Geoscape Orientation

1. Welcome!!!

2. Agenda
 Who We Are
 Why Solar?
 The Geoscape Difference
 The Basics of Solar
 Geoscape’s Business

3. Who We Are

4. Founders
Michael Boches
Chief Executive Officer
• Finance & Admin
• Office Operations
• Strategy & New Markets
• Technology
Background
• 20-year career on Wall St
• Mergers & Acquisitions
• IPOs & Bond offerings
Jeffrey Chavkin
President &
EVP-Commercial Sales
• Commercial Sales
• Business Development
• SREC Trading
Background
• 20-year career trading
commodities for his own
account
Lee Watson
Chief Operations Officer &
EVP-Residential Sales
• Sales Team Management
• Field Operations
• Product Testing
Background
• 20-year career in residential
and commercial construction
• Sold residential hot tubs and
commercial advertising for
Yellow Book

5. Our Mission
We have a vision of a world
Without Fossil Fuels
Our mission is to inspire, educate,
and make it easy for our customers
to make a change

6. Our Core Values
 Value Creation
 Integrity
 Respect
 Teamwork
 Entrepreneurial Approach
 Flexibility

7. Why Solar?

8. Why The Solar Business?
The Sun produces 100 Billion
kWhs per second and has a life
expectancy of 5 Billion years
Clean, renewable Solar energy
replaces utility power
Solar saves more than it costs
We make going solar easy for our
customers
We can make money doing it

9. Proven, Reliable & Available
The first solar cells were created by Bell Labs in 1954
The same basic technology is used today, but the cells are
much more efficient
Solar panels are used to power critical systems like
satellites, remote weather stations, and roadside
emergency call boxes
Electric utilities are beginning to adopt solar because of
lower and predictable costs and to generate cleaner power

10. Why do people buy solar?
To Reduce their
Energy Costs
To Make Money
To Save the
Environment

11. Why The Solar Business?
• People have no choice
…They have to pay for electricity
And how much they have to pay….
… Keeps Going Up!

12. Why The Solar Business?
Electric rates have increased an average of 5% each year since 1970
and have more than doubled since 1992

13. Solar Economics
By producing their own clean solar energy,
People can drastically reduce their electric bill
For the Next 30 Years!
How Does Solar Help?
Average Residential Customer

14. Solar is a great Investment!
Investment Return
Gov’t
Incentives
Energy
Savings
SREC
Income

15. Solar is Good for the Environment
 Planting 5 acres of trees!
 Or not driving 1,000,000 miles!
 Or eliminating 300 tons of CO2!
A 10.0 kW system provides environmental benefits equal to:

16. The Geoscape
Difference

17. The Geoscape Solar Difference
Solar is not a side business
Deliver a superior experience
Make it easy and hassle-free
It isn’t enough to give customers what they want. To stand out requires
creating experiences that leave customers saying:
“Wow! I wish every business was like this.”
Commitment to our Customers:
Everything Matters!

18. Solar Done Right™
 Education and Transparency
 The most comprehensive education in the
industry
 Solar Easy Installation™
 Custom Design
 Premium Components
 Turnkey Process
 Dedicated Customer Experience Manager
Our commitment to an unparalleled customer experience
We give our customers everything they need to go solar with confidence and conviction
Peace-of-Mind Promise™
If a customer is not 100% satisfied with any aspect of the Geoscape Solar experience,
We Will Make It Right
 Finance
 Options and Innovation
 Solar Easy Care™
 Guaranteed Response Time
 Strong Extended Warranties
 Post Installation service

19. Solar Done Right™ Feels Like
 I learned more from Geoscape Solar than any other solar company
 Geoscape Solar helped me find the perfect financing solution
 Installing solar was easier than I ever imagined
 I am sure I chose the right company to go with for solar
 I feel confident and in good hands
 I was taken care of every step of the way
 They always kept me informed – even when things went wrong
 Choosing to go solar makes me feel smarter than my neighbors
 Solar is about doing good, and it is also about making a good
investment

20.  We don’t get fully paid until systems are fully installed
 6 - 10 months from contract to fully installed
 Strong referrals depend on great execution
 Everybody’s job affects how we do on the job, when we
get paid and how many referrals we get
Everyone Has Weight to Pull

21. Basics of Solar

22. Basics of Solar

23. The Basics of Solar
Types of Solar Panels
 Monocrystalline
 Most efficient and most expensive
 Polycrystalline
 Lower silicon content than Mono
 Thin Film
 Less expensive, but much less efficient
 BIPV
 e.g. Solar Shingles
 Thermal (Hot Water)
 No electricity – uses solar energy to heat liquid

24. Basics of Solar
Solar Cell
 Basic part of a solar panel
 Created by melting silicon in a
furnace, slicing off wafers and
chemically treating them.
 Produces about ½ of a volt
Solar Panel
 Basic Building Block of PV
Systems
 Made up of multiple solar cells
connected in series
 Our modules produce 250 – 335
watts

25. The Basics of Solar
Panel Quality
 Efficiency
 Tolerance
 Warranty
 Production Guarantee

26. Basics of Solar
String Inverter
 Lower cost
 Longer history
 No limit on panel size
Micro-inverter
 Greater design flexibility
 Panel-level monitoring
 No single point of failure
 Lower voltage system
 No “Christmas tree” effect

27.  Location
 Seasonality
 Shading
 Azimuth
 Panel Tilt
 Equipment Efficiency
 Panel degradation
 Soiling
Factors Impacting Solar Production

28. Connecting to the Grid
Connecting to the Grid
– Behind the Meter

29. Connecting to the Grid - Grid Supply
Connecting to the Grid

30. Installation Types
Roof Penetration
Ground Mount
Ballasted Car Port

31. Funding Options
Residential Non-Residential
Leases
Operating Leases
PPAs PPAs
Unsecured Loans Bank Loans
Home Improvement Loans Capital Leases

32. Geoscape’s
Business

33. Marketing
Sales
Office
Operations
Field
Operations
Accounting
Geoscape Solar’s Business
Customers

34. No Matter What Your Other Job Is
 Employee Referral Program
 Residential - $500 each
 Commercial - $15 per kW ($500 min. / $10,000 max.)
 No Annual Limits
 What Is a Good Referral?
 Owns their home
 Owner or senior manager of a business
 Director of a Non-profit
 Home or building has good solar access
Everyone Is In Sales!

35. Everyone Matters!
Everyone’s contributions
count
Open door policy
Not perfect, but trying
Commitment to our Team
Benefits & Rewards
Team and company meetings
W-2 Employees
We can’t do it without you!

36. Welcome!!!

37. Our Mission
Provide the public with energy alternatives to build a more sustainable future
passionate about contributing to a world, which does not depend on power from
fossil fuels. Our aim is to accelerate the adoption of solar technology across the
world to conserve our environment and provide an environmentally friendly,
sustainable and conflict-free power supply.
inspire, educate, and assist our clients in achieving their goals of cost stability,
energy independence, and environmental stewardship
make the planet cleaner and safer for ourselves, and for future generations
Integrity. Sustainability. Teamwork. Entrepreneurial approach. Respect. care,
integrity, teamwork, commitment and excellence. Value creation. Flexibility.
Achieve progress