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Principles of
Trust-Centered
Leadership®
Dr. Mike Armour
Trust-Centered Leadership®
. . . measures every decision,
every action, and every
initiative against two goals.
Goal #1
Maximizing the
level of trust in
you as the
leader
Goal #2
Maximizing the
level of trust
within your
organization
What Is Trust
Trust is complete confidence that a
person or an organization will
consistently do what is right in every
situation.
Building this depth of
trust is the primary
agenda of TrustCentered Leadership®
Trust-Centered Leadership® does not
replace other types of leadership.
Instead, it enhances your chosen
leadership style and . . .
. . . intensifies
your credibility,
your leverage,
and your
impact as a
leader.
The following nine principles
lie at the heart of TrustCentered Leadership®
Principle
Number

Trust is not something that
we can earn. Instead . . .
Principle
Number

. . . trust is something that
others choose to bestow on
us.
Principle
Number

Like beauty, trust is in the
eyes of the beholder.
Principle
Number

Since the decision to
trust us is entirely in the
hands of others . . .
Principle
Number

. . . we must maintain
such stellar character and
conduct that we make it
easy for them to give us
their trust.
Principle
Number

Trust does not come with
your title.
It grows out of your
performance.
Principle
Number

Having a title gives you
authority.
Being trusted gives you
influence.
Principle
Number

These two factors – the
authority of your position
and your influence gained
through trust – determine
the maximum potential for
your leadership.
Principle
Number

As a leader you must be
trusted yourself before
you can strengthen trust
significantly within your
organization.
Principle
Number

Distrust engenders
distrust.
If you don’t trust your
people, it’s unlikely that
they will trust you.
Principle
Number

Trust is contextual.
Being trusted in one role
or function is no assurance
that we will be trusted in
others. Therefore . . .
Principle
Number

. . . when we take on new
roles or working
relationships, trustbuilding should be our
top priority.
Principle
Number

People fully invest their
trust in a leader only to the
degree that the leader helps
them feel safe, informed,
valued, respected, and
understood.
And a bonus principle . . .
When your goal is to
transform your
organization,
trust-formation must
precede transformation.
Here’s a Great Way to Learn More
about Trust-Centered Leadership®
This authoritative guide
explores every
dimension of TrustCentered Leadership®
See an Overview or
Order the Book
Coaching, Workshops, and
Keynotes on
Trust-Centered Leadership®
www.LeaderPerfect.com
Dr. Mike Armour

Copyright 2014
You are free to reproduce this presentation unedited
and with this copyright notice attached.
Trust-Centered Leadership and LeaderPerfect are registered trademarks of
Strategic Leadership Development International, Inc., Dallas, Texas

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Leadership: How to Become a Trusted Leader