Today's agenda includes helping with alphabetical order, introducing the mid-term exam, discussing plans for February 10th, recruiting a mentor, and introducing concepts from Marshall McLuhan. McLuhan discussed how new media initially mimics old media but eventually transforms into something new. When electronic media replaces print culture with oral/aural culture, it can lead to a more collective, global identity. The medium is the message, as the social effects of any technology result from the new scales it introduces.