Overview of Kodak

1. MANAGEMENT
GROUP MEMBER: HUONG TRUONG | GEORGE CHUKWURAH |DANIEL TETRAULT | DIVISHA THAKKAR
PERATI N

2. PR JECT AGENDA
ORGANIZATIONAL PROFILE | ECONOMIC SECTOR
VISION & MISSION STATEMENT
SWOT ANALYSIS & PORTER’S FIVE FORCES
ASSETS |OPERATING EFFICIENCY|LIABILITIES & STOCKHOLDERS EQUITY
I N T R O D U C T I O N
F I N A N C I A L A N A L Y S I S
B U S I N E S S & I T S E N V I R O N M E N T
R E C O M M E N D A T I O N

3. INTR DUCTI N
1880
A M E R I C A N
TECHNOLOGYCOMPANY
 Imaging solutions
 Functional and digital print markets.
 Entertainment imaging and commercial films
EASTMAN DRY
PLATE COMPANY
Founded by
GEORGE EASTMAN
VISION : Our heritage has been and our future is to be the World Leader in Imaging
At Kodak, we believe that by doing well by
shareholders also means doing right by
customers, employees, neighbors, and
suppliers. With that in mind, Kodak operates
its facilities, and designs and markets its
products and services , not only to increase
shareholder value, but also to promote
development of the individual, the well
being of the community, and respect for
the environment

4. BROWNIE
The Brownie was the first
affordable camera produced
for the mass
16mm KODACOLOR film
16 mm Kodacolor film allows amateur
cinematography to shoot color movies.
KODACHROME
Kodachrome was one of the first successful
color materials and was used for both
cinematography and still photography
1900
1928
1935
1988 KODAK employment peaks at 144,000
1997 Stock price hit an all-time high at $94

5. 2001
Dec
2010
Jan
2012
Sep
2013
KODAK files for Chapter 11 bankruptcy
STOCK PRICE
started to fall
STANDARD & POORS
removed Kodak from its S&P 500 index
Emerged from Bankruptcy
BUSINESS RESTRUCTURING
N W

6. 5,148
2,116
1,798
1,543
-764
-123 -80
15
2011 2014 2015 2016
REVENUE, NE T INCOME ($ M)
Revenue Net income
P O S T B A N K R U P T C Y
FINANCIAL ANALYSIS
Market capitalization 2011: 97.18 millions
Market capitalization 2016: 483.7 millions

7. FINANCIAL ANALYSIS
4,678
2,556
2,138
1,776
30,838.18
18,145
7,028
2,257
2,035
1,849
12,003
13,128
2,350
299
103
-73
18,835
5,017
2011 2014 2015 2016 FUJIFILM 2016 XEROX 2016
TOTAL ASSETS, LIABILITIES, EQUITY ($ M)
T. Assets T. Liability T. Equity
P O S T B A N K R U P T C Y

8. FINANCIAL ANALYSIS
P O S T B A N K R U P T C Y
4.48
4.54
5.3
4.98
3.87
4.5
6.43
4.7
4.27
0.68
4.18
7.47
2011 2014 2015 2016 FUJIFILM 2016 XEROX 2016
OPERATING EFFICIENCY:
KODAK VS FUJIFILM VS XEROX
Acc Receivable Turnover INV Turnover

9. WHAT ARE PROBLEMS
OF KODAK
HOW KODAK CAN SUSTAIN
GROWTH AND STABILITY

10. The project will find out the problem then develop
recommendations for the future direction of Kodak by
analyzing this business and its environment.

11. SWOT
ANALYSIS

12. STRENGTHS
SWOT
ANALYSIS
WORLD’S MOST
RECOGNIZED BRANDS
D I V E R S I F I E D
P O R T F O L I O
WORLDWIDE
DISTRIBUTION
TECHNOLOGICAL
ADVANCEMENT
S o c i a l r e s p o n s i b l e
r e p u t a t i o n

13. STRENGTHS
SWOT
ANALYSIS
WORLD’S MOST
RECOGNIZED BRANDS
D I V E R S I F I E D
P O R T F O L I O
WORLDWIDE
DISTRIBUTION
TECHNOLOGICAL
ADVANCEMENT
S o c i a l r e s p o n s i b l e
r e p u t a t i o n
WEAKNESSES
NEGATIVE
P R E S S
SHORT TENURE
OF CEO
L A C K O F
MARKETING ORIENTATION
N O T E F F I C I E N C Y
OPERATION MANAGEMENT
p r i c e d i f f e r e n t i a t i o n

14. STRENGTHS
SWOT
ANALYSIS
WORLD’S MOST
RECOGNIZED BRANDS
D I V E R S I F I E D
P O R T F O L I O
WORLDWIDE
DISTRIBUTION
TECHNOLOGICAL
ADVANCEMENT
S o c i a l r e s p o n s i b l e
r e p u t a t i o n
WEAKNESSES
NEGATIVE
P R E S S
SHORT TENURE
OF CEO
L A C K O F
MARKETING ORIENTATION
N O T E F F I C I E N C Y
OPERATION MANAGEMENT
p r i c e d i f f e r e n t i a t i o n
OPPOTUNITIES
NEW
M A R K E T S
P R O D U C T L I N E S
STRATEGIC ALLIANCES
INFORMATION
S Y S T E M
IMAGININGTECHNOLOGY
HIGH PROFIT
HEALTHCARE

15. NEW
STRENGTHS
SWOT
ANALYSIS
WORLD’S MOST
RECOGNIZED BRANDS
D I V E R S I F I E D
P O R T F O L I O
WORLDWIDE
DISTRIBUTION
TECHNOLOGICAL
ADVANCEMENT
S o c i a l r e s p o n s i b l e
r e p u t a t i o n
WEAKNESSES
NEGATIVE
P R E S S
SHORT TENURE
OF CEO
L A C K O F
MARKETING ORIENTATION
N O T E F F I C I E N C Y
OPERATION MANAGEMENT
p r i c e d i f f e r e n t i a t i o n
OPPOTUNITIES
M A R K E T S
P R O D U C T L I N E S
STRATEGIC ALLIANCES
INFORMATION
S Y S T E M
IMAGININGTECHNOLOGY
HIGH PROFIT
HEALTHCARE
THREATS
COMPETITION
FROM RIVALS
NEGATIVE PERCEPTION
PRICE W A R
CUSTOMER
PREFERENCE
Re d u c t i o n i n p r i n t m a r ke t
COSTS OF INVESTMENT
EMERGENCE OF NEW TECHNOLOGY

16. P TER’S FIVE F RCES
Threat of new
Entrants
I N D U S T R Y
C O M P E T I T I O N
Buyer Bargain
Power
Supplier
Bargain
Power
Threat of
Substitution

17. P TER’S FIVE F RCES
Threat of new
Entrants
I N D U S T R Y
C O M P E T I T I O N
Buyer Bargain
Power
Supplier
Bargain
Power
Threat of
Substitution
LOW
MODERATE
HIGH

18. REC MMENDATI N

19. NEW
STRENGTHS
SWOT
ANALYSIS
WORLD’S MOST
RECOGNIZED BRANDS
D I V E R S I F I E D
P O R T F O L I O
WORLDWIDE
DISTRIBUTION
TECHNOLOGICAL
ADVANCEMENT
S o c i a l r e s p o n s i b l e
r e p u t a t i o n
WEAKNESSES
NEGATIVE
P R E S S
SHORT TENURE
OF CEO
L A C K O F
MARKETING ORIENTATION
N O T E F F I C I E N C Y
OPERATION MANAGEMENT
p r i c e d i f f e r e n t i a t i o n
OPPOTUNITIES
M A R K E T S
P R O D U C T L I N E S
STRATEGIC ALLIANCES
INFORMATION
S Y S T E M
IMAGININGTECHNOLOGY
HIGH PROFIT
HEALTHCARE
THREATS
COMPETITION
FROM RIVALS
NEGATIVE PERCEPTION
PRICE W A R
CUSTOMER
PREFERENCE
Re d u c t i o n i n p r i n t m a r ke t
COSTS OF INVESTMENT
EMERGENCE OF NEW TECHNOLOGY

20. NEW
STRENGTHS
SWOT
ANALYSIS
WORLD’S MOST
RECOGNIZED BRANDS
D I V E R S I F I E D
P O R T F O L I O
WORLDWIDE
DISTRIBUTION
TECHNOLOGICAL
ADVANCEMENT
S o c i a l r e s p o n s i b l e
r e p u t a t i o n
WEAKNESSES
NEGATIVE
P R E S S
SHORT TENURE
OF CEO
L A C K O F
MARKETING ORIENTATION
N O T E F F I C I E N C Y
OPERATION MANAGEMENT
p r i c e d i f f e r e n t i a t i o n
OPPOTUNITIES
M A R K E T S
P R O D U C T L I N E S
STRATEGIC ALLIANCES
INFORMATION
S Y S T E M
IMAGININGTECHNOLOGY
HIGH PROFIT
HEALTHCARE
THREATS
COMPETITION
FROM RIVALS
NEGATIVE PERCEPTION
PRICE W A R
CUSTOMER
PREFERENCE
Re d u c t i o n i n p r i n t m a r ke t
COSTS OF INVESTMENT
EMERGENCE OF NEW TECHNOLOGY

21. MARKETING
RE- RIENTATI N
R E B U I L D I N G
MARKETING DEPARTMENT
NICHE MARKET
C O N S O L I D AT I O N
BUSINESS
INTELLIGENCE
B R A N D
REPOSITIONING

22. R E B U I L D I N G
MARKETING DEPARTMENT
NICHE MARKET
C O N S O L I D AT I O N
BUSINESS
INTELLIGENCE
B R A N D
REPOSITIONING
H I G H Q U A L I T Y P R O D U C T
INNOVATION
C U S TO M E R
C E N T R I C

23. R E B U I L D I N G
MARKETING DEPARTMENT
NICHE MARKET
C O N S O L I D AT I O N
BUSINESS
INTELLIGENCE
B R A N D
REPOSITIONING
H I G H Q U A L I T Y P R O D U C T
P R O F E S S I O N A L
P H O T O G R A P H Y
R E T R O
U S E R S
INNOVATION
C U S TO M E R
C E N T R I C
BUSINESS
INTELLIGENCE
D A T A A N A L Y S I S

24. P R O F E S S I O N A L
P H O T O G R A P H Y
R E T R O
U S E R S
D A T A A N A L Y S I S
WHAT DRIVES CATEGORY DISCUSSIONS

25. P R O F E S S I O N A L
P H O T O G R A P H Y
R E T R O
U S E R S
D A T A A N A L Y S I S
SOCIAL MEDIA PLATFORM
PHOTOS SHARING
C O N N E C T I O N M A K I N G
P R O F E S S O N A L P O R F O L I O

26. SOCIAL MEDIA PLATFORM
PHOTOS SHARING
C O N N E C T I O N M A K I N G
P R O F E S S O N A L P O R F O L I O
FORWARD INTERGRATION
DIGITAL APPS | CLOUD SERVICES | SOFTWARES

27. FORWARD INTERGRATION
DIGITAL APPS | CLOUD SERVICES | SOFTWARES
IN-HOUSE INFORMATION SYSTEM
DEPARTMENT
DIVERSIFY
BIGDATA / CLOUD SERVICES / DIGITAL IMAGING

28. DIVERSIFY
BIGDATA / CLOUD SERVICES / DIGITAL IMAGING
CLOUD BASED IMAGING SOLUTIONS
F O R M I C R O S C O P E I M A G E / D I G I TA L X - R AY
Research sharing
Users (Scientists, doctors, patients,…) Registration
Image Review
Long Term Archive
Web Based Collaboration
Cloud Based Backup & Disaster Recovery
Information Portal

29. THANK YOU
QUESTIONS ?