2. 2015
Improved member communications by developing DSA
Digest, a revamped and professionalized newsletter that
better educates members and publicizes the work of
the Association
Managed the blast e-mail system change-over to Mailchimp
and the creation of a LinkedIn editorial calendar that created
a more professional work product and a better system for
reaching members and tracking key analytics
Developed close working relationships across
departments to further organization-wide collaboration
and transparency
SUMMARY OF
ACCOMPLISHMENTS
3. Project management
Revenue generation
Oversaw the design, editorial content, input, and dissemination of a new,
high-quality newsletter
Worked with members of each department to build robust content
Motivated and kept all assigned writers on task. Not a single staff person
has missed deadline
Partnered with Britta to create sponsorship
opportunities for suppliers, generating $4,500 for
one issue, with potential to earn upwards of
$75,000 per year
NEWSLETTER LAUNCH
4. Mailchimp introduction
Advanced cross-departmental
collaborations, seeking counsel
and sharing ideas with staff
from meetings, GR, and
membership, as well as DSEF
Held informal and planned meetings
with DSA junior and senior staff to build
trust and create a sense of camaraderie
across the team
LinkedIn re-focusing
Awarded DSA Rookie of the Year, 2015 Annual Meeting
Drafted an editorial calendar with input from all departments to engage our LinkedIn
audience and drive revenue through event registrations and career center postings
Coordinated with DSEF and the membership department to transition our blast email
system to MailChimp, making the most efficient use of time and shared contact lists
DIGITAL UPGRADES
TRUST BUILDING
