2. TARGET AUDIENCE
As a co-op program coordinator for Seneca, I am going to start with placements and
internships for Marketing course students. Here are some of my target audience which I
have shortlisted
• Bell Canada: Mr. Paul Charlton - Marketing Director
• TD Bank: Ms. CharlotteWeaver - Marketing Manager
• Loblaws Inc.: Mr. Russ Sunderji - Director, Brand Marketing
Among the followings I will be going with Mr. Russ Sunderji who is a Brand Marketing
Director for Loblaws Inc..
3. 6 – TOUCH POINT SEQUENCE
Company: Loblaws Inc.| Person of Contact: Mr. Russ Sunderji | Designation: Brand
Marketing Director |Transaction: Outbound
Day Day 1 Day 3 Day 7 Day 10 Day 12
Cadence
Email LinkedIn Email Instagram Email
Voicemail Voicemail
Sample Days Thursday Saturday Wednesday Saturday Monday
4. DAY 1
• Email
From: msaini37@myseneca.ca
Date: Thursday, Feb 10th ,2022
To: russsunderji@loblaws.ca
Subject: Campus Invitation ( Seneca College)
Respected Sir,
Greetings from placement cell of Seneca College. This is a formal invitation to invite your prestigious company, Loblaws Inc. at our campus for
an On/Off-Campus Placement drive.
It would be an honor to host your prestigious company's visit at Seneca College, York Campus.
We are inviting placement opportunities for the batch ending Summer 2022 and Fall 2022 along with internship opportunities for all the
batches.
We hope you give us the opportunity to discuss this further. Thank you for your valuable time and consideration.
Regards,
Mohit Saini
Co-op Program Coordinator(Seneca College)
5. DAY 1
• Voicemail 1:
Hello, Mr. Russ. If you’re looking for any marketing positions for your company! I can help you in that
and already sent a you a mail regarding that. I am hoping your positive feedback for the same. This
side, Mohit Saini, Co-op placement coordinator for Seneca College.Thankyou for your time.
6. DAY 3
• LinkedIn:
We are glad to share that Seneca College is inviting positions for Marketing for co-op programs
for Summer 2022 and Fall 2022.
#senecagraduates #seneca2022 #co-opwithSeneca #freshgraduates #invitationsforinternships
#marketingrole #superioreducation
7. DAY 7
• Email
From: msaini37@myseneca.ca
Date:Wednesday Feb 16th ,2022
To: russsunderji@loblaws.ca
Subject: Marketing Co-op Positions ( Seneca College)
Respected Sir,
Greetings from placement cell of Seneca College. Hoping that you have received our previous email regarding the
campus invitation for marketing co-op positions in your company.
This is a friendly reminder to you that our co-op collaborations program is open until February 25th, 2022. We are happy
to connect with you regarding the same
I’m looking forward to hear from you.
Regards,
Mohit Saini
Co-op Program Coordinator(Seneca College)
9. DAY 12
• Email:
From: msaini37@myseneca.ca
Date: Monday, Feb 21st ,2022
To: russsunderji@loblaws.ca
Subject: Deadline Coming Soon for Co-op Collaborations
Respected Sir,
Greetings form placement cell of Seneca College. We recognize that every individual is unique and each graduate placed in
your organization is sure to contribute in a dynamic way.
Organizations like: KPMG, Grant Thornton, Mckinsey, Deloitte, Decathlon, Tommy Hilfiger & CK recruit from our college
regularly and are a manifestation of the resourcefulness of our students to organizations like yours.
We are about to close our applications by February 25th, 2022. Please connect with us if you’re interested in hiring highly
skilled marketing students from our college.
Regards,
Mohit Saini
Co-op Program Coordinator(Seneca College)
10. DAY 12
• Voicemail 2:
Hello Sir, I’m calling to remind you that the co-op program collaborations is about to expire, and you
must take action now. For further discussion, You can revert back on our mail or call me back on the
same number to set up the meeting. Thankyou, Mohit Saini, program coordinator from Seneca
College.
11. CAMPAIGN GOALS
• Our first and foremost goal is encourage more businesses to come and join Seneca’s
placement meets and take part in the Seneca co- op program and hire qualified Seneca
students for their co-op completion and further skill development.
• Building relationship with companies is also a crucial part for college like Seneca as many
students will get opportunities to work for such big enterprises.
• Completing the co-op collaborations within due time limit so that students can begin
their co-op as soon as their program ends.
12. EXPECTED METRICS
By continuously keeping the communication with such companies through various available
platforms as I explained before in this case, We are expecting a number of 50 qualified
companies of 80. Which is around 63% success ratio which is acceptable in term of co-op
program hiring.
Increasing our network and maintaining relationship with previous leads or qualified
networks we can increase the number of companies each year by 15%.
13. BEST PRACTICES FOR CONNECTING
• Email: If we talk about email we should not increase the word limit by 350 professionally, also
we should avoid the use of emojis or gifs in email as they may make the email suspected as a
spam.Also as discussed in the class we should try to send a mail on Wednesday and Thursday
as these days have high chances of revert back.
• Voicemail:We should keep duration of our voicemail less than 30 seconds as no one is this
much free to listen a big voicemail. So by trying to talk to the point and mentions to connect
back will be a good sign of voicemail.
• LinkedIn: Connections over social media platforms are a boost for any organization in terms
of market reach and networking, so by maintaining a representable media account and
informative post sharing twice a week can enhance the number of relations.
14. CLEARVALUE OFFER
Why Seneca graduates?We offer graduates with combination of highly academic excellence
and practical applications of multi task skills.
15. WHY ACT?WHY NOW MESSAGING?
Covid resulted as a economy disaster for everyone but to tackle this and bring the
economy back to track we have to start hiring the young minds who not even willingly
trying to get out of all this but also been researching and findings methods to overcome the
current situation. Giving these students a chance will surely be a win-win situation for any
enterprise.
16. CLEAR CALLTO ACTION
Our Campaign will be closed by 25th February, 2022, in order to connect with us please
reach out to our LinkedIn or Instagram handle.
If you get a mail from us, please feel free to revert back on that.
