3. The repeated use and consistent presentation of my masthead
across all the media platforms in which my brand is available
contributes to the creation of a House Style, my preferred
presentation of written material. This is displayed in the
magazine, which is very clearly titled with the main "KentToday"
text at the top of the front page. This remains consistent through
the ancillary tasks across both the Billboard and the website as
well. This consistency across media platforms proves effective in
making the public aware of my brand, and potentially improving
sales of my brand by making it more recognisable.
The KentToday logo and title text will become familiar to many,
much like other brands such as the Facebook logo can be instantly
recognised. Colours are subject to change due to circumstances
and creative decisions, however the layout, font and idea is the
same, and contrasting colours are typically used.
Also relevant to the creation of a house style is the typically
preferred use of font. I have used serif fonts throughout, also
adding to the house style.
5. The use of sell lines throughout my brand will make the
customer/reader feel like they must purchase my product.
It is important this remains consistent across all
platforms of my product, as inconsistencies or one off sell
lines may have a temporary impact, yet if that impact is
replicated on a multitude of times it can become an idea
that is more permanent. 'Exclusive Kentish Magazine' will
draw the reader in, they will feel special as they are one of
a much more limited few (on a national or even
international scale) and a follow up line like 'Explore your
local area this winter' not only reinforces the sense of a
limited local nature but it also opens up avenues as to
what the magazine can feature, making the reader
interested. These sell lines remain consistent across other
media, featuring on the billboard, and in a sense
appearing on the website (articles are only available in
demo pieces, and should the reader wish to continue
reading a pop up prompting the user to purchase the
magazine or subscribe will appear, having a similar
effect).
7. The vast availability of links both to my brands website
and social media pages works as a form of
advertisement, making the product even more widely
available to the user/reader. The segment of my
contents page that is dedicated to attracting the reader
to subscribing to my magazine for example is also
supplemented by a variety of links and a phone
number, providing the reader with various ways of
further contacting my brand or making a purchase.
This is constant throughout my media provided, with
the links being consistent with one another. This also
helps to modernise the brand whilst also
accommodating for the potentially more elderly
audience. Links to websites and social media are more
appropriate to those at the lower end of the age bracket
in which I am attempting to attract, whilst the mobile
number is more age appropriate to the potential older
audience.
8. Overall?
All in all it is essential for my media products to work
together. The billboard is an advertisement tool, which
advertises the brand and the magazine whilst also
providing approach options to the website. The website
works further to display and give insight into the
brand, features and what the magazine may contain
whilst obviously the magazine is the final product (still
providing the link to the website). All forms of media
are inter-linking, a tight net of different attraction
methods to maximise the effectiveness of my product to
draw in customers and those who may be interested.
This net is further re-inforced through the continuity
shown across the media platforms, helping to create a
house style, and increasing user familiarity with my
brand. This familiarity will make the customer more
comfortable with my product, and them more likely to
use it consistently/subscribe.
