Design planning 2019 definition

DESIGN
PLANNING
2019. Nov. 24
Michael Lee
Dream Designer
Entrepreneurial Alchemist
Nomadic EntreLeader

DESIGN PLANNING / EntreLeadership Plus _ 2019 © Michael Lee
2REFERENCE
Written by Michael Lee (2019, CreBiz Factory Books)Written by Chungshik Nam (2014, Human Cube)

PLANNING1.
1. Definition
2. Difference Between Planning and Plan
3. Process
4. Features

41.1 DEFINITION
PLAN ·NING (企 ·划)
“The PROCESS of THINKING about the activities required to achieve a DESIRED GOAL…It involves the
CREATION & MAINTAINTANCE of a plan” (Wikipedia).
“Deciding in advance what to do, how to do it, when to do it, and who is to do it. Planning bridges the gap
from where we are to here we want to go” (Harold Koontz and Cyril O'Donnell. Principles of Management: An Analysis of
Managerial Functions, 2008).
“A concept of executive action that embodies the skills of anticipating, influencing and controlling the nature
and direction of change” (Dalton McFarland. Management: Principles & Practices, 1974)

51.1 DEFINITION
企 = 人 + 止
[Oracle Bone Script]
[Person] [Feet]
① Plan, aim, promote
② Attempt
③ Expect, wish
In Oracle Bone Script (1250~1050 BC), person’s foot is larger than normal size.
It means to “Stand on his/her tiptoes in order to start something.”
1. Stand on his/her tiptoes in order gaze out or get a better sight
1.1 Why do people gaze out by standing on their tiptoes?
- People are satisfactionless.
- People are aware of the problem in current situation and look for better values.
- People intentionally stand on their tiptoes and gaze at a better world over
the fence.
1.2 What do people look for?
- People gaze at the certain target, not leisurely see the scenery over the fence.
- People think a clear/desired goal (why planning?)
- Planning starts when people clearly set up the goal of planning.

61.1 DEFINITION
企 = 人 + 止
[Oracle Bone Script]
[Person] [Foot]
① Plan, aim, promote
② Attempt
③ Expect, wish
In Oracle Bone Script (1250~1050 BC), , person’s foot is larger than normal size.
企 (qi) describes “Stand on his/her tiptoes in order to start something.”
2. Stop his/her feet
2.1 Why do people stop their feet?
- People face the challenge which prevent them from achieving a desired goal.
2.2 What do people do in stopping their feet?
- People think when they face the challenge.
- People look for the solution, by getting obstacles out of the way and achieving
a desired goal.

71.1 DEFINITION
划 = 戈 + 刂
[Draw,
Scratch]
[Knife]
① Cut
② Scratch
③ Draw
Figure drawing something with grasping brush
In Bronze Script (11th ~ 2nd century BC), 划 (hua) use 人 (person) instead of 刂 (knife).
It describes a person who draw something with grasping brush.

1.1 DEFINITION
• Accurately SEE the OPPORTUNITY
• The essence of planning is PROBLEM SOLUTION.
8
[ Insight Glasses ]
Entrepreneurs
SEE the opportunity of SOLUTION
by wearing INSIGHT GLASSES.

9
PLANNING is a process
“OF THE PEOPLE,
FOR THE PEOPLE,
BY THE PEOPLE.”
“In Planning, Human Being Is the KEY of PROBLEM SOLUTION!”
Because two Chinese characters of planning (企划) has “人.”
1.1 DEFINITION

101.1 DEFINITION
The PROCESS of THINKING about the activities
required to achieve a DESIRED GOAL.
It involves 2 modules: Problem-Identifying (Discover & Define)
and Problem-Solving (Develop & Decide).”
“
”

111.2 DIFFERENCE BETWEEN PLANNING & PLAN
PLANNING PLAN
• A Process
• A primary function of management
• Long-term objectives
• Common to all plans ()
• Aim at structural changes
• Broad goals, which development plans seek to achieve
• Strategical planning (企划)
• Answer “Why?” & “What?”
• A Document
• NOT a function of management
• Short-term objectives
• Vary from plan to plan (tactical)
• Aim at quantitative changes
• Planed with greater precision
• Tactical action plan (計划)
• Answer “How?”
計 (“count or plan”) = 言 (“say”) + 十 (“ten or all”).

121.3 PROCESS
Discover
the Problem
Define
the Problem
Problem-Identifying
Develop
the Solution
Decide
the Solution
Problem-Solving
PROBLEM
= Point of View
SOLUTION
= A Desired Goal
PLANNING = Problem Solution

131.3 PROCESS
P
(80%)
S
(20%)

141.4 FEATURES
• Goal-oriented
• Primary function
• All-pervasive
• Mental exercise
• Continuous-process
• Involve decision making
• Forward looking
• Flexible
• An integrated process
• Include efficiency and effectiveness dimension
• Dynamic process

15FACILTATOR
Michael Lee (이창휘, 李昌辉)
mikelee1129@gmail.com
+ 82 10 8225 7460
michaellee1129
dreambuilder4u
dreamdesigner4u
/in/michaellee1129
www.michaellee1129.com
/michaellee1129

MICHAELLEE
Dream
Designer
Entrepreneurial
Alchemist
Nomadic
EntreLeader
• Honorary Professor, Budapest Metropolitan University
• Author, Bibimbap Design Thinking Workbook
• Founder, YES! Camp & YES! Startup
• CEO, CreBiz Factory
• CEO, CreBiz Factory Books
• Founding Chairman, G20 Young Entrepreneurs’ Alliance
(2010)
• President, G20 YEA Korean Delegates (2010~2017)
• Member, B20 Taskforce (2015~2018)
• G20 YES Summit 2014 Sydney, Australia
• Global Entrepreneurship Forum 2014 Riyadh, Saudi Arabia
• Daejeon Innovation Forum 2014 Daejeon, South Korea
• Global HR Forum 2015 Seoul, South Korea
• Global Youth Leadership Forum 2016 Santander, Spain
• FIN 2017 Porto, Portugal
• 5G Citizens International Congress 2018 Brussels, Belgium
• YES! Startup 2018 Chengdu, China
• World Youth Leaders Forum 2018 Hangzhou, China
• F3 2019: The Future Finder Forum, Shenzhen, China

Design planning 2019 definition

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