Hyödynnä metsän luonnontuotteet -seminaari 5.2.2020 Oulu

1. KOIVUN
HYÖDYNTÄMINEN
KOSMETIIKAN RAAKA-
AINEENA
Terhi Pesonen (Head of R&D, skin care)
5.2.2020

2. LUMENE
Introduction
Roots of the Brand
Arctic/Nordic Ingredients found in
Lumene products
”NORDIC HYPE”
CASE STUDY: Birch Derived
Ingredients

3. LUMENE - Finnish lake Lummenne and Latin word lumen for “light”
Pharma heritage:
Noiro, subsidiary of Orion launched brand called
Lumene in 1970.
2005 Lumene Group
Netsales: 2018: 70,2 milj. €
No. of employees: 400
Distribution markets: Finland, Sweden,
Baltics, Russia, US, China, UK (e-commerce)
Lumene products are designed, developed and
manufactured in Espoo.

5. Our aim is to increase the diversity and volumes of local Arctic
and Nordic ingredients, focusing on ingredients from side streams
of food and wood industry.
We prefer local partnerships and sustainable wild harvested
ingredients.
0
10
20
30
40
0
20000
40000
60000
80000
100000
2015 2016 2017 2018 2019
raw material usage /kg
Nordic raw material nbr
> 10 NEW
NORDIC RAW
MATERIALS IN
RD PHASE
+100%
Increase in diversity of Nordic
ingredients since 2015
x8
Increase overall volume usage of
Nordic ingredients since 2015
11
patents
ARCTIC & NORDIC INGREDIENT DIVERSITY

6. WOOD INDUSTRY:
BIRCH
SPRUCE
PINE
FOOD INDUSTRY:
COULDBERRY
BILBERRY
CROWBERRY
SEA BUCKTHORN
LINGONBERRY
MUSHROOMS:
CHAGA
SHEEP POLYPORE
FLOWERS:
MEADOWSWEET

7. LUMENE
Introduction
Roots of the Brand
Arctic/Nordic Ingredients found in
Lumene products
”NORDIC HYPE”
CASE STUDY: Birch Derived
Ingredients

8. WHY ALL THE HYPE AROUND NORDICS?
LIFE STYLE
“Sisu”, “Hygge”, “down-to-earth”
Stress releasing “Forest bathing”
Happiest country in the world**
NATURE
Finland has exceptionally rich, exotic
and pristine nature.
WATER
Purest water in the world*
Skin friendly pH, extreme purity, low
content of mineral salts
* F i n n i s h w a t e r q u a l i t y i s r a t e d a s n u m b e r o n e i n t w o d i f f e r e n t i n t e r n a t i o n a l r e s e a r c h e s . S e e U n e s c o W o r l d W a t e r A s s e s s m e n t P r o g r a m 2 0 0 3 a n d W o r l d W a t e r C o u n c i l 2 0 0 2
* * 2 0 1 9 W o r l d H a p p i n e s s R e p o r t

10. LUMENE
Introduction
Roots of the Brand
Arctic/Nordic Ingredients found in
Lumene products
”NORDIC HYPE”
CASE STUDY: Birch Derived
Ingredients

11. LUMENE USES DIFFERENT BIRCH DERIVED INGREDIENTS FOR DIFFERENT PURPOSES:
HYDRATION, ANTIOXIDANTS, NURTURING PROPERTIES, SCRUBBING, COLOURING…
BIRCH LEAF EXTRACT
BIRCH SAPBIRCH BARK SCRUBS
XYLITOL (BIRCH SUGAR)
BIRCH CHARCOAL CHAGA MUSHROOM

12. DEVELOPMENT PROCESS – FROM IDEA TO PRODUCT
2.
5.
FORMULATION,
CLINICAL IN VIVO TESTING
LAB TRIALS
GLOBAL SAFETY ASSESSMENT
FINDING PARTNERS
SECURING SUPPLY CHAIN
4.
3.
8.
6.
1.
SOURCING OF NEW POTENTIAL
INGREDIENTS
7.
SCALE UP,
COMMERCIALIZING
SECURING THE IDEA:
PATENTS, TRADEMARKS,
EXCLUSIVENESS
CHEMICAL COMPOSITION,
EFFICACY TESTS (IN VITRO),
SAFETY, TOXICITY ANALYSIS
CREATING CONCEPT:
FOLK LORES, TRENDS
Google trends
search interest for
“Birch Water” is
on the rise,
particularly in
2018.
“SUPERWATERS”

13. “Superfoods” - Nordic plants have evolved
in the wild over thousands of years to survive
and thrive under a uniquely disruptive and
challenging annual light cycle with 8 months
of darkness followed by continuous
summer light which gives Arctic plants
incredible antioxidant potency
KEY MESSAGE
2.
3.
1.
Raw materials sustainably sourced from
pure, pristine nature  globally competitive
Arctic/Nordic ingredients are trendy, globally
less known and therefore exotic.