Emirates Airways uses a variety of aircraft in its fleet and offers several luxury class options for passengers including first class suites, onboard showers, and dining services. It employs a premium pricing strategy and promotes the brand through advertisements, sponsorships, and its own magazine. Emirates also focuses on customer service and providing an excellent travel experience through its people, processes, and physical evidence across check-in, lounges, onboard amenities, and dining.

1. MARKETING MIX OF
EMIRATES AIRWAYS
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2.  FLEETS OF AIRLINES
THE EMIRATES A380
BOEING 777-300ER
BOEING 777-200LR
BOEING 777-300
BOEING 777-200
AIRBUS A330-200
AIRBUS A340-300
AIRBUS A340-500
PRODUCT STRATEGY
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3. FIRST CLASS
PRIVATE SUITE
PERSONALIZED DINING SERVICES
ONBOARD SHOWER SPA
ONBOARD LOUNGE
INFLIGHT ENTERTAINMENT
CHAUFFER DRIVE SERVICES
IN-FLIGHT SERVICES
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4. ENTERTAINMENT SERVICES
ICE SERVICES WHICH STANDS FOR
INFORMATION
COMMUNICATION
ENTERTAINMENT SERVICES
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5. INFORMATION
THIS ENABLES PASSENGERS
TO GET IN TOUCH WITH NEWS
AND SPORT HEADLINES FROM
BBC NEWS.
THEY CAN ALSO TAKE VIEW OF
FLIGHT'S EXTERNAL CAMERAS
OR FOLLOW THE PROGRESS OF
THE FLIGHT.
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6. COMMUNICATION
THIS FEATURE ENABLES CUSTOMERS TO MAKE CALLS,
SEND SMS VIA AERO MOBILE
CUSTOMERS CAN ACCESS INTERNET USING FLIGHTS
ONBOARD WI-FI SERVICES ‘ONAIR’
THEY ALSO HAVE IN-SEAT SATELLITE TELEPHONE
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7. ENTERTAINMENT
CUSTOMERS CAN ENJOY LIVE TV WITH THEIR OWN ‘ICE TV’
OVER 2000 ENTERTAINMENT CHANNELS
SEATS ALSO HAVE PSP’S TO PLAY FAVORITE GAMES
THEY ALSO HAVE LIST OF MAGAZINES OF EVERY
CATEGORY
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8. PRICE
USE OF PREMIUM PRICING STRATEGY
SEASONAL PRICING DISCOUNT
GREAT EMPHASIS ON SERVICE QUALITY
FREE TICKETS CHILDREN UNDER AGE OF THREE
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9. PLACE
EMIRATES AIRWAYS USE GEOGRAPHY SPECIFIC
STRATEGIES
ONLINE AND OFFLINE CHANNELS FOR RESERVATION
ONLINE SERVICES
-BOARDING PASS
-HOTEL RESERVATION
-CAR BOOKING
-FLIGHT STATUS
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10. PROMOTION
EMIRATES PUTS LOTS OF EFFORTS ON PROMOTION
IN STORE DISPLAYS
SPONSORSHIP'S
ADVERTISEMENTS
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11. SOME OF THEIR TAGLINES USED IN ADVERTISEMENTS
EMIRATES, THE FINEST IN THE SKY
BE GOOD TO YOURSELF. FLY EMIRATES
FLY EMIRATES. KEEP DISCOVERING
FLY EMIRATES, HELLO TOMORROW
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12. IN FLIGHTY ADVERTISEMENT'S
TV ADVERTISEMENT'S
IT OFFERS UNIQUE WAY TO ADVERTISE ON SINGLE CELL
AVOIDING ALL OTHER FORMS OF MASS MEDIA
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13. OPEN SKIES MAGAZINE
EMIRATES OWN OPEN SKIES MAGAZINE VOTED WORLD’S BEST BY
EXECUTIVE TRAVEL.
FEATURES INTERESTING PROFILE OF PUBLIC FIGURES SECTION OF
ARTICLES ON TRAVEL,TECHNOLOGY,HEALTH,BUSINESS.
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14. SPONSORSHIP'S
EMIRATES AIRWAYS CREATES BRAND IDENTITY MAINLY BY
SPONSORING MANY BIG EVENTS
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15. PEOPLE
STRONG POSITIVE CULTURE IN TERMS OF CULTURAL DIFFERENCES
TO PROMOTE COMMON GOAL AMONG EMPLOYEES
APPROPRIATE TRAINING TO
EMPLOYEES
CONTINUITY OF MANAGEMENT TEAM SINCE ITS CREATION
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16. PROCESS
CHECK IN COUNTERS
BAGGAGE SERVICES
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17. BUSINESS CLASS LOUNGE
MILLENNIUM AIRPORT HOTEL
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18. PHYSICAL EVIDENCE
COURTEOUS CABIN CREW AND EMIRATES SKILLED
EMPLOYEES.
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19. ICE SERVICES EMIRATES
UNFORGETTABLE DINNING
EXPERIENCE
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20. FEEL OF LUXURY IN BUSINESS CLASS AND FIRST CLASS
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