Mobile Art Stories #SMWCPH
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Presentation of shared mobile museum project at Social Media Week Copenhagen, Statens Museum for Kunst, Feb 21, 2013 #SMWCPH NOW with updated figures for Twitter use in Denmark, based on research by Bysted http://bysted.dk/globalsite.aspx?ObjectId=f9db99be-5d76-4bd8-8c3b-488a740c2424
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Mobile Art Stories #SMWCPH
- 1. Merete Sanderhoff, researcher http://www.slideshare.net/MereteSanderhoff @MSanderhoff Art Stories on mobile connected shared sustainable Social Media Week Statens Museum for Kunst Copenhagen February 21, 2013
- 2. ”…what does it mean that there are millions of images on the web that we are not allowed to touch while at the same time there are other millions of images that we can actually use?” Peter Leth, Creative Commons For All (in Danish only), 2011 @peterleth1 http://www.creativecommons.dk/?p=537
- 3. We want to sustain participatory / remix culture
- 4. How?
- 8. start small ask the users adapt experiment seize the opportunity at hand www.guardian.co.uk
- 9. Why?
- 10. Face common challenges with common solutions
- 11. Common challenges Rapid technological change Silo culture – high maintenance Charging for digitized images Being relevant to next generation users
- 12. Common solutions Encourage museums to use open licenses Connect collections Re-cycle existing online content Involve users in dialogue and co-creation of content Build sustainable platforms
- 13. Tiny experimental pilot project 300,000 DKK ~ 40,000 EUR www.mobypicture.com
- 14. Who?
- 15. 2009
- 16. 2011
- 17. 2013
- 18. And of course, our users
- 19. The 1 % rule Likely, most users will be passive Primary aim 9% to encourage users to look closer at the artworks 90 % http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)
- 20. What?
- 21. 3 dogmas 1. All Public Domain content is freely shareable and reusable 2. We use an existing platform instead of custom-building a new one 3. Target users take part in developing and creating the experience
- 22. Many museums One platform
- 23. Twitter’s API
- 24. [ might change! ] HintMe Hints about art – take a hint keys to looking in/out – give a hint links, pictures, questions hints.o8e.dk [ very beta! ]
- 31. Simple backend
- 32. and archive
- 33. CC-BY Artworks – Statens Museum for Kunst 20 (160) – Den Hirschsprungske Samling 18 – Thorvaldsens Museum 20 – Ny Carlsberg Glyptotek 10 – J.F Willumsens Museum 10 – Fyns Kunstmuseum 15 – Vejle Kunstmuseum 7 (+ 5) – Faaborg Museum 20 CC-BY-NC – Ribe Kunstmuseum 22 – (KØS – Museum of art in public spaces 11) Awaiting decision – Sorø Kunstmuseum 10 168 (308)
- 34. It works like this Stand in front of an artwork in a museum Pull out your smartphone or tablet Scan QR code or enter URL Scroll through a stream of brief comments, open links to related images, texts, videos etc. (anyone can do this) Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this) Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will
- 35. Why Twitter? Manageable content production Quick and easy interaction Existing online content activated Users are equal and identifiable Multilingual Dynamically updated and improved
- 36. Why not Twitter? Only 92,000 Danes are on Twitter ~ 0.5 % - only 28,000 are active Test users think it’s a smart idea - but not so sure in practice
- 37. Wow…?
- 38. Links to rich media content are appreciated, but…
- 40. The personal curator is popular
- 41. …but technical barriers get in the way
- 42. Users appreciate being invited into dialogue
- 43. …but they don’t necessarily want to participate
- 44. (actually, they might prefer a good old fashioned audioguide…) www.mba-lyon.fr/mba/
- 45. So, what’s next?
- 46. Adjust – synergy from Twitter to HintMe – make it worthwhile for users to engage Open licenses: Modern and contemporary art? Train with museum tweeps Test and implement – local variations – tap into Twitter communities Launch events New museum partners?
- 47. Merete Sanderhoff, researcher http://www.slideshare.net/MereteSanderhoff @MSanderhoff Wanna join? Social Media Week Statens Museum for Kunst Copenhagen February 21, 2013
Notes de l'éditeur
- ” A veritable law in social media is that to get a system that is large and good, it is far better to start with a system that is small and good and work on making it bigger than to start with a system that is large and mediocre and working on making it better.” (p. 194) ”… we can’t predict how people will react to a gvien opportunity. Why would users care about this particular opportunity, given all the other things they could be doing with their time? New ideas seem clearer and more obviously good to the founders and designers of a service than to potential users…” (p. 195) ” No one gets it right the first time (…) the imperative is to learn from failure, adapt, and learn again.” (p. 203) ” If you want to solve hard problems, have hard problems” (Brewster Kahle) … ”it is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.” (p. 205) ” The single greatest predictor of how much value we get out of our cognitive surplus is how much we allow ourselves to experiment, because the only group that can try everything is everybody.” (p. 207) ” The opportunity before us (…) is enormous; what we do with it will be determined largely by how well we are able to imagine and reward public creativity, participation, and sharing.” (p. 212)
- - take a hint: keys to looking in/out - give a hint: links, pictures, questions