A2 Business Studies Resources

1. Do Now
What do you remember from what we have
covered so far in Marketing Strategies….

2. Do Now
What is a marketing strategy?
The plan for how the marketing objectives are
going to be achieved.

3. Do Now
What is meant by a ‘low cost’ strategy?
Goes for the cheaper end of the market and
offers prices lower than competitors.

4. Do Now
What is meant by ‘differentiation’?
Aim is to make one product appear different
and somehow superior to others on the market.

5. Do Now
What is the ‘Ansoff Matrix’?
A way of classifying marketing strategies in
terms of existing and new products.
Risk is an important element of the analysis.

6. Do Now
What is the ‘riskiest’ strategy according to the
Ansoff Matrix?
Diversification

7. Do Now
Which part of the matrix?
“Aims to increase the sales of current products
to current customers”
Market Penetration

8. Do Now
Which part of the matrix?
“Attracting new customer groups to existing
products”
Market Development

9. Do Now
Which part of the matrix?
“Selling new products to existing customers”
Product Development

10. Do Now
Which part of the matrix would you find the
following Coca-Cola product?
Diversification

11. Do Now
Which part of the matrix would you find the
following Coca-Cola product?
Product Development

12. Selecting Marketing Strategies (Part 2)

13. Learning Objectives
By the end of the lesson you should be able to:
1. Evaluate the method, benefits and drawbacks of
entering international markets.

14. National or international?
When considering marketing
strategies, why is it
increasing likely that firms
will have an international
aspect to their plans?
What are the benefits of
operating on an international
scale?

15. Carry out research on
‘Entering International
Markets’ and look at the
benefits and drawbacks
to different methods.
Prepare to feedback to the
rest of the group.

16. Learning Objectives
You should now be able to:
1. Evaluate the method, benefits and drawbacks of
entering international markets.