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Etops – Shifting the paradigm for asset management operations
                                                                                                                                                                                                                                                                                                                    ®




 1           Our vision and business focus                                                                                                        2                            Our key impacts – Your competitive advantage

 Our vision                                                                  Business focus                                                       1                      Concentration on core                          2   Operational stability                       3    Speed to market
                                                                                                                                                                         competencies
 We want to be the leader in establishing                                    Strategic outsourcing, advisory
 a sustainable, stable, agile and entre­                                     and project management services
 preneurial investment management                                            across the entire investment                                        Use your resources for what you                                      Operating models even                            Our experienced specialists and
 landscape. Together with our clients we                                     operations value chain.                                             are best at. We do the rest.                                         the most sophisticated investors                 network of experts will multiply
 create the investment management                                                                                                                                                                                     can rely on.                                     your speed.
 world of tomorrow.



The new breed of asset managers – Stable and agile
                                                                                                                                                  4                      Flexibility                                    5   Client relationships and                    6    Cost efficiency
                                                 Stability                                                                                                                                                                  retention
 Stability




                                                 ●   Sophisticated and professional
                                         ®
                                                 ●   Rigorous and reliable                                                                       Etops builds business models for                                     Industry­leading customized                      All the benefits of a fully
                                                 ●   Robust and scalable                                                                         maximum adaptability.                                                reporting and client service                     institutional set­up combined with
                                                 ●   Transparent to investors                                                                                                                                         solutions.                                       significantly lower fixed costs.

                                                 Agility
                                                 ●   Ability to seize opportunities more quickly than the competitors
                                                 ●   Highly adaptable
                                                 ●   Entrepreneurial
                               Agility           ●   Cost effective




 3           What we do for whom                                                                                                                  4                            Services along the life cycle

              Single Fund Managers                          Fund of Hedge Funds                     Asset & Wealth Managers




                                                                                                                                                  Business development
                                                              Advisory services
 Efficient projects     Practical and proven     Implementation           Enhanced speed of      Focus on agility and
 with implemented       solutions                focus                    implementation         stability                                                                                                                                                                                                  ®
 turn­key solutions




                                                      Business process outsourcing
                                                                                                                                                                          0                                80                                 150                                500+       AuM (In Mio. USD)
 Take over end­to­end   Provide maximum          Implement modern         Outsourcing team       Fixed costs to         Significant efficiency
 operations processes   gain in flexibility in   and state­of­the­art     appears as             become variable        gains through
                        terms of capacity        operations business      integrated in client   costs                  economies of scale                                 Start-up                             Ramp-up                             Evolve                         Next level
                        and business model       model                    company                                       and lower fixed costs
                                                                                                                                                  Sample services




                                                                                                                                                                          • Design and implement key           • Establish »due diligence       • Re-design legacy system          • Review legacy operational
                                                                                                                                                                            infrastructure (middle office,       readiness«                       architecture and process           infrastructure and processes
                                                                                                                                                                            reporting, risk, reconciliation)   • Prepare for complex client       workflow                         • Outsourced middle office to
                                                     Funds (regulated/unregulated)                                                                                        • Create efficient outsourced          reporting and risk manage­     • Strategic projects                 reach efficient growth path
                                                                                                                                                                            COO and middle office                ment requirements                (distribution, partnerships,
                                                                                                                                                                            function                           • Develop new products and         JVs, M&A)
                                                             Managed accounts                                                                                                                                    integrate into operations      • Outsourced middle office to
                                                                                                                                                                                                               • Assume COO and middle            become fully institutional
                                                                                                                                                                                                                 office function                  and efficient




                                                                Etops AG | Bahnhofstrasse 16 | CH-8808 Pfaeffikon | Tel +41 55 417 57 57 | Fax +41 55 417 57 58 | etops.ch | info@etops.ch
Etops – Shifting the paradigm for asset management operations
                                                                                                                                                                                                                                                                                           ®




 5           Our services along the value chain                                                                                                 6            Targeted know-how and experience base

Strategic/                    Client services           Investment                  Product                    Specialized                                                                             Asset/wealth/fund managers
business services                                       services                    management                 tools


• Business build up         • Reporting services       • Implementation of        • New product set-up        • Quantitative analysis
                                                                                                                                                               Infrastructure and                        Middle office and                          Projects and
                              (regular reporting,        performance tools                                      tools                                          systems                                   operations                                 general management
• Business planning,          complex/quantitative                                • Shadow accounting
  restructuring               reporting)               • Planning & project                                   • Risk management                              • Customized and targeted build up        • Full take over of asset management        • Management of strategy projects
                                                         management of            • Trade processing/           tools                                          of portfolio management, middle           operations
• Strategic and             • Client due diligence       investment systems         reconciliation                                                             office and reporting solutions                                                      • Management of operations and




                                                                                                                                              Content
  operations project          preparation                                                                     • Trading/execution                                                                      • Partial take over of selected               infrastructure projects
  management                                           • Performance analysis     • Valuation/NAV               tools                                        • Implementation and customization of       operations processes (e.g. reporting,
                            • RFP preparation                                       reconciliation                                                             standard/off-the-shelf systems            compliance, risk management,              • Business start-up, growth and
• Business services                                    • Complex/quantitative                                 • Development of                                                                           project management)                         restructuring projects
  (audit administration,    • Marketing material         analysis                 • Flow administration         customized middle                            • Pragmatic tools and solutions
  marketing, HR,              services/support                                      (fees, rebates)             office operations tools                        (reporting, risk, compliance,           • Operations set-up, restructuring and      • Targeted and efficient tool and
  accounting, MIS,                                     • Risk management                                                                                       quantitative analysis)                    build-up projects                           process development e.g. reporting,
  compliance, risk                                       implementation           • FX hedging services for   • Compliance tools                                                                                                                     risk management, analysis tools
  management)                                                                       portfolios
                                                                                                                                                                                                                                                   • COO services for asset managers


                                                                                                                                                             • Built and implemented over a dozen      • Various clients under operations          • Over 20 years project management




                                                                                                                                            Experience and
                                                                                                                                                               systems for clients from scratch                                                      experience




                                                                                                                                              resources
                                                                                                                                                                                                       • Multiple asset manager set-ups
                                                                                                                                                             • Dedicated team of 4                       completed successfully                    • Dozens of international asset
                                                             IT Platform
                                                                                                                                                                                                                                                     management projects completed
                                                             (own/sourced)                                                                                   • Strong network of state-of–the-art      • Dedicated team of 7 (Switzerland,
                                                                                                                                                               external partners                         Bratislava)                               • Dedicated team of 5, thereof 2 very
                                                                                                                                                                                                                                                     senior project managers




 7           How we work – Sample/previous solutions                                                                                            8            Key facts and your contacts at Etops

Institutional asset          Single hedge fund          Single hedge fund          Institutional asset         Fund of Fund
manager                      start-up                   boutique                   manager                     provider                            Key Facts                                                           Founders


»Rationalize and            »Stable,                   »Fit for                   »UCITS III                  »Reviewed,
                                                                                                                                                Founding date                                                                               Michael Appenzeller
stabilize«                  efficient and              institutional              enabled and                 structured and
                                                                                                                                                January 2010                                                                                Founder/CEO
                            institutional«             sales«                     efficient«                  efficient middle
                                                                                                              office«                           Founders
We set up refined           We assisted the start­up   We helped our client       We helped a leading         A large fund of funds             Senior professionals from leading investment
business processes for      of a new single hedge      develop new tools and      institutional asset         provider needed a                 management firms
an institutional asset      fund, designing its core   adapt processes to more    manager build up an         thorough review of its                                                                                                        +41 79 276 71 61
manager, defined proven     infrastructure from        adequately suit the        UCITS III­ready infra­      middle office, shadow             Number of employees                                                                         m.appenzeller@etops.ch
and stable standards        operations systems to      requirements of            structure by implement­     accounting processes
                                                                                                                                                10
and took over the           business processes.        institutional investors.   ing the necessary           and system infrastruc­
operations. The client is   The fund was fully         The manager is now         system, reporting and       ture. We provided the
now able to run more        operational and due        able to run and display    process components,         review, implemented               Quality assurance partner                                                                   Pius Stucki
cost-efficient operations   diligence ready shortly    a state­of­the­art         resulting in scalable       the targeted state­of­            PricewaterhouseCoopers                                                                      Founder/COO
and display fully           after at very efficient    business. He was able to   operations for future       the­art core infrastruc­
institutional processes     set­up and running         and has substantially      growth, leaving the         ture and are now taking
to investors.               costs.                     raised his assets under    manager ready for an        over middle office                Locations
                                                       management.                efficient growth path.      functions to render the
                                                                                                              manager more cost                 Etops AG                             Etops (Slovakia) s.r.o.
                                                                                                              efficient and stable in its       Bahnhofstrasse 16                    Karadzicova 8/A                                        +41 76 428 11 92
                                                                                                              ongoing operations.
                                                                                                                                                CH-8808 Pfaeffikon                   SK-821 08 Bratislava                                   p.stucki@etops.ch
                                                                                                                                                Switzerland                          Slovakia




                                                          Etops AG | Bahnhofstrasse 16 | CH-8808 Pfaeffikon | Tel +41 55 417 57 57 | Fax +41 55 417 57 58 | etops.ch | info@etops.ch

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Etops at a glance

  • 1. Etops – Shifting the paradigm for asset management operations ® 1 Our vision and business focus 2 Our key impacts – Your competitive advantage Our vision Business focus 1 Concentration on core 2 Operational stability 3 Speed to market competencies We want to be the leader in establishing Strategic outsourcing, advisory a sustainable, stable, agile and entre­ and project management services preneurial investment management across the entire investment Use your resources for what you Operating models even Our experienced specialists and landscape. Together with our clients we operations value chain. are best at. We do the rest. the most sophisticated investors network of experts will multiply create the investment management can rely on. your speed. world of tomorrow. The new breed of asset managers – Stable and agile 4 Flexibility 5 Client relationships and 6 Cost efficiency Stability retention Stability ● Sophisticated and professional ® ● Rigorous and reliable Etops builds business models for Industry­leading customized All the benefits of a fully ● Robust and scalable maximum adaptability. reporting and client service institutional set­up combined with ● Transparent to investors solutions. significantly lower fixed costs. Agility ● Ability to seize opportunities more quickly than the competitors ● Highly adaptable ● Entrepreneurial Agility ● Cost effective 3 What we do for whom 4 Services along the life cycle Single Fund Managers Fund of Hedge Funds Asset & Wealth Managers Business development Advisory services Efficient projects Practical and proven Implementation Enhanced speed of Focus on agility and with implemented solutions focus implementation stability ® turn­key solutions Business process outsourcing 0 80 150 500+ AuM (In Mio. USD) Take over end­to­end Provide maximum Implement modern Outsourcing team Fixed costs to Significant efficiency operations processes gain in flexibility in and state­of­the­art appears as become variable gains through terms of capacity operations business integrated in client costs economies of scale Start-up Ramp-up Evolve Next level and business model model company and lower fixed costs Sample services • Design and implement key • Establish »due diligence • Re-design legacy system • Review legacy operational infrastructure (middle office, readiness« architecture and process infrastructure and processes reporting, risk, reconciliation) • Prepare for complex client workflow • Outsourced middle office to Funds (regulated/unregulated) • Create efficient outsourced reporting and risk manage­ • Strategic projects reach efficient growth path COO and middle office ment requirements (distribution, partnerships, function • Develop new products and JVs, M&A) Managed accounts integrate into operations • Outsourced middle office to • Assume COO and middle become fully institutional office function and efficient Etops AG | Bahnhofstrasse 16 | CH-8808 Pfaeffikon | Tel +41 55 417 57 57 | Fax +41 55 417 57 58 | etops.ch | info@etops.ch
  • 2. Etops – Shifting the paradigm for asset management operations ® 5 Our services along the value chain 6 Targeted know-how and experience base Strategic/ Client services Investment Product Specialized Asset/wealth/fund managers business services services management tools • Business build up • Reporting services • Implementation of • New product set-up • Quantitative analysis Infrastructure and Middle office and Projects and (regular reporting, performance tools tools systems operations general management • Business planning, complex/quantitative • Shadow accounting restructuring reporting) • Planning & project • Risk management • Customized and targeted build up • Full take over of asset management • Management of strategy projects management of • Trade processing/ tools of portfolio management, middle operations • Strategic and • Client due diligence investment systems reconciliation office and reporting solutions • Management of operations and Content operations project preparation • Trading/execution • Partial take over of selected infrastructure projects management • Performance analysis • Valuation/NAV tools • Implementation and customization of operations processes (e.g. reporting, • RFP preparation reconciliation standard/off-the-shelf systems compliance, risk management, • Business start-up, growth and • Business services • Complex/quantitative • Development of project management) restructuring projects (audit administration, • Marketing material analysis • Flow administration customized middle • Pragmatic tools and solutions marketing, HR, services/support (fees, rebates) office operations tools (reporting, risk, compliance, • Operations set-up, restructuring and • Targeted and efficient tool and accounting, MIS, • Risk management quantitative analysis) build-up projects process development e.g. reporting, compliance, risk implementation • FX hedging services for • Compliance tools risk management, analysis tools management) portfolios • COO services for asset managers • Built and implemented over a dozen • Various clients under operations • Over 20 years project management Experience and systems for clients from scratch experience resources • Multiple asset manager set-ups • Dedicated team of 4 completed successfully • Dozens of international asset IT Platform management projects completed (own/sourced) • Strong network of state-of–the-art • Dedicated team of 7 (Switzerland, external partners Bratislava) • Dedicated team of 5, thereof 2 very senior project managers 7 How we work – Sample/previous solutions 8 Key facts and your contacts at Etops Institutional asset Single hedge fund Single hedge fund Institutional asset Fund of Fund manager start-up boutique manager provider Key Facts Founders »Rationalize and »Stable, »Fit for »UCITS III »Reviewed, Founding date Michael Appenzeller stabilize« efficient and institutional enabled and structured and January 2010 Founder/CEO institutional« sales« efficient« efficient middle office« Founders We set up refined We assisted the start­up We helped our client We helped a leading A large fund of funds Senior professionals from leading investment business processes for of a new single hedge develop new tools and institutional asset provider needed a management firms an institutional asset fund, designing its core adapt processes to more manager build up an thorough review of its +41 79 276 71 61 manager, defined proven infrastructure from adequately suit the UCITS III­ready infra­ middle office, shadow Number of employees m.appenzeller@etops.ch and stable standards operations systems to requirements of structure by implement­ accounting processes 10 and took over the business processes. institutional investors. ing the necessary and system infrastruc­ operations. The client is The fund was fully The manager is now system, reporting and ture. We provided the now able to run more operational and due able to run and display process components, review, implemented Quality assurance partner Pius Stucki cost-efficient operations diligence ready shortly a state­of­the­art resulting in scalable the targeted state­of­ PricewaterhouseCoopers Founder/COO and display fully after at very efficient business. He was able to operations for future the­art core infrastruc­ institutional processes set­up and running and has substantially growth, leaving the ture and are now taking to investors. costs. raised his assets under manager ready for an over middle office Locations management. efficient growth path. functions to render the manager more cost Etops AG Etops (Slovakia) s.r.o. efficient and stable in its Bahnhofstrasse 16 Karadzicova 8/A +41 76 428 11 92 ongoing operations. CH-8808 Pfaeffikon SK-821 08 Bratislava p.stucki@etops.ch Switzerland Slovakia Etops AG | Bahnhofstrasse 16 | CH-8808 Pfaeffikon | Tel +41 55 417 57 57 | Fax +41 55 417 57 58 | etops.ch | info@etops.ch