2. A healthcare brand in the making
(in Bhind, MP )
• MVF is developing a state-of-the-art 1100 bedded
Integrated Medical Campus with an aim to bring
excellent quality healthcare at an affordable cost
• MVF aims to redefine healthcare by bringing together
highly qualified medical & nursing staff, best-in-class
equipments and exemplary standards of patient care
• A first of its kind in the vicinity
3. The necessity of creating and defining
a brand in today’s context
Factor of growth
• Rising income level, ageing population, growing health
awareness and changing attitude toward preventive health
• The low cost of medical services has resulted in a rise in the
country’s medical tourism and attracting patients from across
the world
• India has emerged as a hub for R&D activities for
international
players due to its relatively low cost of clinical research
4. Why brand a hospital? When word of
mouth already spreads the good word
• From an internal perspective:
• The name and its core philosophy help create the story around
the
identity, the motivators and value systems which becomes the
driving factors of the processes
• From an external perspective:
• It helps create a perception for the TG set. Besides the patients it
is
also the need of skilled manpower who needs to be motivated to
be part of the system, bound by a philosophy
5. W H AT I S
Subedar Inderjit SinghMedico
Valley Foundation?
7. • A multi - specialty hospital with renowned doctors
• WE ARE IN THE BUSINESS OF CREATING A PERFECT
ENVIRONMENT OF HUMAN CARE FOR OFFERING THE
BEST HEALTHCARE AT AN AFFOARDABLE COST
8. • People who travel a distance in the quest of high
quality of quality treatment
• The investor community