Airfrance
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Vishal kumar(32) Aman kumar(33) Mohit Kumar(34)
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Airfrance
- 1. Vishal kumar(32) Aman kumar(33) Mohit Kumar(34)
- 2. HISTORY• Air France was formed on 7 October 1933, from a merger of Air Orient, Air Union. • During World War II, Air France moved its operations to Casablanca (Morocco). • On 29 December 1945, granted the entire French air transport network. • IN 1946 the airline opened it was linked to Paris Le Bourget Airport.
- 3. AF increase international economy class flight market share Competitive Internet Pricing Policies Customer Service (E-Ticket) ( E-Services) Social Media Digital Advertising (SEM) ECOSYSTEM DIGI-MARKETING KPIs LESSON STRATEGY
- 4. ECOSYSTEM DIGI-MARKETING KPIs LESSON STRATEGY
- 5. Mission o Offering reliability and a healthy dose of Dutch pragmatism o Employees work to provide innovative products for customer. o Achieve profitable growth. Vision o Wants to become the most customer centric o A leading position in the international airline industry. o To be an attractive employer for its staff o With smart partnerships and pioneering new destinations
- 6. Air France Media Contacts KPIs International Growth Increase Market Share WEB VISITS CONVERSIONS CLICK COSTS BRAND EQUITY • REPEAT VISITS • REPEAT PURCHASES • DURATION OF THE VISIT • # PAGES VISITED AVERAGE COST PER CLICK SYNERGY BETWEEN SEO & SEM SALES CONVERSIONS INFORMATION CONVERSIONS ECOSYSTEM DIGI-MARKETING KPIs LESSON STRATEGY
- 7. Services• In-flight catering Gourmet appetizer and seasonal salad in Business For La Première, Air France's first class Menu items include bread basket, and cheeses, along with a dessert cart . • In-flight entertainment Air France offers AudioVideo on Demand (AVOD) in all cabins on all long haul aircraft. The in flight entertainment system features multiple channels of video, audio, music, and games. • Salon Air France Le Salon La Première Air France lounges are known as Le Salon, and are open to La Première, Business, and Premium Economy passengers, as well as Flying Blue Gold.The Air France salon offer a buffet and beverages, international newspapers, free WIFI, • Flying Blue Flying Blue, awards members points based on miles travelled and class of service. Membership into the program is free.The program is divided into standard (Ivory), Elite (Silver) and Elite Plus (Gold and Platinum) statuses.
- 8. “Perform 2020 is a real ambition for Air France, which requires them to act with determination in all areas. We will move forward as part of a coordinated approach, with confidence, towards realistic objectives” stated Frédéric Gagey, Chairman and CEO of Air France.
Notes de l'éditeur
- Good Afternoon everyone. Thank you for flying with Air France today. In preparation for take off please turn off all electronic devices, including computers and phones.
- First, let’s looks at the ecosystem. Our goal in to increase our share of the international economy class flight market. As you know, the airlines environment has been increasingly exposed to fierce competition which has led to a drastic need to reduce costs. One of the ways we can reducethese costs is through the effective use of digitization which can be applied by 1- CompetitivePricing practices 2- Customer Services, think e-ticket, and e-services 3- and Digital Advertising using SEM optimization The fact is that Air France has no choice but to adapt their business model to digitalization in order to keep up with other players such as BRITISH AIRWAYS AND AMERICAN AIRLINES whom are already advanced in their practices as well as consumers changing preferences.
- If we look at what is happening in the world of advertising, we can see a dominant trend towards the digital which is reflective of the fact that there is an increasing online presence. 32.2 million households in the US have high speed internet and half of them were booking their tickets online by 2006. Consequently, ON LINE ADVERTISING has been getting an increasing amount of attention, with North American advertisers spending $9.4 billion in the SEM channel, up 62% from 2005. We are therefore recommending that Air France optimizes their search marketing campaign by effectively allocating our ad dollars across the various search engines, as well as selecting appropriate keywords and bid strategies for placement on the search result page for Internet users.
- Air France is seeking International growth and an Increase in market share. Their agency’s goals is to increase web site visits, conversions and minimizing click costs. We have therefore come up with key performance indicators which will be derived from user analytics, doing this will not only give us the data, but enable us to USE the data so that Air France can compare their SEM campaigns and reach their goals. repeat visits, repeat purchases, duration of the visit on the page as well as the number of pages visited will enable an evaluation of AirFrances’ brand equity. Note that all of these minus the repeat purchases translate to stickiness. We then recommend looking at average cost per click WHAT THE USERS ARE ACTUALLY PAYING (DYVIA WILL EXPLAIN) and the synergy between SEO and SEM (BY INCREASING VISIT TO YOUR WEB PAGE THROUGH ADS, THIS WILL INCREASE YOUR PAGE RANK WHICH WILL BENEFIT YOUR SEO EFFORTS ) AND IN THE LONG RUN IT WILL REDUCE THE COSTS followed by the sales conversion and information conversion rates (sales translate to direct profit through the web-site while information can be translated to an indirect sale, for instance if someone visits the site to get information and then buys his/her ticket through an agency.
- Now that we have safely arrived at the gate, feel free to turn back on all electronic devices and take care when removing baggage from the overhead compartments as bags may have shifted in-flight.
- Please feel free to address your questions to the cabin crew at this time.