Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
Dfa building your base slides
1. Building Your Activist
Base
Paid for by Democracy for America,
www.democracyforamerica.com, and not
authorized by any candidate or
candidate’s committee.
2. People Powered
Campaigns
Volunteers give a campaign life
Campaigns activate people who can help build the
progressive movement
Think about the first campaign you ever
volunteered on.
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3. What’s Your
Motivation?
Why do people volunteer?
Personal connection (R)
Inspiring candidate (Id)
Inspiring opponent (Av)
Particular issue or interest (Ax)
Sound familiar?
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4. What’s Your
Motivation?
Another way to think about it:
• Community
• Opportunity
• Policy
• Social
Which are you?
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5. Where to look?
Super Dem Activists
- Early touch to the D “base”
- Party org’s: county, local Dem club
- Vol. requirement for voting privileges?
Allied groups and organizations
- Labor unions
- Campus groups
- Issue groups (LGBT, Immigration, Environmental, etc.)
- Where in your community?
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6. What kind of people?
People with a vested interest:
- Relatives
- Donors
People who are:
- Busy
- Already volunteer elsewhere
- (food banks, local clubs, scouts)
- Social/have good social networks
“give a busy person a task…”
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7. Tactics: How to ask
More personal = more effective & more time consuming
- Face to face, over the phone
Less personal = less effective & less time consuming
- Email, social media, flyering
Target super-volunteers early
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