1. Blog Post
5 Social Media Myths to Kickto the Curb!
Let’s face it, social mediais all the rage these days, and it’s not going
anywhereanytimesoon. Like anythingelse that ‘s popular, socialmedia
has its share of myths about it. No need to worry though; we’re going to
nip them in the bud!
1. I need an account on every social media account. This is so
untrue. You don’thave to have an active profileon every single
social mediachannel to be successful. Take time to think about
your social media content. Are you makingtutorials? Do you want
to spend time directly interacting with your onlinecommunity?
Do you post lots of pictures? It’s importantto take these questions
into consideration because each social mediaplatform lendsitself
to a differenttypeof content. Match your content to the correct
platform, and you can create social mediamagic!
2. I have to reach as many people as possible onsocial media.
It’s notnecessary to reach EVERYONE. It’s up to you to define
your target audience. Once you figureout who they are, go where
they are, and engage them. Build a rapportby being consistent in
telling your story.
3. Scheduling tools reduce engagement. This may have been true
in the past, but it doesn’thave to be now. There are a coupleof
things to keep in mind. First, choose the scheduling tool that
meets your needs. This can vary dependingon the social media
platform(s)you use. Second, your postsneed to be both relevant
and engaging to your audience. The fact that the post is scheduled
only goes to makethis even more important. Your audience
should alwaysfeel as though they are importantto you. Oneway
to ensurethis is through follow-up engagement. Asyour audience
commentson your posts, maketime to authentically engage them
by respondingin a way that answerstheir questionsand
addressestheir concerns.
2. 4. You can’t be active on social mediaand be productive
simultaneously. Like many other areas in life, organization and a
calendar can really be a game changer. Haveyou thought about
usingyour calendar to create a social mediaschedule? If not, you
seriously should. A social media scheduleallows you to create
consistency in your posts. When you’reconsistent, your audience
is then able to trustyou. This is a good thing because trust breeds
relationship! Also, a schedule helps to hold you accountable.
There is something about having things written down that
compelsus to get it done. In addition, a schedule allowsyou to
see what and when you posted. That way you won’tbe
redundant, butyou could perhapscreate a theme with a series of
related posts.
5. I have to have a certain number ofshares, comments,and
likes, or I’m not successful. Have you heard the saying “quality
over quantity?” That’s what you should be striving for. It’s up to
you to create a brand that has an emotional connection with its
audience. When you have this typeof connection, you have
created a community. Community membersareinvested in their
surroundings, and that’s exactly what you want from your
audience.
Now that we have separated truth from rumor, you can get started on
growingyour community. Willit have a name? Bey Hive, Beliebers, and
Swifties are already taken.
Not surewhere to start? Contact usat www.sageworld.com. Our world
is your world!
Facebook
Feeling overwhelmed by all you need to do to be successfulon social
media? Rest easy by checking outour list of 5 mythsyou can putto the
side so that you can start creating content that leads to community.
Twitter
Bury these #SocialMediamyths to bring life to your
#SocialMediaMarketingcampaign. #PromotionalProducts#Sales
#Business#Creative#Tech
3. LinkedIn
You’rein business, so time is definitely a commodity. Focuson what
gets resultsand discard the rest by checking out 5 myths on Social
MediaMarketing.