Maz @ SoAmpli social media crash course
•
0 j'aime•182 vues
1) Influencers are becoming a new form of currency as social media usage increases rapidly. Anyone with an online presence can now influence brands. 2) This document discusses how to effectively use social media for businesses. It covers the landscape of social media, characteristics like collaboration and community, and why businesses should use social media. 3) The document provides advice on developing a social media strategy including listening to customers, engaging authentically, and establishing measurable objectives. It also suggests tools for listening and participating in online conversations.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (9)
Similaire à Maz @ SoAmpli social media crash course
Similaire à Maz @ SoAmpli social media crash course (20)
Dernier
Dernier (20)
Maz @ SoAmpli social media crash course
- 1. Influencers are the new currency Social Media Crash Course: Effectively using Digital Communication Channels for Your Business
- 2. What will be covered today Landscape Case Study Approach Summary
- 3. What is Social Media: Social media is the term used to describe online environments using highly accessible and scalable publishing technologies. The medium can be defined as having some or all of the following characteristics: What are the Characteristics of Social Media? Conversation, Collaboration, Transparency, Accessibility, Immediacy and Community.
- 4. Why Social Media> People and businesses around the world are joining social networks and adopting social behaviors at an increasingly rapid rate
- 6. Social media is exploding
- 7. Anyone with an opinion and an internet connection can influence someone else about your brand and the things you care about.
- 8. “A revolution doesn’t happen when a society adopts new tools. It happens when society adopts new behaviours. Clay Shirky
- 10. 10 Transactional Occasional Impersonal Short-Term Loyal Constant Authentic Long-Term Where we want to be
- 11. Interests of organisation Understanding challenges: • Trust in industry and brand • Knowledge of barriers to trust • Lack of interest • Lack of consumer education • Lack of customer insight • Industries have forgotten profit is a by product • Lack of customer contact • Lack of single customer view • Poor service communication • Lack of clarity around value • Revenue • Lack of loyalty
- 12. Interests of Organisation Interests of Social Media Context Social Environment Based on Communication Process Model, Wilbur Schramm
- 13. What will be covered today Landscape Case Study Approach Summary
- 18. 18
- 19. What will be covered today Landscape Case Studies Approach Summary
- 21. Plan Strategic Approach Listen Seed Engage Time Levelofengagement
- 22. Plan Strategy 1 Objectives 2 People 3 Technology 4 Plan Asses your internal capability What social tools are you using What are you trying to achieve Do you have the right resources Are you currently visible on social channels Benchmark against competitors What is being said about you Do you have a social media guideline
- 23. Planning - Mission charter - Roles & organisation (Identify owners) - Audit - Policies (Escalation path) - Road map Resources - Budget - Headcount -Education - - Research Process – Monitoring – Measurement – Collaboration Building a strategy
- 24. Social Media Objectives We help you identify the focal point for measuring social media activity, align strategic measurement with business objectives, create Key Performance Indicators for social media measurement, recognize metrics that offer insight into your customers' social activity and us use a framework for truly understanding social media marketing. Your objectives might include: • Generate awareness • Drive Trial • Product Launch • Establish Need/Want • Product and Service Comparison • Positive Association • Form and Change Opinion • Influence the Influencers • Drive Action and Traffic • Establish and Regain Trust
- 27. The Value of Listening Always ON: • Who is driving share of conversation for your brands • What the top issues are that matter to your customers • Where your customers live online • How you can add value for your customers • When you should engage the community • Why customers are passionate on certain topics
- 30. What will be covered today Landscape Case Study Approach Summary
- 31. 1. Listen 2. Give up control 3. Be natural 4. Make a commitment 5. Be where your customers are 6. Learn to deal with negativity 7. Be humble 8. Have a clear and measurable objective 9. Develop a plan 10. Listen