This is a presentation outlining the marketing plan for an android app. In this, I propose a new business model to help farmers get out of their crisis. Also provide a game for young adults. This could drastically change the way people conduct business.

3. • EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION

4. • Revolutionising the way agriculture
sector is perceived in India.
• Connecting the farmers to the
customers base.
• Removing the middle men.
• Earn profits through commission and
selling of shares.
• Limiting the free version for only few
services.
EXECUTIVE SUMMARY

5. COURSE OF ACTIONS
• Connecting the farmers to the app.
• Making the general public
understand the concept.
• Distributing the lands into various
parts and selling the shares to public.
• Ensuring the fast delivery of goods to
the customers.
• Establishing a system where
customers can directly purchase the
food items from farmers.

6. Situational analysis Company overview
• Totally new segment so
competition.
• This brings forth another
challenge that is to create
a whole new market
altogether.

7. Product line
• This application will teach the
farmers superior ways for
cultivating the fields and
hence growing superior
quality of food products.
• Help the farmers in selling
their products directly to the
customers.
• Customers can also invest in
the fields of farmer and get
their share of profits as well.

8. • Potential
customers of this
app can be the
whole public who
uses smartphone
and have food
needs.
• Target customers
will be young
adults.
MARKET OVERVIEW

9. • Establishing a system in which
the farmers could get the
healthy price for their crop.
• Earn revenues through
application advertising.
• Gamification of the way the
customers buy the food
products.
• Creating a kind of stock market
for the food articles.
GOALS

10. • To reach 100k+ farmers in the first year.
• To make the general public aware of the new way
of buying food products.
• Break Even after 3-5 years of establishing the
company and app.
PERFORMANCE BENCHMARK

11. • Customers: young
adults, housewives,
farmers.
• Collaborators:
Google ads, Digital
marketing through
app, cold storage
owners, logistics
partners.
STRATEGY

12. • Gamifying the act of buying food.
• Minimal Charging initially from the customers.
COMPANY VALUE

13. TACTICS
• Making the farmers adopt the new
way of selling.
• Creating new market.
• Offering higher quality food
products than currently available in
the market.
• Offering exotic food products
currently not available in the market.
PRODUCT

14. Brand
• Name : Shillen.com
• Symbol : Protecting Hands
• Logo : Solutions for tomorrow

15. Price
• Price will be decided by the farmers
initially.
• Later will be regulated in an organized
fashion.
• Share price will depend on the market.

16. INCENTIVES
• Providing the
farmers with basic
support for their
crop.
• Initial customers
will be provided
shares to start with.
• Customers can
also list the land or
products in which
they want to sell
the product.

17. • Google play ads
• Google
sponsored ads
• Digital marketing
• YouTube viral
videos
• Endorsements(B
oth offline and
online)

18. IMPLEMENTATION
• Developing the app with
utmost sincerity.
• Establishing the relation with
farmers and customers as well.
• Visiting the villages and
convincing the farmers to
adopt this app.

19. • Created by Mohd Tayyab, NIT Jalandhar during
a marketing internship under Prof. Sameer
Mathur.