILL ACHIEVE -
WHAT YOU PAY AGAINST
CIRCULATION: THE TOTAL NUMBER
OF READERS A CERTAIN ISSUE DID
ACHIEVE

38. PLANNING + BUYING OOH

39. 39
WHY OOH?
STRENGTHS
• Broad reach
• Frequency builder
• Locations can be strategically
targeted
• Serve as a reminder medium,
supporting other vehicles
LIMITATIONS
• Copy limitations
• Passive media
• Expensive out-of-pocket production
costs
• Potential high media costs
• Requires longer lead time with
regards to securing inventory and
creative schedules
Out-of-Home best used:
1. To support specific geographic areas
2. To provide additional frequency to the media plan
3. To infiltrate niche locations

40. 40
OOH TYPES
Billboards Street Furniture Transit Alternative
Standardized large format
advertising displays intended for
viewing from extended distances,
generally more than 50 feet
Advertising displays, many that provide a
public amenity, positioned in close
proximity to pedestrians and shoppers
for eye-level viewing or at curbside
Advertising displays affixed to
moving vehicles or positioned in
the common areas of transit
stations, terminals, and airports
New products are constantly
being developed
Bulletins Bus Shelters Buses Arenas & Stadiums
Digital Bulletins Phone Kiosks Airports Convenience Stores
30-Sheet Posters/Premiere Newsracks Subway & Rail Video Networks
8-Sheet Posters Urban Furniture Truckside Health Clubs
Walls/Spectaculars Shopping Malls Taxis Restaurant/Bars
Wrapped Vehicles Libraries & Museums
Cinema
Resorts & Leisure
Opportunities
65% of $ 16% of $

41. 41
CLEVER USES

42. 42
ALWAYS LOCAL
AGGREGATION CAN MAKE IT
FEEL NATIONAL

43. 43
HOWYOU BUY IT
Standard OOH
contract is for a four-
week period
Longer is always an
option, shorter is
NOT always an
option
LENGTH
Almost ALL OOH
incurs some sort of
production cost:
posting, build-out,
printing, re-sizing
PRODUCTION

44. 44
HOWYOU MEASURE IT
DEC
Foot/Driving traffic
past an ad exposure
EYES ON Number
of people who actually
see the ad
MEASURES

45. 45
BUYING PROCESS
AGENCY PARTNERS

46. AMPLIFYING VIA DIGITAL EXTENSIONS

47. 47
DIGITAL AMPLIFICATION OF TRADITIONAL
Geolocation/
Mobile
Websites
Search
Social
RADIO
Online Video
Interactive TV
Search
Social
TV
Augmented
Reality
Website
Social
PRINT
Screen Interaction
NFC / QR Codes
#s
Social
OOH

48. THANK YOU