Frontier Social Investing Putting Impact First, 18th Microcredit Summit, Abu Dhabi UAE, March 14-17, 2016

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The Business Case for
Impact
“MORALITY, IT COULD BE ARGUED, REPRESENTS THE WAY THAT PEOPLE WOULD LIKE THE
WORLD TO WORK,WHEREAS ECONOMICS REPRESENTS HOW IT ACTUALLY DOES WORK.”

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What we do?
Kaamen: Arabic for potential, hidden, inherent, implicit.
Kaamen’s goal is to support organizations to design their economic and
social contracts with societies by adopting innovative business models,
tools and processes for higher impact and revenues.
We build an evidence-based business case for impact
Kaamen’s services include:
 Designing and implementing impact models and programs based on shared
interests that result in both economic and social value.
 Designing and implementing impact tools, processes and tangible metrics in
order to optimize value and returns for organizations (private and public),
social enterprises, foundations, not-for-profit and community-based
organizations.
 Designing and implementing innovative training programs in order to
support organizations to build capacity, instigate positive behavioral change
and increase engagement.

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Why impact models are good for
business?
4 billion people at the base of
the economic pyramid
constituting a $5 trillion global
consumer market.
Social value is not a cost.
Organizations can lead as
participants and beneficiaries of
social progress.
 Ex: Aramex, Ruwwad and
Jamalon.

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Methodology and Tools
DesignThinking:The DesignThinking process first defines the
problem and then implements the solutions, always with the needs of
the user demographic at the core of concept development.
Shared Interests: Solutions and models driven by economic and
social interests.
Theory of Change based on Logic/Impact Model
Impact Mapping and Metrics inspired by Social Return On Investment
Business (the user, the payer and the buyer) and Financial Models
Example: Alf Darb – Saudi Arabia

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