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Disclaimer:
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Limited Special Offer...
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Table of Contents
Int...
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Introduction:
Welcome...
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Section 3: Setting up...
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mission and vision is...
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Want full PLR Right t...
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Chapter 1: What is Li...
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Currently, LinkedIn r...
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particular brand of ...
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What types of Ads Do...
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Sponsored InMail ads...
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Chapter 2: Why you s...
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Awesome Benefits
Let...
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Business Centric Int...
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Shocking Facts
Here ...
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numbers should give ...
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Section 2
Setting up...
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Chapter 3: What’s a ...
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LinkedIn is the larg...
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What are some of the...
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✓ Conversions: Linke...
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Chapter 4: What are ...
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Granted, you will ne...
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Chapter 5: How do yo...
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Refer to our last ch...
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Section 3
Setting up...
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Chapter 6: LinkedIn’...
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First, take a look a...
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✓ Your in-ad content...
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Chapter 7: Creating ...
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Here you will be abl...
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Chapter 8: Creating ...
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✓ Admins of Company ...
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Chapter 9: Managing ...
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For example, if you ...
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Chapter 10: Performa...
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You can download per...
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Section 4
Additional...
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Chapter 11: 10 do's ...
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it did at the beginn...
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Chapter 12: 10 don’t...
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to be overridden by ...
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bid by the competito...
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It will help you to ...
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Chapter 14: Shocking...
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Axway
Axway is a com...
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Conclusion:
We’re th...
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Top LinkedIn
Adverti...
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Linked in ads made easy special free report - How to use Linkedin Adds -Latest Training on LinkedIn Ads with PLR Grab it and Sell it as your Own

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Welcome to the latest and very easy to apply LinkedIn Ads Trainingguide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising.
I’m very excited to have you here, and I know this will be very helpful to you.
This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools and in the shortest time ever.

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Linked in ads made easy special free report - How to use Linkedin Adds -Latest Training on LinkedIn Ads with PLR Grab it and Sell it as your Own

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  2. 2. Page 1 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.
  3. 3. Page 2 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Limited Special Offer for You: Click Here to Download Your Video Training! http://4all.pw/go/linkedinbb/
  4. 4. Page 3 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Table of Contents Introduction 04 Section 1: LinkedIn Ads Basics Chapter 1: What is LinkedIn Advertising All About? 09 Chapter 2: Whyyou should use LinkedIn Ads for your Business 14 Section 2: Setting up a LinkedIn Company Page Chapter 3: What’s a LinkedIn Company Page? 20 Chapter 4: What are the Requirements for Adding a LinkedIn Company Page? 23 Chapter 5: How do you add a LinkedIn Company Page? 25 Section 3: Setting up your LinkedIn Ad Campaigns Chapter 6: LinkedIn’s Ad Specs & Advertising Guidelines 28 Chapter 7: Creating a LinkedIn Text Ad - Step by Step 31 Chapter 8: Creating Direct Sponsored Content - Step by Step 33 Chapter 9: Managing your Campaigns 35 Chapter 10: Performance & Reporting 37 Section 4: Additional LinkedIn Tips to consider Chapter 11: 10 do's to apply 40 Chapter 12: 10 don’ts to avoid 42 Chapter 13: Premium tools and Services 44 Chapter 14: Shocking Case Studies 46 Conclusion 48 Top LinkedIn AdsResources 49 SpecialOffer 50
  5. 5. Page 4 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Introduction: Welcome to the latest and very easy to apply LinkedIn Ads Trainingguide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising. I’m very excited to have you here, and I know this will be very helpful to you. This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools and in the shortest time ever. This training guide is comprised of 14 chapters organized into 4 sections. This is exactly what you are going to learn: Section 1: LinkedIn Ads Basics In Chapters 1 and 2, we’ll talk about: What is LinkedIn Advertising All About? And Why you should use LinkedIn Ads for your Business. Section 2: Setting up a LinkedIn Company Page In Chapters 3 through 5, we will talk about: What’s a LinkedIn Company Page? What are the Requirements for Adding a LinkedIn Company Page? And How do you add a LinkedIn Company Page?
  6. 6. Page 5 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Section 3: Setting up your LinkedIn Ad Campaigns In Chapters 6 through 10, we will talk about: LinkedIn’s Ad Specs & Advertising Guidelines, creating a LinkedIn Text Ad - Step by Step, Creating Direct Sponsored Content - Step by Step, Managing your Campaigns, and Performance & Reporting Section 4: Additional LinkedIn Tips to consider In Chapters11 through 14, we will talk about: 10 do's to apply, 10 don’ts to avoid, Premium tools and Services, and Shocking Case Studies. Well, it’s time for you to get the most out of LinkedIn Advertising for your business. I know you'll love this training. To Your Success, Aaron & Andrew Who We Are? We definitely are the solution for all your product creation limitations and headaches for your Internet Marketing Success. HQplrStore.com is an amazing monthly membershipsite whose principal
  7. 7. Page 6 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE mission and vision is to give you every single thing you need in order to build a good and really profitable business online. More importantly, we help you set up a profitable business on complete autopilot in the shortest possible time. There are 3 extremely important things you really need to have in order to make great money over the web: 1. The first thing you will need is a product with high quality and valuable information. 2. The second thing you need is an attractive, well written and good converting sales page. 3. Finally, you will surely need a quality sales funnel that will surely skyrocket your business: Squeeze page to build list, a quality report like this one (You got from us), follow up emails and a thank you page to deliver the product to the buyers We run a 100% NEW, Unique and only High Quality PLR-Trainings Factory based on the hottest and most lucrative markets online; and this is how we are so able to reach our strongest desire: give you every single thing you need to make your own highly lucrative and successful Internet marketing history. Thousands of dollars and countless hours is what it takes to run this type of factory, and that’s because we are the only creators of everything which is included inside every package. That’s who we are and we are so happy for you to enjoy our quality and we are so ready as well to give you a warm welcome to our membership.
  8. 8. Page 7 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Want full PLR Right to a Complete “LinkedIn Ads Business in a Box”: The Videos, Audios, PDF Guide, Report & a Lot More? Get “LinkedIn AdsBusiness in a Box” Monster PLR on Monday, with complete PLR for huge80% Off for 4 days only. You can sell them as your own & keep 100% profit with you. After 4days, the price will go to it’s normal price.
  9. 9. Page 8 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 1: What is LinkedIn Advertising All About? What is LinkedIn? LinkedIn is a business oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking. The key aspect that makes LinkedIn different from other social networking services is how it helps professional individuals and businesses to match on a single platform. Here, social interactions are based on the mutual benefit obtained by both parties having access to the single biggest online data base of career based resources. Most of LinkedIn’s revenues comes from selling access to its professional user data base to headhunters, recruiters, sales professionals and large corporations. This is because people “advertise” their skills and availability for work on the platform when they create a LinkedIn account and add their professional bios and work experience to it.
  10. 10. Page 9 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Currently, LinkedIn rightfully boasts about having more than 433 million registered users in their platform, with over 300 million active users and 106 million of those in the United States alone. LinkedIn’s popularity is due to how easy the platform makes it for employers to place their Job Postings and for job seekers to post their resumes and professional bios, which results in real world professional connections. LinkedIn users are scattered among 200 countries all over the world, and the main languages spoken by LinkedIn users are English, Spanish, Chinese, Arabic, French, Dutch, Russian and Japanese. The main types of professional connections that can be made on LinkedIn include: ✓ Job seeking users finding work at a given company through a job posting; ✓ Employers finding potential candidates for jobs through a job post or through a resume search; ✓ Users can follow different companies and watch for any opportunities for new job openings; ✓ Users can “Bookmark” job postings for which they would like to apply at a later date; ✓ Users can see who has visited their profiles and prepare for potential job offers What are LinkedIn Ads? LinkedIn Ads is a way to market on the LinkedIn platform to a highly targeted audience made up of professionals that already know what is that they are after. LinkedIn Ads are a great way to reach a global audience by promoting your
  11. 11. Page 10 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE particular brand of service right on a professional context that has been calibrated for business since day 1! It is very probable that you had not heard about LinkedIn ads up until this point, and we don’t really blame you for that, because LinkedIn is most commonly known as a social media platform for professionals, and it is often overlooked when it comes to advertising because marketers and planners do not see it as a consumer-centric place. To put it simply, marketers and planners tend to think of it as only a business to business platform with a smaller audience compared to what can be found by marketing on Google or Facebook, but bear with us, because we are about to blow out some facts and numbers for you to consider: ✓ While it has a smaller audience when compared to Google or Facebook, consider that it is still has a 300 million people audience, and over 100 million of those people are from the US alone. ✓ The targeting options are pretty narrow thanks to how LinkedIn works. It is ideal when you are looking to target people by job title, type of employer, role in the company where they work, employment status, skills and interests. ✓ Professional bios contain much more up to date information than what can be found on a Facebook profile. Remember that this is a platform designed exclusively for professional networking
  12. 12. Page 11 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE What types of Ads Does LinkedIn Offer you? Much like any other online advertising platform, LinkedIn offers you a wide variety of ad types to promote your brand or content. However, these types of ads are tailored to deliver career-related material that can be of use to your intended audience, to build your brand awareness and to get more leads within LinkedIn. The LinkedIn’ Campaign Manager is a platform where you will be able to deliver highly relevant, targeted messages to unique audiences by using: text ads and sponsored content. Text Ads: Text ads have been designed to drive action on high quality leads within any budget. They are easy to create and deliver, and will allow you to stay on budget because you will be able to choose whether to pay for clicks or impressions! Sponsored Content Ads: This type of ads will allow you to promote your content to the largest online professional network and deliver it on any desktop or mobile device. Sponsored content ads are great when you are looking to engage more people with your updates, whether by telling them about an upcoming event or by sharing a piece of written content with them. Besides Text Ads and Sponsored Contents Ads, LinkedIn offers you other Advertising products, such as Sponsored InMail Ads, Dynamic Ads, and Display Ads.
  13. 13. Page 12 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Sponsored InMail ads: One of the best ways to reach the kind of people that matter the most to you and your business is by getting to them right in their mail inboxes. “InMail Ads” will deliver your content to your targeted audience in their LinkedIn mail inboxes. Dynamic ads: Deliver creative content through responsive display ads in the LinkedIn platform on any device. Dynamic ads will allow you to personalize your message and creative copy, to target the audiences that matter and to measure your performance! Display ads: Display ads will allow you to deliver display ad campaigns on desktop devices for optimal placement and outreach. High viewability and engagement is a given when you start delivering display ads on LinkedIn! Stay with us as we will be telling you the reasons why you should use LinkedIn ads for your business in our next chapter! Access the complete version of the training clicking here
  14. 14. Page 13 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 2: Why you should use LinkedIn Ads for your Business LinkedIn is a social networking site like no other because people in there already knew what they were after when they signed up: to advance their careers. So advertising to these people becomes much less tricky than it would be to advertise to people on other social media platforms such as Facebook, where targeting can get vague at some point and you can lose a little track of where your intended market is going.
  15. 15. Page 14 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Awesome Benefits Let’s start by mentioning something awesome that has taken our “awesome benefits” top spot: LinkedIn fills a very specific niche, which gives you a very specific audience to work with. That along with a plethora of other factors are what make LinkedIn ads a great fit for your business. Here we have summarized a list with the ones more likely to compel you: Very big and highly targeted audience. LinkedIn ads will give you access to a very big and highly targeted audience. Currently, there are over 300 million active users all over the world and over 100 million of those people are active users from the United States alone. Unique targeting opportunities LinkedIn ads will grant you unique targeting opportunities because you can target people based on their job titles. This is because unlike more traditional social media platforms, LinkedIn is built around allowing its users to input more information around their professional backgrounds. This means that you can target people based not only by their job titles, but also by data such as their field of work and industry, the name of the company where they work, their skills and the LinkedIn groups where they participate, besides the usual demographic data such as location, gender, age bracket and interests.
  16. 16. Page 15 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Business Centric Interactions LinkedIn ads perform in a platform built around business centric interactions, so Business to Business advertising looks completely natural and does not feel intrusive to people precisely because like we said, it is first and foremost a professional networking tool. You will be marketing straight to the decision makers By advertising on LinkedIn you will be marketing straight to the decision makers. This is especially good if you are promoting a product targeted at enterprising clients. If you promote this type of product on social media like Facebook or on search engines through display campaigns, it will be more difficult to reach those business professionals that you’re after! Global diversification opportunities Global diversification opportunities are also a great benefit of marketing with LinkedIn ads. You can end up with a juicy business opportunity from anywhere in the world because many global companies have their own presence on LinkedIn and, just like you, they also want to reach the most people and diversify to different markets. You pay for how you want your ad to perform. LinkedIn ads will allow you to pay for how you want your ad to perform. You can pay per click, which means that you will only pay for every time that someone clicks on one of your ads, or you can pay per impressions, which means that you will pay only for every time someone sees your add whether they interact with it or not. This is great news for you and your budget!
  17. 17. Page 16 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Shocking Facts Here are some interesting and shocking facts about LinkedIn and LinkedIn ads that will make you want to jump aboard now: ✓ 80% of Business to Business marketers say that they want to increase their use of LinkedIn ads after trying them. In fact, 45% of those marketers have also said that Facebook ads are ineffective in comparison! Source ✓ Currently, 8 in 10 Business to Business marketers use LinkedIn as their platform of choice for product launches, and LinkedIn ads as a way for promoting them. Source ✓ A whopping 87% of LinkedIn users, which is by any means a significant majority of active users, have stated that they completely trust what is served on the platform, including product-related info and advertising.Source ✓ The use of images in ads can increase the likelihood of LinkedIn users commenting on your promoted content by 98%, and if you add a video on said content, the likelihood of those same users sharing it increases by 75%! Source ✓ LinkedIn ads are ideal for promoting a business because, believe it or not, 45% of LinkedIn members hold upper management positions in their companies, which means that LinkedIn ads will generate more leads for your business than ads on Facebook or any other social media would.Source ✓ There are 2 new LinkedIn accounts being created every second, which leads to 1 million new LinkedIn users every 12 days on average. These
  18. 18. Page 17 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE numbers should give you a good idea of how big and specific is the audience that you will be targeting there! Source ✓ The overall percentage of male to female users is almost equal, with an audience that is 56% male and 44% female. This number is good to have in mind as studies show that ads targeted at women tend to cost a bit more than those targeted at men.Source ✓ 50% of the global traffic to LinkedIn is from mobile devices, which means that dynamic and responsive ads will work better.Source ✓ After the United States, the countries with the most LinkedIn memberships are: India, Brazil, The United Kingdom and Canada. So depending on what you want to promote (Outsourcing jobs, for example) you might like to consider those locations as potential job markets.Source ✓ 41% of the world’s millionaires use LinkedIn, which means that LinkedIn ads have an outreach that will get you closer to the 1% with real chances of ending up with a hot business opportunity in your hands.Source ✓ 13% of LinkedIn users do not have a Facebook account, which means that LinkedIn ads are the only way to get to those otherwise hard to get leads. Source ✓ LinkedIn ads are great for promoting a new business because half of LinkedIn members are more likely to buy from a given company if they regularly engage with them on the platform.Source Access the complete version of the training clicking here
  19. 19. Page 18 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Section 2 Setting up a LinkedIn Company Page
  20. 20. Page 19 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 3: What’s a LinkedIn Company Page?
  21. 21. Page 20 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE LinkedIn is the largest professional network on the planet right now, and with a user count already at 400 million it doesn’t look like it could lose that status any time soon and, in fact, its creators have stated that their goal is to reach 3 billion registered users. With that said, we can all agree that LinkedIn is the best place for professionals and business to have a presence on the internet. LinkedIn is by all accounts mostly known as a different type of social media platform where people can create profiles similar to those on Facebook, where they can post their professional bios and be found by companies, but how do companies and businesses find their way on LinkedIn? We are glad that you asked, because we are going to talk about LinkedIn company pages in this chapter. So, what’s a LinkedIn company page? A LinkedIn company page is a profile that works as a social promotion tool for a business, no matter how big or small it is. Their intended function is to provide business to consumer relationships in a business centric environment. LinkedIn Company Pages drive 64% of visits from social media channels to corporate websites, giving them an edge over corporate social media profiles on other platforms. Having a LinkedIn company page gives businesses a greater opportunity to promote their products and services to a more receptive audience.
  22. 22. Page 21 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE What are some of the benefits of having a LinkedIn Company Page? Creating a Company Page for your business on LinkedIn, besides giving you a much more professional online presence, has great benefits: ✓ Having a Company Page on LinkedIn will increase awareness of your brand or business because LinkedIn users favorite brands with which they engage in the platform over other brands, making them very likely to recommend your products, your services and to share your updates ✓ It will help you to acquire new customers and to connect with a large audience of likeminded consumers. Many of your new customers will be acquired through direct and indirect connections on LinkedIn How can Company Pages on LinkedIn help people to engage with my company? Company Pages have not only been created for business owners and administrators, they have also been created with talent and all types of LinkedIn members in mind. Some of the things that will help people to find your business and connect with it are: ✓ Connections: Company Pagescan find connections even in the most unlikely of places. Friends and colleagues of yours that have a connection with your page can be a roadmap to your page for other people when they share your content, products and services. ✓ Updates: Announcements, product releases, useful freebies… every little thing that could be shared by your colleagues and followers represent a powerful tool to get people to engage with your business.
  23. 23. Page 22 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE ✓ Conversions: LinkedIn Company Pages have been created with conversions in mind, and whether conversions for you mean gaining a follower or having someone purchase something from you, Company pages will allow you to reach your goal by giving you tools like sponsored content, InMail advertising and social sharing buttons. Access the complete version of the training clicking here
  24. 24. Page 23 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 4: What are the Requirements for Adding a LinkedIn Company Page? So, we know what a good social outreach tool a Company Page on LinkedIn can be for your business, right? You get the benefits of having a social media profile for your company along with the benefits of being listed in the largest data base of everything that is professional.
  25. 25. Page 24 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Granted, you will need to meet some criteria before you can create a Company page, as requirements for starting a new one go beyond just having a LinkedIn account. Thankfully these requirements have been set up to protect the quality of LinkedIn’s company directory, and in this chapterwe will show you what you need to know to join the more than 3 million companies that are now part of the professional community. You will be required to have a well standing LinkedIn profile To create a Company Page on LinkedIn, you will first need to be an active and well standing member of the network. Unlike other platforms that will only require you to verify that you are not an internet robot with a simple check and allow you to create company profiles right from the start, LinkedIn will require you to demonstrate that you can keep up with their quality standards. That means that you will have to create a personal LinkedIn profile that complies with the following requirements before you are enabled to start building a company page: ✓ Your profile needs to be older than seven days. You will not be able to create a Company Page with a newly created profile ✓ The information in your profile has to match your personal information. When you create a LinkedIn profile, you have to create it using your first and last names. Doing otherwise will not only prevent you from creating Company Pages, but it will also mean that you are in violation of LinkedIn Policies Access the complete version of the training clicking here
  26. 26. Page 25 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 5: How do you add a LinkedIn Company Page? Having a LinkedIn Company Page for your business is your first step to delivering your business related content to LinkedIn members through sponsored content. Adding a Company Page on LinkedIn will only require you to follow some simple steps. If you’ve just created your LinkedIn account, remember that:  Your account has to be older than one week.  You have to be listed as the owner or as an employee in the company you’re creating a Company Page for.  Your profile must be in good standing.
  27. 27. Page 26 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Refer to our last chapterto get a recap of all the necessary requirements for the creation of a LinkedIn Company Page. Once you are sure that you comply with all the requirements, just head over to your LinkedIn dashboard to get started. Creating a Company Page on LinkedIn is quite an uncomplicated process, but before you get started, check that you have the following things ready: ✓ Your Website URL ✓ Your personal email address within the company domain. This is your corporate email address First, you will need to add your corporate email address to your profile and confirm it, in order to use it to create the Company Page. Go to the “account settings” tab in the right top corner of your dashboard and click on “privacy and settings”. You will be taken to your basic account settings. When you’re there, click on “email addresses”. Now click the “add email address” button below. Enter your corporate email address and click on “send verification”. A verification link will be sent to your corporate email address inbox, so you’ll have to check it, open the email that LinkedIn just sent you and click the link to confirm your new email address. You will then be taken to a page telling you that you just confirmed your email address. Access the complete version of the training clicking here
  28. 28. Page 27 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Section 3 Setting up your LinkedIn Ad Campaigns
  29. 29. Page 28 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 6: LinkedIn’s Ad Specs & Advertising Guidelines You launched your first Company Page, and we’re sure that your fingers are itching to start making some cool ads to start promoting your content. That is great news, and we have made room to give something special to you before you start. In this chapter, we will teach you how to apply some ideal ad specifications in advertising with LinkedIn, as well as how to follow and comply with the LinkedIn guidelines. LinkedIn’s Ad Specs For LinkedIn Advertising Specifications, my advice for you is to go straight to www.linkedin.com/help/lms/topics/8154/8155 and right here you will be able to see all the advertising specifications for each one of the Ad Types LinkedIn is actually offering you.
  30. 30. Page 29 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE First, take a look at the Sponsored Content and the Text Ads Ones. Sponsored Content Ads are updates that promote your content to an audience beyond people that are following your profile or your company. You can use them to target a specific audience, and help you reach LinkedIn members wherever and whenever they are engaging on the LinkedIn platform across desktop, mobile, and tablet. For Sponsored Company Content and Direct Sponsored Content Specifications, we find:Link sharing, Embedded Rich Media, Ad policy notes, tracking capabilities, and Click flow. Text Ads are a tailor made for reaching any type of potential audience on desktop devices on any type of budget. For Advertising Specifications for Text Ads, we find:Links, Text, Image and Placement. You can also take a look at the other Ad Specs, depending on your plans for advertising with LinkedIn. LinkedIn Advertising Guidelines The following advertising guidelines have been created by LinkedIn to protect their users and the integrity of its platform. Failure to comply with these guidelines will get your ads removed from the platform. LinkedIn can also restrict you from further advertising on it, so take note:
  31. 31. Page 30 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE ✓ Your in-ad content must be accurate and true to the actual content being promoted. Do not ever deceive or lie to LinkedIn members through advertising ✓ Keep your in-ad text concise and well formatted. Do not use non-standard grammar, spelling or capitalization. ✓ In-ad contact information must be kept to a minimum. Add only one link, one email address or one phone number per ad. ✓ Do not ever use inappropriate, suggestive or outright offensive language in your ads. ✓ In-ad links must lead to clean and non-deceiving sites. ✓ Do not use trademarked material that you are not legally allowed to promote. ✓ Do not promote sensitive content such as adult and dating websites, gambling related material or websites, hate related or violent content or religiously inflammatory content. ✓ Do not promote prohibited products and services such as multi-level marketing schemes, affiliate advertising, alcoholic products, animal products, counterfeit goods, copyrighted content, private data, drug related content and paraphernalia, fake documentation, cracked or pirated software, tobacco related content or products and weapons or firearms. Access the complete version of the training clicking here
  32. 32. Page 31 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 7: Creating a LinkedIn Text Ad - Step by Step Congratulations for staying with us this far! In this chapteryou will learn the basics of creating your first text ad like you did it every day. Before creating your first text ad or any type of ad on LinkedIn, you will first need to create an advertising account. Head over to the top menu while logged in on LinkedIn and place your pointer on the “business services” tab. Now click on “advertise” and then on the “manage ads” button. Enter your login information and click on “sign in”. You will be taken to your “campaign manager”.
  33. 33. Page 32 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Here you will be able to see your ads, your campaigns and your advertising accounts. You have to create a new ad account when you want to create new ads for a company page, unless the company page already has an ad account set up. Because we are going to create a text ad for the Company Page that we just added to LinkedIn, we click on “add account”. A pop up window will appear, and you will have the options to look up your Company Page by name or by URL. In this example we are going to look up our company by name and let the auto complete function find it. A campaign name will be set based on the name of your company, but you can edit it if you want. Next choose a currency to pay for your campaign expenses and click on “next”. In the following page select on the “select” button in the “text ads” box. How to create LinkedIn Text Ad Now you can start creating your text ad. Enter a name for your text ad campaign, choose a language to run your campaign in and click on “next”. In the following page, you will need to first specify whether you want to send your customers to your Company Page or to your company website when they click on your ad. Now you will need to enter a headline, a description and an image for your ad. On your right you will have the option to preview your ad in various shapes and placements. Access the complete version of the training clicking here
  34. 34. Page 33 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 8: Creating Direct Sponsored Content - Step by Step Direct sponsored content is by far one of the best methods that you can use to deliver your content through updates that will reach people across many audiences. Direct sponsored content is richer and looks great on the LinkedIn feed. Who can create direct sponsored content? Unlike text ads, direct sponsored content cannot be created by just anyone in the platform, as it requires members to have certain status. Members that can create and promote content through direct sponsored content are:
  35. 35. Page 34 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE ✓ Admins of Company Pages that have higher attributes and thus have access to the campaign manager with a role that is not limited to that of a viewer ✓ People that have been granted the permission to post direct sponsored content When LinkedIn members meet any of the aforementioned criteria, they can create direct sponsored content right from the campaign manager. Direct sponsored content can be created for new campaigns and can also be added to existing campaigns. Let’s take a look at how to create direct sponsored content with both methods: Creating direct sponsored content for new campaigns In your campaign manager, select an advertising account to launch your sponsored updates. Once inside the advertising account, click the “create campaign” button in the top right corner. Now click “select” in the “sponsored content” box. Now give a name to your new campaign and select a language to launch it, then click on “next”. In the next page click on “create new sponsored content”. Give a name and a description for your sponsored content and click on “save”. Your sponsored content will be created. Access the complete version of the training clicking here
  36. 36. Page 35 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 9: Managing your Campaigns The campaign manager is a great dashboard where almost all of your LinkedIn advertising tasks will be conducted. The campaign manager will allow you to monitor your advertising and marketing ventures on LinkedIn and to modify specific details of your campaigns in a minimal yet convenient dashboard. We will dedicate this chapterto taking a look at the many ways in which you can manage your LinkedIn advertising campaigns using the campaign manager. Creating ad campaigns in different languages LinkedIn will allow you to create ad campaigns across 23 different languages, and in fact, your audience will be targeted based on the language they are viewing LinkedIn in your selected language.
  37. 37. Page 36 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE For example, if you select to run a campaign in Spanish, your ads will be served to those members viewing LinkedIn in Spanish. To select the language for your campaign, simply select a language from the “language” dropdown menu when creating a new campaign. Note that the language in your creative and your selected language must match! Setting and editing a campaign duration You can set when your campaigns start and when they end. When creating a new campaign, simply set up a “start date” and an “end date” in the budget and duration setup. To edit the campaign duration of an existing campaign, just go to your campaign of choice, click on the “bid and budget” tab and modify the start and end dates, then click on “save”. Turning a campaign on or off It is worth saying that it is not good to keep a campaign running after it loses its luster, or when the time comes to replace it. When you want to turn a campaign off, go to the advertising account containing that campaign. Scroll down to see your campaigns listed and click on the green lever to turn a campaign off. You can also use this option to resume a campaign after you turn it off. Access the complete version of the training clicking here
  38. 38. Page 37 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 10: Performance & Reporting Apart from all of the cool functionalities, the dashboard manager will also give you access to powerful performance reporting tools. You can use the campaign manager to assess metrics such as impressions, click through rates and your average cost per click. In this chapteryou will learn how to effectively access performance reporting in the campaign manager to better understand the different types of actions measured in your campaigns to professionally gauge the impact that they have on your marketing efforts. Using the campaign manager to download performance reports
  39. 39. Page 38 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE You can download performance reports for each one of your advertising accounts. These reports will give you insights about measurable metrics such as impressions, click through rates and conversions, which will be important for later marketing planning. In your campaign manager, click on the name of the advertising account that you want to examine. Look for the “download” button under the metrics chart and click on it. A “download campaign info” box will appear to give you the option on what type of report you would like to download. You can download “campaign performance”, “ad performance” and “demographics” reports. Select which type of data you want to examine and click on download. You can also download individual reports for separate campaigns. Demographics for ads You can check the demographic range data for your ads right into the campaign manager. When you are inside one of your campaigns, click on the “demographics” tab. You can check two types of demographic data: “clicks” and “conversions”. You can see demographic data and break it down in several facets: Company Industry, Job title, Job seniority, Job Function, Company size and Location. You can also check clicks and conversions through time, ranging from "today" through “all time” data. Access the complete version of the training clicking here
  40. 40. Page 39 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Section 4 Additional LinkedIn Tips to consider
  41. 41. Page 40 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 11: 10 do's to apply Use dynamic ads as often as possible 50% of current LinkedIn users access LinkedIn from a mobile device, which means that simple text and displays will not make their way into these users’ eyeballs. What you will need to do in order to make your content and promotions to reach those users is to create dynamic ads and serve those. Dynamic ads will work better for you as long as your aim remains reaching the most people in your targeted audience as possible. Know who you are targeting and why Unlike other display networks such as Google, LinkedIn does not target people based on data such as searches and browsing history. Instead what it does is target people based on personal and career related data entered by users in the platform, including Job titles, Seniority or position of authority within their company, skills, industry and name of the company where they work. This targeting method gives you a greater control over who you market to because it narrows your audience to a very specific crowd of professionals, so plan carefully when assessing who will end up being a potential customer. Keep your content fresh and up to date A display ad campaign can easily erode and annoy an audience no matter how cool the product or service and no matter how great
  42. 42. Page 41 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE it did at the beginning. Haven’t you gotten tired of seeing an ad piece over and over? This can happen to your audience if you don’t change your ad copy from time to time. What you have to do is to change the format, the message and some of the visual aspects of your ads right when you perceive that they have lost their appeal. This will also help you to avoid “banner blindness” as people start ignoring ads when they perceive them as utterly repetitive. Familiarizewith LinkedIn ads units Familiarize with how ads units are positioned in LinkedIn to have a better grasp of what types of ads you want to show to a given kind of LinkedIn user. Ads units, for those that are not familiar with the term, is the name given to the position in which ads are placed in the advertising space. LinkedIn ads units, much like any other display network, are commonly shown on the right, on the top left and on the bottom. They can also be placed on the top right and be marked as sponsored content. Pay special attention to this as you will want to position your ads where they’re more likely to sell. Access the complete version of the training clicking here
  43. 43. Page 42 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 12: 10 don’ts to avoid In our previous chapter we gave you a 10 item list where we numbered the best practical advice available anywhere for LinkedIn marketers, and in this chapter we will take the time to hand you over another list, and this time we want to present you with 10 things that you need to avoid doing to have the edge when you start your LinkedIn advertising venture. In no particular order, let’s start by telling you that it will be for the best if you… Don’t forget that LinkedIn ads are part of a large ecosystem LinkedIn ads are not only served in LinkedIn’s own platform. They are also shown on LinkedIn partner sites, which include websites such as“The New York Times”, “BusinessWeek” and “CNBC”. This group of websites is part of what is known as the “LinkedIn Audience Network”. So besides being served to people on your network and people outside it, they will also be shown on some very high profile media, so plan your ads accordingly! Don’t target a wrong demographic Targeting the wrong demographic, whether on LinkedIn or on any other advertising network, can have devastating effects on your campaigns and on your budget. It might seem obvious to you now, but wait until you are in the heat of the moment and see how easy it is for your judgment
  44. 44. Page 43 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE to be overridden by how cool your campaigns and ads will look to you, that you will probably forget that targeting is an act of careful planning! Examine your product, see where your competition is and then go check its audience. Deciding over targeting an audience on LinkedIn groups or targeting it by industry, to give you an example, can make a huge difference in the end. Don’t overlook how clicks and impressions perform It is of utmost importance to carefully follow the behavior of your campaign, because one day your clicks can maximize without you realizing, which can be good if you get results in the form of good Return on investment, but can be terribly bad if your targets don’t make a purchase and you are left paying for clicks that did not bring any result. What you have to do then is to closely watch how your campaigns are running. If your clicks are growing too rapidly, do not optimize your campaign for cost per click, because as we said, your budget will drain, your campaign will end before schedule and you will not see any results. Don’t underestimate how bids work Placing a bid is an act of careful consideration, even though you are not placing it in real time. Why? Because the amount placed on a bid is not the actual price that you will pay for a given ad placement but the maximum amount that you are willing to pay to bid your competition out. In fact, actual bids most often end up being lower than the amount you entered unless a competitor bids for a greater amount, and depending on the amount
  45. 45. Page 44 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE bid by the competitor, your bid can actually end up being higher to give you the advantage. Access the complete version of the training clicking here Chapter 13: Premium tools and Services The world of online marketing is a really cool one, ripe with opportunities for anyone who believes that a business can be grown from scratch when the message is delivered the right way. With so much stuff to manage and learn, the world of online marketing is also a truly complex one that can sometimes easily overwhelm even those that are really into it.That is the reason why we have decided to create a nice list of tools and services that can be used to better leverage your LinkedIn advertising resources. Using these services alongside LinkedIn’s own advertising platform can teach you a lot about how much better LinkedIn ads can work when paired with one of the following premium services: Adstage This is a LinkedIn ads management platform that will allow you to easily manage your campaigns across multiple networks from a single place. It’s a streamlined and complete campaign management solution for delivering your LinkedIn sponsored content and text ads.
  46. 46. Page 45 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE It will help you to save time by letting you create and manage multiple campaigns on several ad networks at the same time. It will automate the most repetitive tasks in your workflow and will create reports for you to access the right metrics for every channel that you desire to measure. With Adstage you will be able to create automated rules and alerts to monitor and drive the performance of your ad campaigns. You will be able to access and test all your sponsored content from one app and see which performs best for driving more qualified traffic, and you will also be able to track every one of your ads with only one conversion tracking code. As you can see, Adstage offers you a variety of features not present on the LinkedIn Advertising platform, and you can start using it with a free trial, which you can later update to any of the available plans: starter, standard or professional! Marketing Mojo “Marketing Mojo” offers a “LinkedIn Advertising Management Service” as part of its “social media online advertising services”. It was created because Marketing Mojo realized that advertising based on search results did not drive qualified ads to acquire enterprise level products. The key to how this social media online advertising service works lies in the extensive knowledge that the social media account management teams at “marketing mojo” has acquired through the continued use of social media platforms for driving successful marketing campaigns for many clients. Access the complete version of the training clicking here
  47. 47. Page 46 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Chapter 14: Shocking Case Studies DocuSign DocuSign is a San Francisco based company that specializes in digital transaction management services for facilitating electronic transactions such as the exchange of contracts and signed documents. Objective: The Company’s objective was to generate new leads and build a pipeline that could be traced up to the final conversion. The aim was to create a community of people that would turn to the company when in need of content and information. Strategy: the company used the InMail platform to deliver their campaign with the use of sponsored emails sent through LinkedIn’s Platform. They followed this strategy by targeting LinkedIn members in director of sales positions working for US companies with more than 500 employees. The emails were then sent by experts who had previously taken part in the company’s webinars. Results: The first and second emails sent had a combined open rate of over 2,800 and a combined click through rate of over 240, and 350 registered sales.
  48. 48. Page 47 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Axway Axway is a company that provides industry-leading software and services for the management of the flow of data and business critical interactions inside companies. Objective: Axwaywanted to generate qualified yet affordable to reach leads by targeting people that fit the description of information technology decision makers that worked in the healthcare industry. Strategy: The strategy was as simple as it was straightforward: to use LinkedIn ads to target its intended market directly and save costs. The company tested over 30 ads and targeted specific job titles and job functions in the healthcare industry. Results: LinkedIn advertising campaigns generated 25% conversion rates over those generated in other advertising platforms while maintaining a lower cost per conversion, and each lead generated was labeled as a high quality lead by their sales team. Access the complete version of the training clicking here
  49. 49. Page 48 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Conclusion: We’re thrilled that you have chosen to take advantage of our Training Guide, and we wish you amazing success. And in order to take your LinkedIn Advertisingeven farther, we invite you to get the most out of it by getting access to the Full Training clicking here Thanks so much for the time you have dedicated to learning how to get the most advantages from LinkedIn Advertising. LinkedIn Advertising has come to stay in the market forever. To Your Success, Aaron & Andrew
  50. 50. Page 49 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Top LinkedIn Advertising Resources Videos  https://www.youtube.com/watch?v=Sq2zQDM7jnA  https://www.youtube.com/watch?v=G4R1-Z5zmJk Tools & Services  https://smallbiztrends.com/2016/01/linkedin-tools-for-business.html  https://blog.kissmetrics.com/guide-to-linkedin-ads1/ Training  https://www.linkedin.com/help/lms  https://www.lynda.com/LinkedIn-tutorials/LinkedIn-Advertising-Fundamentals/370801-2.html Blogs  https://blog.linkedin.com/2012/08/28/going-global-with-linkedin-ads  http://blog.hubspot.com/customers/linkedin-ads-data Forums  https://www.linkedin.com/help/linkedin/forum/question/410220/linkedin-ads-data-is-not-showing-?lang=en  http://www.warriorforum.com/ad-networks-cpm-cpl-display-sem/961324-linkedin-ads-anybody-had-any- success.html Affiliate Programs  https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=linkedin+ads  https://accounts.clickbank.com/mkplSearchResult.htm?dores=true&includeKeywords=linkedin+ads Webinars  https://www.youtube.com/watch?v=5CB3OjRwPAM  https://www.youtube.com/watch?v=X0_ro6P9O1U Infographics  http://nmpidigital.com/blog/infographic-5-reasons-linkedin-advertising-is-great-for-b2b  http://www.smartinsights.com/social-media-marketing/linkedin-marketing/facebook-vs-linkedin- advertising-b2b-companies-infographic/ Case Studies  http://oursocialtimes.com/4-linkedin-marketing-case-studies-to-emulate/  http://linkedselling.com/blog/linkedin-case-studies/ Facts  http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/  http://www.jeffbullas.com/2014/12/02/25-linkedin-facts-and-statistics-you-need-to-share/
  51. 51. Page 50 Want PLR to a Brand NEW, UNIQUE and HIGH QUALITY PLR Training to Sell As Your Own? CLICK HERE Limited Special Offer for You: Click Here to Download Your Video Training! http://4all.pw/go/linkedinbb/
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