Keynote at Polish - German Startup Weekend - October 23-25 2015

1. LEAN
STARTUP
MICHAEL KACPRZAK
CEO & Co-founder @ Spotbeans
Founder & Lean | Agile Coach @ Switch2Agile
mkacprzak@spotbeans.com
startupweekend.pl
Szczecin October 23-25 2015

2. IDEA
PRODUCT

3. JUST
HACK
IT !!

5. H O W D O Y O U
KNOW YOU ARE
B U I L D I N G T H E
RIGHT THING ???

6. ARE YOU SOLVING
T H E R I G H T
PROBLEM ???

7. ARE YOU SOLVING
A N Y
PROBLEM ???

8. ARE YOU SOLVING A
PROBLEM SOMEONE
WOULD BE WILLING TO
PAY FOR ???

9. 98%

10. 2%

11. BLINDLY SHIPPING
PRODUCTS IS RISKY
AND EXPENSIVE …

12. A STARTUP IS A HUMAN
INSTITUTION DESIGNED
TO DELIVER A NEW
PRODUCT OR SERVICE
UNDER CONDITIONS OF
EXTREME UNCERTAINTY.
ERIC RIES
„

13. DESIGN
THINKING

14. EARLY VALIDATION

15. VALIDATING
THE PROBLEM

16. VALUE PROPOSITION CANVAS

17. LEAN CANVAS

18. VALIDATING
THE MARKET

20. LEAN UX

21. IDEA = HYPOTHESIS

22. IDEA = HYPOTHESIS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS

23. IDEA
PRODUCTDATA
BUILD
(DESIGN)
LEARN
MEASURE

24. Elements of UX

25. LEAN UX tools

27. Google Design Sprint

28. AGILE
SOFTWARE
DEVELOPMENT

29. Cross-functional
&
Co-located

30. Build the
MVP

31. Less is More

32. OUTCOME, NOT
OUTPUT

33. Iterate Fast …
fail fast …
learn fast …
stay lean.

34. IDEA
PRODUCTDATA
BUILDLEARN
MEASURE

35. VALIDATING
THE PRODUCT

37. GROWTH
HACKING

38. Growth Hacking Iceberg
Growth Hacking Iceberg
Viral Growth
Landing Pages Optimization
SEO
SEM
E-mail marketing
PR
Copywriting
Analytics
Advertising

39. A/B Test the
hypothesis

40. IDEA
PRODUCTDATA
BUILDLEARN
MEASURE

42. LEAN STARTUP
D E S I G N
THINKING
LEAN UX
A G I L E
S O F T W A R E
DEVELOPMENT
G R O W T H
H A C K I N G