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Marketing Mix Market Yourself
- 3. Know your "brand.“ purpose, mission and values PRODUCT(YOU)
- 4. Know your "brand.“ purpose, mission and values PRODUCT(YOU) SafetyQuality and reliability Luxury Vehicle
- 5. USP c PRODUCT(YOU) • What is the one thing that makes you different than others? • What are your accomplishments (not duties or job titles)? • What will make you more attractive to employers?
- 6. USP Homework :: 1. What Is your Target Market ? 2. What makes you different? PRODUCT(YOU)
- 7. USP Includes PRODUCT(YOU) • Work experience . • leadership experience. • Your education and training.
- 8. How to develop USP? PRODUCT(YOU) 1. Identifying Target Market a set of possible competitive advantages for potential employers . From Job Ads 2. Develop the right competitive advantages . 3. Communicate competitive advantages .
- 9. PRODUCT(YOU)
- 10. PRODUCT(YOU) Invest in yourself ,Never too late 1. New Courses (Online, Attend,….) 2. Read books, articles 3. Certificates 4. Study(MBA,Thesis,PHD,…)
- 11. MARKETING MIX
- 12. PLACE (DISTRIBUTION) • Prepare your CV • Job Postings/Recruitment Advertising • Cold Calling • Networking • Job-hunting on the Web • University Career Centers/Alumni Offices • Headhunters/Recruiters/Executive Search Firms/Employment Agencies
- 13. PLACE (DISTRIBUTION) Let them know What you can do, use Channels
- 14. PLACE (DISTRIBUTION) 6 LinkedIn tips to make your profile pop 1.Make Your LinkedIn Profile Shine • Headline : Not only Job title , else it should have your Skills or status • “Digital marketing leader experienced in lead generation” • “Experienced direct marketer seeking new opportunity” • Summary Reinforce your achievements, summarize your credentials and position yourself for your next job. • Specialties This area helps drive the LinkedIn search function so practice your best SEO and include words and phrases that highlight your talent such as Events, Copy Writing, Advertising, Lead Generation, • Recommendations • Custom URL LinkedIn automatically assigns a URL that links directly to your public profile but you can customize it. Example : www.linkedin.com/in/MohamedElfouly • /MarySmith_Marketer You can use this URL in your email signature, on business cards and in social networking profiles to drive traffic back to your rock star profile. By Matt Kapko
- 15. PLACE (DISTRIBUTION) 6 LinkedIn tips to make your profile pop 2. Don't Be Shy on LinkedIn • Status :Update your status at least once a week should reinforce your personal brand • Sue is planning a national conference for mobile solution providers. • Status :Tell people about the work you’re doing, the type of employment you’re seeking • Tom is reading The New Rules of Marketing and PR and highly recommends it! http://bit.ly/1lANnY • Do not hesitate to contact people you haven't spoken with in a while. LinkedIn says its Connected app can help you find appropriate moments to connect
- 16. PLACE (DISTRIBUTION) 6 LinkedIn tips to make your profile pop 3. Join a LinkedIn Group to Build Your Reputation "People who participate in conversations on Groups are five times more likely to get profile views from people outside their network — which could translate into more opportunities," according to LinkedIn.
- 17. PLACE (DISTRIBUTION) 6 LinkedIn tips to make your profile pop 4. Keep Tabs on Who Views Your LinkedIn Profile "Think about views to your profile as warm leads on potential hires, connections or even career opportunities," LinkedIn says Tip: LinkedIn says you should keep your visibility settings open so other members can see when you view other profiles.
- 18. PLACE (DISTRIBUTION) 6 LinkedIn tips to make your profile pop 5. Strive to Maintain Context and Quality There's no prize for accumulating connections on LinkedIn, so don't focus on the number of people in your network. "Think about building a quality network of professionals you know, respect and can vouch for you," LinkedIn say Tip: You should find that common ground — be it a connection, interest or background
- 19. PLACE (DISTRIBUTION) 6 LinkedIn tips to make your profile pop 6. Find Your Voice on LinkedIn "Your professional identity isn't just about what you've done," according to LinkedIn. "It's also how you think and what you know." Tip: LinkedIn's self-publishing platform gives members a platform to share lessons learned or comment on industry trends. "Publishing posts is a great way to showcase your professional knowledge, position yourself as a thought leader in your industry and even highlight some of the interesting things your company is doing," LinkedIn says.
- 20. MARKETING MIX
- 21. PROMOTION The Art of creating opportunity
- 22. MARKETING MIX
- 23. PRICE • Medical insurance • Dental insurance • Optical/eye care insurance • Raises, Bonuses, Overtime Pay • Disability insurance • Vacation Days • Paid Holidays • Sick/personal days • Profit sharing • Stock Options/ESOPs • Schooling • Health clubs • Dependent care • Employee Assistance Program • Parking, commuting, expense reimbursement • البال راحه It is not only Salary :
Notes de l'éditeur
- What makes your different Engineer ,Doctor ,Speaker ,…?
- Distribution Channel
- Get the basics right Presentation is key Stick to no more than two pages of A4,Important information first page Understand the job description Tailor the CV to the role
- Your headline appears just below your name. Many people type their job title here, but why not utilize this space to tell people not what job you have but what skills you have? Here are some high-impact headlines: eight out of every ten updates should reinforce your personal brand. Use this space to tell people about the work you’re doing, the type of employment you’re seeking, or about career-related events, books and articles. For example:
- eight out of every ten updates should reinforce your personal brand. Use this space to tell people about the work you’re doing, the type of employment you’re seeking, or about career-related events, books and articles. For example:
- Your headline appears just below your name. Many people type their job title here, but why not utilize this space to tell people not what job you have but what skills you have? Here are some high-impact headlines: eight out of every ten updates should reinforce your personal brand. Use this space to tell people about the work you’re doing, the type of employment you’re seeking, or about career-related events, books and articles. For example:
- Your headline appears just below your name. Many people type their job title here, but why not utilize this space to tell people not what job you have but what skills you have? Here are some high-impact headlines: eight out of every ten updates should reinforce your personal brand. Use this space to tell people about the work you’re doing, the type of employment you’re seeking, or about career-related events, books and articles. For example:
- Your headline appears just below your name. Many people type their job title here, but why not utilize this space to tell people not what job you have but what skills you have? Here are some high-impact headlines: eight out of every ten updates should reinforce your personal brand. Use this space to tell people about the work you’re doing, the type of employment you’re seeking, or about career-related events, books and articles. For example:
- Free Training ,Free task to some one to build relations or discounted .
- Free Training ,Free task to some one to build relations or discounted .