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Cinema of the Software Cinema: Lev Manovich
1.
2. WHO IS LEV MANOVICH?
Our world, media, economy, and social relations all run on software.
~ LEV MANOVICH, SOFTWARE TAKES CONTROL -- RHIZOME MAGAZINE
3. DATABASE AS SYMBOLIC FORM
Following art historian Ervin Panofsky’s analysis of linear perspective
as a ’symbolic form’ of the modern age, we may even call the database
a new symbolic form of the computer age (or, as … Lyotard called it
in … The Postmodern Condition, ‘computerised society’), a new way
to structure our experience of ourselves and of the world.
4. DATABASE AS MODEL OF REALITY
Indeed, if, after the death of God (Nietzche), the end of grand Narratives
of Enlightenment (Lyotard) and the arrival of the web (Tim Berners-
Lee), the world appears to us as an endless and unstructured
collection of images, texts, and other data records, it is only
appropriate that we will be moved to model it as a database.
5. LIVING THE DREAM
But it is also appropriate that we would want to develop a
poetics, aesthetics, and ethics of this database.
7. THE
•20th century filmakers are children of a machine
vision
• Live action narrative is the 20th century cinema
norm
8. PERFECT
•Soft cinema is true “art” :
• involves the painterly & the graphic (symbolic]
• maintains the discrete nature of space & vision [3-D]
• improves upon cinema’s convincing illusion of dynamic
reality [special effects, etc.]
9. MOVIE
•Live action narrative is an historical accident
•Soft cinema will take its place in history as the
proper - logical - form of cinema
10. COUNTER-ARGUMENT
Soft cinema +capitalist logic = flatties, organics & soft fuzzies
X bad
What do you think are the long term consequences for structuring
our experience of ourselves and of the world as “plastic art”?
11. BRIEFLY MCLUHAN
CULTURAL EFFECTS OF TECHNOLOGY
Cinema
Camera lens – eye, hand, leg
microphone – ear, voice
Electronic Media
Nervous system - McLuhan
Imagination - Manovich
New Media
Software – world, media,
economy & social relations
Database – memory
A technology extends one of our faculties
The effect of that extension changes [the scope] of our perception
MECHANICAL DIGITAL
12. Enhances
Design Process
VALUE: Quality of Image
Reverses Into
100% Digital Fabrication
VALUE: The Plastic Image
Retrieves
Discrete Nature of Space & Vision
VALUE: Manual Art (painterly &
graphic]
Obsolesces
Camera & Live Action
VALUE: Record of Life [naturalism]
Software
Cinema
13. VALUES?
I think Manovich’s article is a good example of human impoverishment when art is
equated with technique. But maybe I’m wrong.
What values and methods {from 20th century cinema} should we preserve in the
digital age?
Notes de l'éditeur
Post-structuralist – he’s bad post-modernist
Poetics – cybernetics Neuromancer
He’s after the Hollywood movie with its “linear perspective” and mechanical logic.
And it needs to be gotten rid of because it’s the paradigm of modernity
Whereas his VISION for cinema is avant garde and post-modern, which means its mutable, flexible
But just so we’re clear he tears apart the photograph
Behind even the most stylized cinematic images, we can discern the bluntness, sterility, and banality of early 19th century photographs
Cinema is based in deposits of reality, these samples obtained by a methodical and prosaic process
Cinema is the art of the index; it is an attempt to make art out of a footprint
Cinematic is simple vectors charted across still fields – the uniformity of machine vision
Soft cinema is moving, breathing, plastic art
Represents a teleological approach to history
We are going to take the great leap forward to the next stage of human development