1. Do Now!
Discuss….
1. How do you think that they
entrepreneur/ inventor
developed the idea?
2. How or why the idea could be
copied?
3. What can be done to protect a
the business idea/ product?

2. Generating and Protecting
Business Ideas

3. Learning Objectives
By the end of this lesson you should be able to:
1. Identify the main source of ideas for new business start-
ups and understand and how entrepreneurs identify and
exploit a market niche.
2. Analyse the role of patents, copyrights and trademarks
as methods of protecting business ideas.
3. Evaluate the benefits and disadvantages of franchising
as a way to start a business.

4. The Pure Package
Discuss….
1. What are the main reasons
why Jennifer decided to start
her business?
2. Create a spider diagram to
illustrate the strengths and
weaknesses of her early
decision when starting up.
LO1) Identify the main sources of ideas for new business start-ups and understand and how
entrepreneurs identify and exploit a market niche.

5. Sources of Business ideas
What will an entrepreneur
often based new business
ideas on?
Experience of a product or service
Hobby or interest
Realisation that there is a ‘niche’
or ‘gap in the market’
LO1) Identify the main sources of ideas for new business start-ups and understand and how
entrepreneurs identify and exploit a market niche.

6. Sources of Business ideas
For each of the following write down a benefit and drawback
Knowing the
Spotting a gap in
product or
the market
service
LO1) Identify the main sources of ideas for new business start-ups and understand and how
entrepreneurs identify and exploit a market niche.

7. Small Budget Research – why is this
so important?
Use business directories such as the Yellow
Pages.
Geographical mapping – locate existing
competition or ID gaps in the market.
Local and national demographic data –
identify potential market features.
Questionnaires or interviews.
Market mapping – to identify market
segments.
LO1) Identify the main sources of ideas for new business start-ups and understand and how
entrepreneurs identify and exploit a market niche.

8. Market Mapping – Can you identify a
gap in the market?
Add the following FAST
FOOD outlets….
Burger King
McDonalds
Fish ‘n’ chips
M&S Sandwich
Subway
Did you find any gaps?
LO1) Identify the main sources of ideas for new business start-ups and understand and how
entrepreneurs identify and exploit a market niche.

9. Why would an entrepreneur want to
protect a business idea?
LO2) Analyse the role of patents, copyrights and trademarks as methods of protecting business
ideas.

10. Protecting Business Ideas
A word, image, sound or smell that enables a
Copyright business to differentiate itself from its
competitors.
Protection given to books, plays, films and
Patent musicals.
An exclusive right to use, process and
Trademark produce a product, usually for a fixed period
of time, up to 20 years.

11. Protecting Business Ideas
LO2) Analyse the role of patents, copyrights and trademarks as methods of protecting business
ideas.

12. Dyson Wins Hoover Case
Discuss….
1. Consider the benefits to
James Dyson of the protection
that a patent gave his
business.
2. To what extent does a patent
give a business such as Dyson
an unfair advantage over
competition?
LO2) Analyse the role of patents, copyrights and trademarks as methods of protecting business
ideas.

13. What is a franchise?
2 minute challenge…..
Examples include:
Investors
Write a definition of Lenders
franchise…. Creditors
Customers
Employees
Government
Analysts
Media
But why would they want this
information?

14. What is a franchise?
Franchise – The owner of a
business idea (franchisor) sells
the right to use that idea to
another person (franchisee).
This is usually in return for a fee
and a share in any profits that the
franchisee makes.
LO3) Evaluate the benefits and disadvantages of franchising as a way to start a business.

15. Test your franchise knowledge
Complete the
worksheet t0 see what
you remember….
Prepare to share your
answers
LO3) Evaluate the benefits and disadvantages of franchising as a way to start a business.

16. Finally….
Write down one
question, based on
todays lesson.
Use your question to
test your peers.

17. Re-cap Learning Objectives
You should now be able to:
1. Identify the main source of ideas for new business start-
ups and understand and how entrepreneurs identify and
exploit a market niche.
2. Analyse the role of patents, copyrights and trademarks
as methods of protecting business ideas.
3. Evaluate the benefits and disadvantages of franchising
as a way to start a business.